Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
Dame Anita Lucia Roddick was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, now The Body Shop International Limited, a cosmetics company producing and retailing natural beauty products which shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals in some of its products and one of the first to promote fair trade with developing countries.
David Welch Pogue is an American technology and science writer and TV presenter, and correspondent for CBS News Sunday Morning.
Enlightened self-interest is a philosophy in ethics which states that persons who act to further the interests of others ultimately serve their own self-interest.
Jeffrey Gitomer is an American salesperson, author, and speaker who writes and lectures on sales, customer loyalty, and personal development.
Regis McKenna was an American marketer in Silicon Valley and introduced some techniques today commonplace among advertisers. He and his firm helped market the first microprocessor, Apple's first personal computer, the first recombinant DNA genetically engineered product, and the first retail computer store.
Willis Chapman "Chip" Arndt Jr. is an American gay activist, best known as a winner of The Amazing Race 4 in 2003 with former partner Reichen Lehmkuhl. Arndt attended Hotchkiss School, Yale University, and Harvard University, where he was the president of the Harvard Business School Gay and Lesbian Student Association. Prior to The Amazing Race, he worked as an investment banker.
Jeffrey L. Seglin is an American columnist, author, and teacher. He is currently a senior lecturer, emeritus, at the John F. Kennedy School of Government at Harvard University. From 2011 until 2023, he was a senior lecturer and director of the communications program at the John F. Kennedy School of Government at Harvard University. He consults widely on writing, communications, and ethics. His weekly column on ethics, "The Right Thing," is syndicated in newspapers in the United States and Canada. Seglin lives in Boston with his wife, a psychotherapist. He has two adult children and four grandchildren.
Mutual of America Financial Group is the trade name used by Mutual of America Life Insurance Company, a provider of retirement services and investments to employers, employees and individuals. Founded in 1945, the company provides products and services to help its customers build and preserve assets.
Kinnucan's is an Alabama-based department store specialising in the sale of clothing.
A tuna fish sandwich, known outside the United States as a tuna salad sandwich or a tuna sandwich, is a sandwich made from canned tuna—usually made into a tuna salad by adding mayonnaise, and sometimes other ingredients such as celery or onion—as well as other common fruits and vegetables used to flavour sandwiches. It is commonly served on sliced bread.
Bruce Weinstein is an American ethicist who writes about ethics, character, and leadership for Fortune. He also writes for and is on the Society of Corporate Compliance and Ethics (SCCE) editorial board. Much of Weinstein's work focuses on business leaders, members of professional trade associations, and students who appreciate ethics' role in everyday life. This work often is through interactive keynote addresses to corporations, universities, and other organizations.
Woodhead Publishing Limited was established in 1989 as an independent international publishing company of science and technical books. The company publishes books in association with The Textile Institute, Cambridge International Science Publishing. They have previously published books in association with The Institute of Materials, Minerals and Mining (IOM3) and the European Federation of Corrosion.
Greed is an insatiable desire for material gain or social value, such as status, or power. Greed has been identified as undesirable throughout known human history because it creates behavior-conflict between personal and social goals.
Chip R. Bell is an American author and consultant in customer loyalty and service innovation. He is known for his work in mapping the customer journey as part of the customer service experience and customer forensics.
Soon Yu is a Taiwanese-American speaker, writer and former adjunct professor at The New School's Parsons School of Design. Yu is the founder of Gazoontite and the author of the book Iconic Advantage and Friction.
LID Publishing, more commonly referred to as "LID", is a publishing and communications company founded in 1993. Specialising in general business publications for the professional reader LID is headquartered in Madrid and London with satellite offices in Mexico City, Shanghai, New Delhi, New York City, Buenos Aires and Bogotá. LID is a member of The Business Publishers Roundtable.
Christopher Marquis is the Sinyi Professor of Chinese Management at the Judge Business School, University of Cambridge, England, and a Fellow at Jesus College, Cambridge.
Michelle Penelope King is a white South African born journalist, writer, women's rights activist and advocate for gender equality. Since December 2019, King has been director of inclusion at Netflix, a department responsible for inclusion and diversity among corporate employees.
