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John Cigarini (born Rome Italy 8 June 1944) is a retired producer of TV commercials in the United Kingdom and the United States.
After graduating from Durham University in 1967, Cigarini became an executive in a large advertising agency, Hobson Bates Ltd. In 1970, he joined the new commercials production company, Brooks Baker Fulford, later to become BFCS. Cigarini stayed with BFCS for 27 years, becoming partner and Managing Director in 1977, and President of the US operation, BFCS Inc., in 1982. [1] [2]
While Cigarini was at BFCS, the company won over 100 Gold, Silver, and Bronze Lions from the Cannes Lions International Festival of Creativity and the Venice International Advertising Film Festival. BFCS won the Palme d'Or, given to the top production company, six times. BFCS also won over 40 Clio Awards.
After a 30-year career in advertising, Cigarini retired in 1996. He now spends summers in the Tuscany and Umbria regions of Italy and winters in the East Cape region of Baja California, Mexico. In June 2014, Cigarini was recognized as an Honorary Citizen of San Leo Bastia in Umbria.
Cigarini is the author of Johnny Cigarini Confessions of a King’s Road Cowboy (memoirs of a terrible name-dropper).
Hugh Hudson was an English film director. He was among a generation of British directors who would begin their career making documentaries and television commercials before going on to have success in films.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year.
Scott Martin Brooks is an American actor, best known as the character "Dookie" in the "Whassup?" series of television commercials for Budweiser brand of beer.
Ricardo de Montreuil has achieved recognition in a wide range of media, including film, television, advertising and print.
David James Gandy is an English male fashion model who began his career after winning a televised model-search competition. For several years, Gandy was the lead male model for Italian designers Dolce & Gabbana, who featured him in their advertising campaigns and fashion shows.
Cut is a British advertising campaign launched in 2009 by the charitable organisation Women's Aid to promote awareness of domestic violence. The campaign was created by advertising agency Grey London, and centres on a 120-second commercial starring Keira Knightley. The commercial was supported by poster and online components. Cut was directed by Joe Wright and produced by Dominic Delaney. Post-production work was handled by Big Buoy and Prime Focus. The campaign drew a significant amount of media attention, especially after advertising approval body Clearcast prohibited the short film from appearing on even post-watershed television, due to several particularly violent scenes. The title of the piece refers to the filmmaking practice of cutting.
Leonard Alfred Fulford was a British commercial photographer and director, with a specialty for photography of still life. He was one of the founding members of BFCS. With studios in London, New York, Los Angeles and Milan, BFCS was one of the most successful commercial production companies of all time, winning the Palme d'Or at the Cannes Advertising Festival six times. Fulford directed the popular Go to work on an egg television commercials for the Egg Marketing Board during the 1960s. Fulford also directed many of the iconic Guinness television commercials of the 1970s and 1980s, along with other memorable spots like the Courage Best 'Rabbit Rabbit' commercial, and the iconic Simple skincare commercial in which robotic arms spray a pristine white lily with colouring and perfume.
Mountain is a 2003 television and cinema advertisement launched by Sony Corporation to promote the PlayStation 2 video game console. The budget for production and advertising space purchases for the 60-second piece amounted to £5m across all markets. The commercial depicts a Brazilian crowd congregating to form a mountain of human bodies, all competing to reach the top of the pile. The campaign surrounding Mountain was handled by advertising agency TBWA London. The commercial was directed by Frank Budgen. Production was contracted to Gorgeous Enterprises, with post-production by The Mill. Mountain premiered in 30 countries on 13 November 2003.
Cake is a television and cinema advertisement launched in 2007 by Škoda Auto to promote the new second-generation Fabia supermini car in the United Kingdom. The 60-second spot forms the centrepiece of an integrated advertising campaign comprising appearances on television, in cinemas, in newspapers and magazines, online, and through direct marketing. The campaign and its component parts were handled by the London branch of advertising agency Fallon Worldwide. Cake was directed by British director Chris Palmer. Production was contracted to Gorgeous Enterprises, with sound handled by Wave Studios. It premiered on British television on 17 May 2007.
Kirk Jones is an English film director and screenwriter.
Lamp is a television and cinema advertisement released in September 2002 to promote the IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unböring" campaign conceived by advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the production company Morton/Jankel/Zander, and was directed by Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled Moo Cow. Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and Lamp received a number of awards, including a Grand Clio and the Grand Prix at the Cannes Lions International Advertising Festival, considered the most prestigious accolade granted by the advertising community.
The Life, also known as We Are ODST, is a television and cinema advertisement launched in 2009 by Microsoft to promote the first-person shooter Halo 3: ODST in the United States. The 150-second piece follows a young soldier through enlistment, training, and battle as an Orbital Drop Shock Trooper (ODST), analogous to a paratrooper that drops from space to a battlefield. The Life was created by advertising agency T.A.G., an offshoot of McCann Erickson. Production of the commercial itself was handled by production company Morton/Jankel/Zander (MJZ). It was directed by Rupert Sanders, and post-production was conducted by Asylum. It was filmed in Hungary, just outside Budapest in a coal mine and abandoned factories to give the sequence an "Eastern Bloc" aesthetic. The commercial and its associated campaign proved hugely successful; on the week of its launch, Halo 3: ODST became the top-selling game for the Xbox 360 worldwide, and over 2.5 million copies were sold within the first few weeks of release. The Life went on to win a number of honours from the advertising and entertainment industries, including two Clio Awards, a London International Advertising Award and several honours from the Cannes Lions International Advertising Festival, the most prestigious awards ceremony in the advertising industry.
Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States. It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months. Tag was created by advertising agency Wieden+Kennedy. Production was handled by production company Gorgeous Enterprises, who assigned director Frank Budgen to oversee the project. Filming took place in Toronto, Ontario.
Frank Budgen was a British commercial director and co-founder of Gorgeous Enterprises, a London-based film production company. He was voted as the Directors Guild of America commercial director of the year in 2007. His notable works include Tag and Mountain.
BFCS was a commercial film production company.
Bob Brooks was an American film director, photographer, and advertising creative. He created numerous advertising campaigns, directed several thousand TV commercials in the UK, US, and Europe, and directed two feature films. Brooks was a founding partner of BFCS, an influential British film production company, and one of the founders of Design and Art Direction (D&AD). He was acclaimed within his lifetime, with numerous international awards.
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Nico Beyer is a German film director and producer. He is noted for his unique visual style and wide array of different techniques and formats.
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