John Gourville

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John T. Gourville is an American economist currently the Albert J. Weatherhead Jr. Professor of Business Administration at Harvard Business School. [1] [2]

References

  1. ↑ "John T. Gourville". hbs.edu. Retrieved April 29, 2017.
  2. ↑ Gourville, John T. (June 2006). "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption". Harvard Business Review. 84 (6). hbr.org: 98–106, 145. PMID   16770897 . Retrieved April 29, 2017.


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