John Cassidy (author)

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John Cassidy is the chief executive and co-founder of Klutz Press and author of over 200 instructional and children's books, including Juggling for the Complete Klutz, The Klutz Book of Inventions, and The Klutz Book of Brilliantly Ridiculous Inventions.

Cassidy attended Stanford University, where he studied English and Education. [1] While at Stanford he also became a friend of Darrell Lorentzen and B.C. Rimbeaux, with whom he would eventually found Klutz Press.

In 1977, while working as a student teacher at a high school in Mountain View, California, Cassidy began his career as a juggling pedagogue by handing out 75 tennis balls to his sophomore remedial-reading class, along with instructions on juggling. [2] Pleased with his students' response, Cassidy, along with his college friends Lorentzen and Rimbeaux, wrote and published Juggling for the Complete Klutz. The book did well, selling 50,000 copies by the end of 1978. That same year Cassidy, Lorentzen, and Rimbeaux co-founded Klutz Press in Palo Alto, California. [2]

Cassidy has remained the chief executive and "creative force" of the company since its founding. [1] In that time he has written over 200 books for Klutz. [3] Juggling for the Complete Klutz, the company's most popular title, has sold over 2.5 million copies. [4]

In May, 2006, the Children's Discovery Museum of San Jose awarded Cassidy the seventh annual Legacy for Children Award, which honors "an individual or organization whose work has significantly benefited the learning and lives of children." Previous awardees included Dr. Seuss, Bil Keane, and Fred Rogers. [5]

In 2018, Cassidy became a board member of the nonprofit rafting company, ARTA River Trips.

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Klutz Press

Klutz is a publishing company started in Palo Alto, California in 1977. It was acquired by Nelvana in April 2000 and became a subsidiary of Scholastic Inc. in 2002. The first Klutz book was a how-to guide titled Juggling for the Complete Klutz, which came provided with juggling beanbags attached in a mesh bag. The book was created by three friends who graduated from Stanford University: Darrell Lorentzen, John Cassidy, and B.C. Rimbeaux. Since then the company has continued to specialize in activity-driven books sold along with other items needed for the activity. Not all the books are about developing a skill; there has also been a geography book containing, among other physical attachments, packets of rice corresponding to the average daily caloric intake among the poorest people of the world. Many of their books are spiral bound and teach various crafts. The items needed are usually included with the book, e.g. the juggling guide. The Klutz credo is: Create wonderful things, be good, have fun.

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References

  1. 1 2 Klutz – Klutz History Archived 2007-07-03 at the Wayback Machine
  2. 1 2 A "klutz" who knows kids - Klutz Press - Company Profile | Nation's Business | Find Articles at BNET.com Archived 2011-06-16 at the Wayback Machine
  3. "Archived copy" (PDF). Archived from the original (PDF) on 2007-09-28. Retrieved 2007-08-02.{{cite web}}: CS1 maint: archived copy as title (link)
  4. Klutz – Juggling for the Complete Klutz Archived 2007-07-08 at the Wayback Machine
  5. CDM - Legacy for Children Award-Ronnie Lott 2008