Luce was first introduced to wheelchair basketball in a rehabilitation center at 15. He represented France for the first time in 2012 in the Men's European Championships (Group B), where they won gold. Jordan played the 2013/2014 season in the UK with the RGK Wolverhampton Rhinos winning the British Superleague. He currently plays for Léopards de Guyenne in Bordeaux, France.
In 2018, Clothing brand River Island partnered with anti-bullying charity Ditch The Label to collaborate on a marketing campaign, called 'Labels are for clothes'.[3][4]
As part of the initiative Jordan Luce was photographed and videoed for River Island's Autumn/Winter 2018 Collection. Photographed by Liz Collins and styled by Patrick Mackie.[4][3]
The campaign was received with general positivity.[5]
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