John A. Schneider

Last updated

John A. ("Jack") Schneider (December 4, 1926 - December 10, 2019 [1] in Stamford, CT) was a former president of the CBS Television Network from 1965-1976, and from 1979 until 1984, the first president of Warner Amex Satellite Entertainment, the company that created MTV. [2]

Contents

He was born in Chicago, Illinois. After serving in the United States Naval Reserve in World War II, he graduated from the University of Notre Dame in 1948. Schneider told The New York Times upon taking the job "I'm 38 now, but I'll be 55 next week" on the suddenness of the promotion, Schneider having no experience at the network level.

Career

Schneider joined CBS in Chicago in 1950 and was working in national advertising sales when the network in 1958 bought WCAU-TV in Philadelphia, Pennsylvania. Schneider was named general manager of the station, serving until October 1964, when he was named general manager of WCBS-TV in New York City.

On February 28, 1965, Schneider was appointed president of the CBS Television Network [3] and a vice president and board member of CBS, Inc. Schneider next became the first president of the newly formed CBS Broadcast Group in 1966. He became an executive VP of CBS Inc. in 1969 and held that position until 1978. He was responsible for the CBS Television Network, CBS News, CBS stations, and CBS radio. CBS was the preeminent broadcast network under his tenure.

In 1977 CBS removed John A. Schneider as president of the broadcast group and was made a senior vice president on the corporate level, responsible for governmental, industrial and international relations. [4] He was the original president of Warner-Amex Satellite Entertainment Company in 1979, a joint venture of Warner Communications' Warner Cable and American Express. By 1981, he oversaw the launch of MTV.

He was also awarded the IRTS (International Radio and Television Society) Gold Medal.

Personal life

He was the son of Arnold and Anna Schneider. Following high school, he enrolled at the University of Notre Dame to study Naval Science and Tactics where he earned his B.S. degree in Naval Science in 1946. He served as an ensign in the Navy aboard the destroyer USS Hobson during World War II. After the war, he returned to Notre Dame and earned a degree in Marketing in 1948.

Related Research Articles

Showtime (TV network) American pay television network

Showtime is an American premium television network owned by Paramount Media Networks, and is the flagship property of the namesake parent subsidiary under its Premium Network Group unit, Showtime Networks. Showtime's programming primarily includes theatrically released motion pictures and original television series, along with boxing and mixed martial arts matches, occasional stand-up comedy specials, and made-for-TV movies.

Sumner Redstone American business and media magnate (1923–2020)

Sumner Murray Redstone was an American billionaire businessman and media magnate. He was the founder and chairman of the second incarnation of Viacom which was dissolved in 2019 and was the majority owner and chairman of the National Amusements theater chain. Through National Amusements, Redstone, up until his death, was, and his family remains, majority voting shareholder of mass media conglomerate ViacomCBS, in turn, the parent company of the Paramount Pictures film studio, the CBS television network, and various cable networks. According to Forbes, as of April 2020, he was worth US$2.6 billion.

Turner Broadcasting System American media conglomerate

Turner Broadcasting System, Inc. is an American television and media conglomerate, part of Warner Bros. Discovery. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner on October 10, 1996. Among its main properties were its namesake TBS, TNT, CNN, and TruTV. It also licensed or had ownership interests in international versions of these properties. The headquarters of Turner's properties are located in both the CNN Center in Downtown Atlanta, and the Turner Broadcasting campus off Techwood Drive in Midtown Atlanta, which also houses Turner Studios.

Paramount Media Networks American cable television division of Paramount Global

Paramount Media Networks is an American mass media division of Paramount Global that oversees the operations of many of its television channels and Internet brands. Its related international division is Paramount International Networks.

The Movie Channel American movie-oriented pay television network

The Movie Channel (TMC) is an American premium television network owned by Showtime Networks, a subsidiary of Paramount Global operated through its Media Networks unit. The network's programming mainly features first-run theatrically released and independently produced motion pictures, and during promotional breaks between films, special behind-the-scenes features and movie trivia.

Tom Freston

Thomas E. Freston is an American entertainment industry executive.

Universal Television LLC is an American television production company that is a subsidiary of Universal Studio Group, a division of Comcast's NBCUniversal. It serves as the network television production arm of NBC; a predecessor of the company previously assumed such functions, and a substantial portion of the company's shows air on the network. It was formerly known as Revue Studios, Universal Pictures Television Department, Universal-International Television, Studios USA Television LLC, Universal Network Television, Universal Domestic Television, NBC Universal Television Studio, and Universal Media Studios. Re-established in 2004, both NBC Studios and the original Universal Television are predecessors of the current Universal Television, formerly known as NBC Universal Television Studio and Universal Media Studios.

