Jenny Darroch

Last updated
Jenny Darroch
Born
Auckland, New Zealand
Alma materUniversity of Otago (Ph.D), University of Auckland (MCom)

Jenny Darroch is the Dean and Mitchell P. Rales Chair in Business Leadership of the Farmer School of Business at Miami University, [1] former Henry Y. Hwang Dean of the Drucker School of Management at Claremont Graduate University, professor of marketing and entrepreneurship, and author. Her early scholarly work on innovation coincided with the appearance of the National Innovation System (NIS) in New Zealand. [2]

Contents

Darroch served as a regular contributor to the HuffPost. [3] Her articles examined a range of topics including skill sets for recent college graduates, Peter Drucker’s five key principles and the impact of Sustainable Development Goals on business practice.

Biography

Education

Darroch received a Bachelor of Management Studies in Marketing and Economics at the University of Waikato in 1984, an honors degree in Economics at Massey University in 1998, and a Master of Commerce from the University of Auckland, New Zealand in 1992. She graduated from the University of Otago, New Zealand, with a Ph.D. in Marketing in 2002. Her thesis focused on innovation and knowledge management within national innovation systems. [4] She held faculty appointments at New Zealand’s Massey University, University of Otago, and the University of Auckland before joining the Drucker School of Management at Claremont Graduate University in 2004. [5] [6] In March 2020, Darroch was named the dean of the Farmer School of Business at Miami University in Oxford, Ohio, effective July 1, 2020. [7]

Academia

Darroch’s scholarship bridges marketing and innovation by investigating how firms harness knowledge and customer insights to shape consumer preferences and influence markets. Early in her career, she developed a methodology to assess New Zealand’s national innovation system (NIS). She co-edited a special issue of the Journal of the Academy of Marketing Science dedicated to Peter Drucker and has published extensively in peer-reviewed journals and practitioner outlets. Her work addresses how organizations translate market segmentation, consumer insight, and innovation strategy into sustainable business models.

Notable Works include Why Marketing to Women Doesn’t Work: Using Market Segmentation to Identify Customer Needs (2014) [8] , Marketing Through Turbulent Times (2010) [9] > – both published by Palgrave Macmillan.

Leadership

In her role as Dean of the Farmer School of Business, Darroch has pursued a “future-ready” agenda: emphasizing data-driven decision-making, experiential learning, global engagement, and societal impact. [10] Her leadership philosophy draws on inclusive stakeholder engagement (alumni, corporate partners, advisory boards) and a commitment to preparing graduates for dynamic careers in a rapidly changing economy.


Organizational involvement

Darroch has served on professional bodies and advisory boards, including the International Advisory Board at the University of Kent Business School. [11] Darroch also volunteers for AACSB, serving on peer review teams and the Initial Accreditation Committee.

Published works

Awards

References

  1. ↑ "Jenny Darroch named next dean of the Farmer School of Business" . Retrieved 2020-07-17.
  2. ↑ "The concept of a national innovation system - Innovation and Productivity: Using Bright Ideas to Work Smarter —". www.treasury.govt.nz. Archived from the original on 2018-02-06. Retrieved 2018-03-16.
  3. ↑ "Jenny Darroch | HuffPost". www.huffingtonpost.com. Retrieved 2018-03-16.
  4. ↑ Darroch, Jenny (2002). Innovation and knowledge management (Doctoral thesis). OUR Archive, University of Otago. hdl:10523/1485.
  5. ↑ "Jenny Darroch -". www.cgu.edu. Archived from the original on 2019-08-18. Retrieved 2018-03-16.
  6. ↑ "Drucker School Announces New Dean Jenny Darroch | MetroMBA". MetroMBA. 2017-01-06. Retrieved 2018-03-25.
  7. ↑ "Jenny Darroch named next dean of the Farmer School of Business".
  8. ↑ "Why Marketing to Women Doesn't Work: A new book by Drucker School Professor Jenny Darroch".
  9. ↑ "Why Marketing to Women Doesn't Work".
  10. ↑ "Dean's Message".
  11. ↑ "University of Kent". The University of Kent. Retrieved 2018-03-16.
  12. ↑ "Professor Jenny Darroch Recognized as a Finalist for the Los Angeles Business Journal's Women Making A Difference Awards -". www.cgu.edu. 2014-05-22. Retrieved 2018-03-16.
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