Johnson Smith Company

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Early 20th century Ventriloquism Guide and novelties catalogue Johnson Smith, & Co. Detroit, Michigan, publishers.jpg
Early 20th century Ventriloquism Guide and novelties catalogue

Johnson Smith Company (Johnson Smith & Co.) was a mail-order business established in 1914 by Alfred Johnson Smith that sold novelty items and gag gifts such as miniature cameras, invisible ink, x-ray goggles, whoopee cushions, fake vomit, and joy buzzers. Founded in Chicago, the company relocated to Racine, Wisconsin in 1923, [1] to Detroit in the late 1930s, then to Bradenton, Florida in 1986. [2]

Contents

The company advertised in magazines devoted to children and young adults such as Boys' Life , Popular Mechanics , and Science Digest . Their ads appeared on the back cover of many historically significant comic books, including Action Comics #1, June 1938 [3] (first appearance of Superman) and Detective Comics #27, May 1939 (first appearance of Batman).[ citation needed ]

In 1970, humorist Jean Shepherd wrote the introduction for the reprint of The 1929 Johnson Smith & Co. Catalogue, [4] writing

The Johnson Smith catalog is a magnificent, smudgy thumbprint of a totally lusty, vibrant, alive, crude post-frontier society, a society that was, and in some ways still remains, an exotic mixture of moralistic piety and violent, primitive humor. [5]

After marking its centennial anniversary in 2014, [6] the company ceased operations on December 31, 2019, having been acquired by Collections Etc. in 2020. [7]

Johnson Smith Timeline

Catalogs

See also

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References

  1. Elkin, Stanley (1977-07-01). "A la recherche du Whoopie Cushion". Esquire. Archived from the original on 2022-08-07. Retrieved 2022-08-07.{{cite magazine}}: CS1 maint: bot: original URL status unknown (link)
  2. "About Our Company". Johnson Smith Company. Archived from the original on 2017-09-29. Retrieved 2022-08-07.
  3. Tosh, D. (2015). Picker's Pocket Guide - Comic Books: How to Pick Antiques Like a Pro. F+W Media. p. pt252. ISBN   978-1-4402-4514-5 . Retrieved February 6, 2019.
  4. Shep Bibliography: The Works and Career of Jean Shepherd, Jim Sadur and Joe Berg, 1998-2004, Keyflux.com, retrieved 30 March 2010
  5. Shepherd, Jean (1970). Forward to reprint of the 1929 Johnson Smith Mail Order Catalog (reprint). New York: Chelsea House Publishers. Retrieved 2022-08-07.
  6. Mail Stream: A Report on Incoming Direct Mail, Archived copy Direct Magazine, February 17, 2004
  7. "About Us | Collections Etc".
  8. Mad #21, March 1955, Doug Gilford, MadCoverSite.com
  9. Collins, Paul (8 January 2014). "Dribble Glasses and Joy Buzzers". Newyorker.com. Retrieved 6 February 2019.