Background
JonsBones was founded by Jon Pichaya Ferry on November 26, 2018 while he was pursuing a degree in product design at Parsons School of Design. [1]
JonsBones maintained his startup is selling medical osteology, which refers to bones used for the training of medical students. His business sells all bones found in the human body including spines, skulls and full skeletons. [2] When asked about the practice, Ferry claims he believes “that everybody has the right to study bones." [3]
The company attracts various clientele, which includes anthropologists, students, collectors, and artists. Ferry also claims law enforcement agencies use individual bones to train cadaver dogs. [4]
In addition to its primary business activities, JonsBones has garnered notable attention for its innovative bone dissemination strategies across diverse media platforms. Founder Jon Pichaya Ferry engages actively with a broad audience on TikTok, utilizing the platform to share educational videos on the intricacies of the medical bone trade. [5] This outreach initiative has proven instrumental in advancing the company's overarching mission to enhance accessibility to osteological knowledge among a wider demographic. [6]
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media and digital broadcasting. Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
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