Showtime Networks American entertainment company

Showtime Networks Inc. is an American entertainment company that oversees the company's premium cable television channels, including its flagship service Showtime. It is a subsidiary of media conglomerate Paramount Global under its networks unit.

CBS Media Ventures is an American television production and distribution company owned by CBS Studios, part of CBS Entertainment Group, a division of Paramount Global.

Cable Music Channel Former American cable TV channel

The Cable Music Channel (CMC) was a short-lived American basic cable channel that was owned by the Turner Broadcasting System. The all-music video channel was created by Ted Turner and launched in 1984, providing the first national competition to MTV. Turner later stated that the channel existed at the behest of the cable industry as a defense mechanism against MTV's unsuccessful attempts to increase the fees that cable providers paid to carry the channel by twofold; Turner offered the channel without any carriage fees.

QUBE American cable television service (1977-1984)

QUBE was an experimental two-way, multi-programmed cable television system that played a significant role in the history of American interactive television. It was launched in Columbus, Ohio, on December 1, 1977. Highly publicized as a revolutionary advancement, the QUBE experiment introduced viewers to several concepts that became central to the future development of TV technology: pay-per-view programs, special-interest cable television networks, and interactive services.

<i>Notre Dame Football on NBC</i>

Notre Dame Football on NBC is a presentation of college football games involving the Notre Dame Fighting Irish that are produced by NBC Sports, the sports division of the NBC television network in the United States. NBC Sports has broadcast all Notre Dame home games since September 7, 1991.

Nickelodeon is an American basic cable and satellite television network that is part of the Nickelodeon Group, a unit of the Paramount Media Networks division of Paramount Global, which focuses programs at children and teenagers; it has since expanded to include four spin-off digital cable and satellite networks in the United States, and international channels in six continents. Nickelodeon's history spans from the 1977 children's educational show Pinwheel to today.

Viacom (1952–2006) American media conglomerate in operation 1952–2006

The original incarnation of Viacom Inc. was an American media conglomerate based in New York City. It began as CBS Television Film Sales, the broadcast syndication division of the CBS television network in 1952; it was renamed CBS Films in 1958, renamed CBS Enterprises in 1968, renamed Viacom in 1970, and spun off into its own company in 1971. Viacom was a distributor of CBS television series throughout the 1970s and 1980s, and also distributed syndicated television programs.

John Sykes (American businessman)

John Sykes is an American entertainment executive and the President of Entertainment Enterprises for iHeartMedia since 2011. As of January 2020, he is now also the Chairman of the Rock and Roll Hall of Fame Foundation. Sykes was co-founder of MTV and throughout his tenure has held leadership positions including President at VH1 for eight years, President - North America at Chrysalis Records, Executive Vice President of Artist Acquisitions at EMI Music Publishing, Chairman and CEO at Infinity Broadcasting Corporation and President of New Network Development at MTV Networks.

Rudolph Maximilian "Ralph" Baruch was a German-American CBS executive and the first president and chief executive of Viacom.

Cyril M. Schneider was an American advertising executive and author. He is best known for his work in children's advertising for Mattel and as the president of Nickelodeon from 1980 to 1984.

Paramount Global American multinational mass media corporation

Paramount Global is an American diversified multinational mass media and entertainment conglomerate corporation operated and owned by theater company National Amusements and headquartered at the One Astor Plaza complex in Midtown Manhattan, New York City, United States. The company was formed through the re-merger of the second incarnation of CBS Corporation and the second incarnation of Viacom on December 4, 2019, and was previously known as ViacomCBS before 2022. The company operates over 170 networks and reaches approximately 700 million subscribers in approximately 180 countries, as of 2019.

Paramount Television (original) TV production division of Paramount Pictures

The original incarnation of Paramount Television was the name of the television production division of the American film studio Paramount Pictures, that was responsible for the production of Viacom television programs, until it changed its name to CBS Paramount Television on January 17, 2006, due to the Viacom split.

References

  1. "John Schneider Obituary - Stamford, CT". Dignity Memorial. Retrieved 2019-12-28.
  2. "Birth of an MTV Nation".
  3. Val Adams. "C.B.S. Ousts Aubrey as TV President: Unexplained Move Stuns IndustryPosts Goes to John A. Schneider". The New York Times . March 1, 1965.
  4. Brown, Les (18 October 1977). "CBS Ousts 2 Top TV Executives; Splits up Entertainment and Sports". The New York Times.