Jeffrey Gitomer

Last updated

Jeffrey Gitomer
Born (1946-02-11) February 11, 1946 (age 79)
West Palm Beach, Florida
Occupation(s)author, Motivational speaker, business trainer

Jeffrey Gitomer (born February 11, 1946, in West Palm Beach, Florida) is an American salesperson, author, and speaker who writes and lectures on sales, customer loyalty, and personal development.

Contents

Education

Gitomer attended Temple University, but left after his first year to attend the Goethe Institute in Berlin, Germany, where he studied languages.[ citation needed ] The Charlotte Observer describes him as "...a college drop-out who has built a sales training empire." [1]

Author/Writer

Gitomer has written fifteen books, including New York Times best sellers, The Sales Bible [2] and The Little Gold Book of YES! Attitude. [3] His most successful title, The Little Red Book of Selling, has sold more than five million copies worldwide and has been translated into 14 languages. It appeared on the Wall Street Journal best seller list at least 71 times. [4] It was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of The 100 Best Business Books of All Time. [5] However, in Time Magazine Andrea Sachs described his books in terms of P.T. Barnum, quoting Paul Argenti, a professor of corporate communication at Dartmouth, as saying: "People are looking for very simple answers to relatively complex questions...." Sachs goes on to say: "Full of cartoons and bite-size nuggets of advice, the books are aimed at people who watch TV rather than read." [6]

On September 16, 2006, three of Gitomer's titles appeared simultaneously on The Wall Street Journal best seller lists, the only business author to achieve this in the Journal's history. [7] Gitomer has also co-authored three other titles with writers Ron Zemke, Greg Dinkin, and Nikita Koloff.

He also publishes Sales Caffeine, a weekly, multi-media e-zine (online magazine), which is distributed internationally to 250,000 subscribers. [8]

Speaker

Gitomer is a frequent speaker at public and corporate seminars and is ranked in the top 1% of non-celebrity speakers by the National Speakers Association. [9] On August 4, 2008, at the National Speakers Association Convention in New York, he was inducted into the Speaker Hall of Fame. [10]

US Airways Controversy and Resolution

Gitomer gained notoriety in November 2003 for being the first passenger ever to be banned from US Airways. [11] The airline cited chronic, unreasonable complaints, numerous confrontations with employees, and verbal abuse that allegedly brought employees to tears. [12] In an interview, Gitomer defended himself as a demanding, but not abusive, customer and explained that he had only made an employee cry once, several years prior. In October 2004, Gitomer was permanently banned as a customer and passenger. [13]

Honors and awards

Bibliography

Print

Audio books

V-Books (video)

References

  1. St. Onge, Peter. "Aaron letter is history in his hands" [ permanent dead link ], The Charlotte Observer, July 6, 2008.
  2. "Hardcover Business Best Sellers", The New York Times, June 1, 2008.
  3. "Hardcover Business Best Sellers", The New York Times, February 4, 2007.
  4. Dorsey, David. "How to Make Them Want to Buy", The Wall Street Journal, May 3, 2006.
  5. Covert, Jack. Archived September 4, 2009, at the Wayback Machine , 800-CEO-READ, Jeffrey Gitomer's Little Red Book of Selling: one of The 100 Best Business Books of All Time, November 2008.
  6. Sachs, Andrea. "Barnum Would Be Proud", Time Magazine, February 8, 2007 online, February 19, 2007 in print.
  7. "Best Selling Books" Archived June 3, 2009, at the Wayback Machine , The Wall Street Journal, September 16, 2006.
  8. "Sales Caffeine Free eZine" Archived August 30, 2008, at the Wayback Machine , Issue 327, February 12, 2008.
  9. National Speakers Association. RSVP: 2007 NSA Membership Survey Special Report. Tempe, Arizona February 2007.
  10. National Speakers Association, "NSA Speaker Hall of Fame Press Release" Archived February 23, 2009, at the Wayback Machine August 19, 2008.
  11. Huettel, Steve. "US Airways clips wings of frequent critic", St. Petersburg Times, November 17, 2003.
  12. Chiames, Chris. "Gitomer's US Airways complaints go too far", Washington Business Journal, November 7, 2003.
  13. Gitomer, Jeffrey. "Showdown with Airline Teaches Sales Expert a Lesson." Des Moines Business Record – BusinessRecord.com, October 24, 2004. Archived February 13, 2012, at the Wayback Machine
  14. Audio Publishers Association. "The Audies 2009", May 29, 2009.
  15. American Society for Training & Development. "2008 ASTD Award Winners Archived June 5, 2009, at the Wayback Machine ", May 15, 2009.
  16. Independent Publisher. "IP FEATURE 2nd Annual Axiom Business Book Awards", February 20, 2009.
  17. National Speakers Association. "CPAE Speaker Hall of Fame" Archived August 31, 2008, at the Wayback Machine , August 4, 2008.
  18. Independent Publisher. "Independent Publisher Book Awards 2005 Archived July 5, 2007, at the Wayback Machine ", March 5, 2005.
  19. National Speakers Association. "Certified Speaking Professional (CSP)" Archived May 23, 2011, at the Wayback Machine .