Joker (store)

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Joker is a Norwegian grocery store chain in partnership with Norgesgruppen. The chain was established with its current name in 1997, rebranding a number of local stores, including those in the former "Nærmat" and "Lønne" chains. [1]

Store profile

The chain has about 450 outlets, many of which are small convenience stores with a floor area of less than 100 m2 thus allowing them to remain open on Sundays. After complaints by REMA 1000, a review of the stores in 2016 found that some of them were too large to operate legally on Sundays. Norgesgruppen took steps to close or reorganize the store layout to bring them into compliance with the law. [2]

Convenience store small store that stocks a range of everyday items

A convenience store, convenience shop, or corner store is a small retail business that stocks a range of everyday items such as groceries, snack foods, confectionery, soft drinks, tobacco products, over-the-counter drugs, toiletries, newspapers, and magazines. In some jurisdictions, convenience stores are licensed to sell alcohol, typically beer and wine. Such stores may also offer money order and wire transfer services, along with the use of a fax machine or photocopier for a small per-copy cost. They differ from general stores and village shops in that they are not in a rural location and are used as a convenient supplement to larger stores.

REMA 1000 supermarket chain

REMA 1000 is a multinational no-frills supermarket chain owned entirely by the Reitan Group (Reitangruppen). REMA is a short for Reitan Mat, referring to Odd Reitan. 1000 refers to offering a selection of only one thousand different products.

The marketing images the stores as being run by "the local grocer on the corner". [3] A price test found that items purchased from Joker are about 15% more expensive than at discount chains although still cheaper than items purchased from kiosks or gas stations. The smaller shop size also makes the selection more limited. Joker stores compete by being located in areas distant from larger stores. [4]

The store has an annual turnover of about NOK 6 billion. The turnover each Sunday is NOK 10-12 million. [5]

Norwegian krone currency of Norway and its dependent territories

The krone[ˈkruːnə], plural kroner, is the currency of Norway and its dependent territories. It is subdivided into 100 øre, which have existed only electronically since 2012. The name translates into English as crown.

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Supermarket large form of the traditional grocery store

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References

  1. "Joker - største dagligvarekjede i Norge". Norgesgruppen. 29 January 2007. Retrieved 3 July 2016.
  2. Haugan, Bjørn (3 May 2016). "Konkurrenten bygger om 16 butikker etter Reitan-aksjon i helgen" (in Norwegian). Verdens Gang. Retrieved 3 July 2016.
  3. Lile, Ayna (5 November 2014). "Nå blir det matbutikk her igjen" (in Norwegian). Ringerikes Blad. Retrieved 3 July 2016.
  4. Moflag, Tuva (17 September 2012). "Joker blir dyrest i test" (in Norwegian). Dinside. Retrieved 3 July 2016.
  5. Gulbrandsen, Christina (22 May 2016). "Sier nei til søndagshandel, men handler likevel" (in Norwegian). Vårt Land. Retrieved 3 July 2016.