Jeremy "ShoeMoney" Schoemaker (born May 31, 1974) is a web entrepreneur, founder of ShoeMoney Media and PAR Program, and co-founder of the AuctionAds service. [1] [2] He is a frequent speaker at search engine marketing and affiliate conferences. [3] He also co-founded the Elite Retreat, an annual industry expert conference, with Lee Dodd. [4]
Slate stated on October 1, 2008, that blogger Shoemoney had become famous when he posted his picture with a $132,994.97 cheque he had received from Google AdSense for just one month's worth of clicks. [5]
While in attendance at Western Illinois University, Schoemaker founded his first business, making Macintosh gaming sites. [3] At its peak, NextPimp.com saw an average of 150,000 unique views per day. [6] Schoemaker also started his blog, ShoeMoney, in 2003, in which he journals about how to make a living from the Internet, including direct ad sales and affiliate marketing. ShoeMoney's blog was named Best Affiliate Marketing Blog of 2006 by Search Engine Journal. [7] In 2010, Schoemaker won Fast Company 's Influence Project, getting more than 500,000 clicks by tapping into his online followers. [8]
In March 2007, Shoemaker and his business partner David Dellanave launched AuctionAds, [9] an eBay affiliate service that allows users to display live eBay auctions on their websites. [1] The service was named the "eBay Most Innovative Application-Buyer" at the 6th annual eBay Developers Conference. [10] In July 2007, Schoemaker sold his majority ownership in AuctionAds to the performance marketing company MediaWhiz for 17 million dollars. [11]
In 2012, Schoemaker founded PAR (People Acquisition and Retention) Program, a monthly subscription service for e-commerce websites. [12] GoSocial, an international media marketing company, acquired PAR Program for $12 million in 2015. [13]
Schoemaker self-published his autobiography, Nothing’s Changed But My Change: The ShoeMoney Story, in January 2013 on Amazon.com. [2] [14]
On April 7, 2009, ShoeMoney Media Group filed suit against Keyen Farrell, a Google Adwords account specialist, to protect the ShoeMoney Trademark. [15] Farrell was affiliated with a website using the term "shoemoney" in its advertisements without authorization from the ShoeMoney Media Group. In June 2009, Farrell countersued Schoemaker for defamation of reputation. [16] Farrel withdrew his counter-suit in July and the case was settled in August 2009. [17]
Schoemaker routinely raises money for charity by hosting an auction in which he agrees to wear the winning company's branded T-shirt exclusively to an Affiliate Summit event. [18] He began hosting these auctions in 2009, and has since raised over $80,000. [19]
Schoemaker lives in Lincoln, Nebraska. [20]
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense.
Click fraud is a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script, computer program or an auto clicker imitates a legitimate user of a web browser, clicking on such an ad without having an actual interest in the target of the ad's link in order to increase revenue. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.
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InMobi is an Indian multinational technology company, based in Bengaluru, India. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
VigLink is a San Francisco-based, outbound-traffic monetization service for publishers, forums, and bloggers. VigLink specializes in in-text advertising and marketing. VigLink CEO Oliver Roup founded the company in March 2009.
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the Elite Retreat, founded by Jeremy "Shoemoney" Schoemaker and Lee Dodd ...