John Lloyd (graphic designer)

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John David Lloyd (born 1944) is a British graphic designer who in 1975 co-founded the international design consultancy Lloyd Northover. He has worked in all fields of graphic design but has specialised in corporate identity.

Contents

Summary

John David Lloyd started his design career in 1960, as an apprentice lithographic artist in the printing industry. As an apprentice, he attended the London School of Printing and Graphic Arts (LSPGA) as a part-time student from 1960-1964. He began full-time study in 1964, first at Walthamstow School of Art / South West Essex School of Art, and in 1965 at the London College of Printing. On graduating with first class honours in 1968, he joined Allied International Designers in London, leaving in 1975 to co-found the design consultancy, Lloyd Northover, with designer, Jim Northover. He has been a teacher and examiner at the London College of Printing (now the London College of Communication), an examiner at Nottingham Trent University, and a D&AD jury member. [1] He was Chairman of the British Design Export Group from 1983 to 1985. With Jim Northover, he has received the Grand Prix in the International Design Effectiveness Awards, [2] and the International Gold Award at the New York Art Directors Club. [3] He has spoken at conferences in Europe, North America and Asia. Lloyd is currently an independent artist, and writer.

Selected major projects

Selected corporate identity programmes completed at Allied International Designers:

Selected corporate identity programmes completed at Lloyd Northover:

Other graphic design projects completed for:

Lloyd Northover (design consultancy)

Origins

The Lloyd/Northover creative partnership has been enduring. [4] John Lloyd met Jim Northover in 1965 at the London College of Printing where they were studying for the Diploma in Art and Design (DipAD Graphic Design). They soon began to work together and their earliest collaborative work – posters for the LCP Film Society, Whitechapel Gallery and University of London Arts Festival – were designed at the LCP in the 1960s.

Early years 1975–1980

The Lloyd Northover design consultancy (Lloyd Northover Limited) was formally launched in 1975. Early clients included the English Tourist Board, Royal Shakespeare Company, Arts Council, American Express, and IBM. In 1981 the Design Council invited Lloyd Northover to mount an exhibition of their work at the Design Centre in London and the Scottish Design Centre in Glasgow. [5]

Steady growth 1981–1990

By the mid-1980s, the emphasis of the consultancy’s work had shifted from print design to the design and implementation of substantial corporate identity programmes. [6] Key projects from those years are BAA (British Airports), John Lewis Partnership, and Courtaulds, which broke new ground and was awarded the Grand Prix in the first Design Effectiveness Awards in 1989. [7]

International expansion 1991–2000

Asia Pacific

In 1993 Lloyd Northover won a commission to create an identity for Hong Kong's Airport Express. The consultancy provided naming, and the design of graphics, liveries, interiors, signage, and passenger information. Lloyd Northover's Hong Kong office went on to serve the wider transport sector in the Asia Pacific region.

Europe and the Middle East

During this period, the London office grew substantially whilst in Continental Europe corporate identity assignments were tackled in Finland, Sweden, Germany, Belgium and Switzerland; an office was also opened in Dubai. Lloyd Northover joined the Citigate Communications Group in 1993, which later became part of Incepta Group plc, an international marketing and services group.

USA

Shortly after the death of the eminent American graphic designer, Saul Bass, in 1996, Lloyd and Northover, who were long-term admirers of his work, were offered, and accepted, the opportunity to merge their consultancy with Bass Yager, the surviving practice of Saul Bass in Los Angeles. The studio of Saul Bass on Sunset Boulevard in Hollywood became Lloyd Northover's base on the West Coast of America.

2000–present

Lloyd withdrew from Lloyd Northover in 2004. In 2013 the firm merged with branding consultancy, Holmes & Marchant, and traded as part of Holmes & Marchant until April 2016 when the Lloyd Northover brand was relaunched as a stand alone specialist corporate identity and branding consultancy. Lloyd Northover continues to provide brand strategy, corporate design, and implementation under the Lloyd Northover name.

Education

Career

Exhibitions/collections

Selected awards

International Design Effectiveness Awards:

New York Art Directors Club:

Memberships

Writing

Personal

John David Lloyd is married to Julia Patricia Lloyd and has three children: Adam, Elinor and Anna.

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References

References
  1. ↑ D&AD Annual, 1984, p.272. UK
  2. ↑ Courtaulds' image gains top award. The Times. 31 May 1989. UK
  3. ↑ Art Directors Annual, volume 68 (1989). ADC Publications. USA
  4. ↑ Martinez-Lopez, Carmen, "Partners in Design". The Designer, Journal of the Chartered Society of Designers. Issue 23. p.5. (2005)
  5. ↑ Lloyd Northover Design Council exhibition 1980–81. VADS Online Resource for Visual Arts. http://www.vads.ac.uk/large.php?uid=53104
  6. ↑ Lubliner, Murray J, Global Corporate Identity,The Cross-Border MarketingChallenge. p.127. 1994. Rockport publishers. USA. ISBN   1-56496-110-9
  7. ↑ Marketing Magazine, Design Effectiveness Awards Supplement. 1 June 1989.
  8. ↑ RSC Archive, Stratford-upon-Avon, UK
  9. ↑ V&A Collections, UK http://images.vam.ac.uk/name/lloyd-northover-ltd/55323/

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