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John Howard is considered the central pioneer of adventure racing.
Very few individuals have dominated endurance sports in the way John dominated adventure racing. Since winning the first ever major adventure race held in the world, the Raid Gauloises in 1989, he went on to win every significant race in the sport, including Eco-Challenge (three times), the Raid Gauloises (three times), the Elf Authentique, the ESPN X-Games (twice) and the Southern Traverse. In addition, he has served as a course designer or advisor to numerous high-profile outdoor adventure events, including the Mild Seven Outdoor Quest, Action Asia and New Zealand's (which he won in 1984). [1]
In discussing his win of the Coast to Coast in 1984 Howard claims that were only about 50 competitors at the time. These were very different competitors than the present day, describing them as "outdoors people" rather than those who do sports specific training. [2]
In 1984, Howard lived in Christchurch, New Zealand (his home country), and worked as a window cleaner. [3]
He is perceived as somewhat of an enigma in the sport. At the Raids Gauloises in Borneo in 1994, he revolutionised the way teams approached adventure races such as the Eco-Challenge and Raid Gauloises by taking the bare minimum of equipment, including food and water, between checkpoints, and wearing shorts, a T-shirt and running shoes, and carrying a microscopic backpack. Previously competitors had competed in hiking and mountaineering gear and carried heavy bags throughout the event. This gave Howard and his team a huge advantage and they blitzed the course, winning an expected eight-day race in five. His advantage was only temporary; from 1995, everybody was racing in a similar, stripped-down fashion.
Ian Adamson, considered by many the Michael Jordan of the sport, describes Howard as, "... a unique individual. He cultivates a disheveled look to maintain his individuality and to match his already eccentric persona. On a personal level he is extremely caring and generous, and I would (and have) placed my life in his hands. John looks like a mountain man because he is. He has an immensely deep background in all back country skills since this is the life he has led since he was a teenager. He has also been winning adventure races longer than most athletes have been around. Finally, he races exclusively with people he likes, respects and who he knows he can win with."
On 20 August 2005, Primal Quest announced that John Howard was joining the world's premier adventure race as Technical Director.
Adventure racing is typically a multidisciplinary team sport involving navigation over an unmarked wilderness course with races extending anywhere from two hours up to two weeks in length. Some races offer solo competitions as well. The principal disciplines in adventure racing include trekking, mountain biking, and paddling although races can incorporate a multitude of other disciplines including climbing, abseiling, horse riding, skiing and white water rafting. Teams generally vary in gender and in size from two to five competitors, however, the main format is considered to be mixed-gender teams of four racers. There is typically no suspension of the clock during races, irrespective of length; elapsed competition time runs concurrently with real-time, and competitors must choose if or when to rest.
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The Raid Gauloise or The Raid is considered by many to be the first modern expedition adventure race and was first held in 1989 in New Zealand as "la grande traversée". Its creator, Gérard Fusil, took the existing concept of long distance endurance races like the Whitbred Round the World Yacht Race, and focused on the team aspects, requiring each competitor to be part of a five-person co-ed team supported by a two-person logistics crew. The Raid had no set course, with competitors being required to rely on their wits and judgment to reach the specified checkpoints. The Raid was named after its original sponsor, the Gauloises Cigarette Company.
The Alpine Ironman was first held on 21 October 1980 in New Zealand. It was a three-day race featuring skiing, trail running and kayaking. The idea for the event came from Robin Judkins, who became the race's director, and his friend and business partner Peter Tocker; they were running Motatapu Canoes in Wānaka. Judkins was skiing with the general manager of Radio Otago and asked for a job as a radio announcer. A few days later, Judkins was asked to do a voice test by talking about his idea for the Alpine Ironman. He made up a story as he went along, including that Peter Hillary would be competing, and that the first prize would be a trip around the world. When the radio station told him that they wanted to broadcast this recording, Judkins was dumbfounded: "You're joking." They didn't, and Judkins went to Christchurch to find a sponsor, and organised the event within five weeks.
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The Coast to Coast is a non-standard multisport competition held annually in New Zealand. It is run from the west coast to the east coast of the South Island, and features running, cycling and kayaking elements over a total of 243 kilometres (151 mi). It starts in Kumara Beach and traditionally finished in the Christchurch suburb of Sumner, but since 2015 finishes in New Brighton. The event was created in 1983 by Christchurch personality Robin Judkins, who sold the rights to Queenstown-based tourism company Trojan Holdings in 2013. Richard Ussher took over from Judkins as race director in 2015. In 2019, Glen Currie was contracted to continue on from Richard Ussher in the role of race director.
Eco-Challenge: The Expedition Race is a multi-day expedition length adventure race in which teams of four competed. It originally aired on TV from April 1995 to April 2002. Based closely on the Raid Gauloises adventure race, the broadcast of Eco-Challenge led to the popularity of the adventure racing.
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