Jorge Alor is a Mexican businessman, entrepreneur, marketer, and pioneer of digital culture in Latin America. He is the founder of BNN, a leading digital marketing agency, and has played a crucial role in the evolution of marketing and technology in the region. Additionally, he is co-host of the Mundo Futuro podcast and CEO of Gamers Unite, two projects that explore emerging technologies and the future of the entertainment industry.
Beginnings
From an early age, Jorge Alor showed a great interest in technology and the media, which led him to begin his career in the publishing industry at the age of 19. His vision and passion for emerging trends in digital culture inspired him to found the magazine Sputnik in 1998—the first Spanish-language publication dedicated to cyberculture. He later created Atomix and Sonika, publications that marked milestones in Latin American editorial history by focusing on younger generations.
In 1998, Jorge Alor launched Sputnik, a magazine exploring how technology and the digital revolution were transforming everyday life. Sputnik stood out as one of the first Spanish-language publications to address the concept of cyberculture in Latin America, shaping media narratives around digital culture. With 104 issues published between 1998 and 2010, the magazine anticipated many of today’s technological trends. Thanks to its innovation, Sputnik received several awards, including the a! International Design Award, the Quórum Award, and the Mexican Publishing Industry Chamber Award. [1]
In 1999, Jorge Alor co-founded Atomix—the first multiplatform video-game magazine in Mexico—with Óscar Akira Yasser Noriega. Atomix achieved massive success, selling over half a million copies per month. It was a pioneer in covering video games from a comprehensive perspective and became a benchmark for gamers throughout the region. [2]
In 2001, Jorge Alor launched Sonika, initially dedicated to electronic music and later expanding its focus to genres like indie. Each issue included a CD with music provided by the industry, offering readers a unique multimedia experience.
Also in 2002, Jorge Alor ventured into event production with Manifest, one of Mexico’s first international outdoor music festivals. Manifest was a landmark in the alternative-music scene, featuring artists such as Interpol, The Rapture, and Café Tacvba. Held in Mexico City, Monterrey, and Guadalajara over six years, it became a model for other festivals in the country.
In 2008, Jorge Alor founded BNN (Banana), a digital-marketing agency that quickly established itself as an industry leader. Collaborations with OCESA fueled BNN’s growth, enabling campaigns for major brands like Nestlé, OXXO, Cervecería Modelo, and Bayer US. Alor continues to lead the agency, which remains his primary professional focus.
Currently, Jorge Alor co-hosts the Mundo Futuro podcast, where he analyzes emerging technologies and disruptive trends shaping our world. Covering topics such as artificial intelligence, virtual reality, and the metaverse, the podcast has become a key reference for discussions about the technologies of the future.
| AWARDS | ||
|---|---|---|
| Jorge Alor | CNN Latinamerican Leader [ citation needed ] | 2000 |
| Sputnik Magazine | a! International Design Award | 2000 |
| Sputnik Magazine | Quorum Design Award | 2000 |
| Sputnik Magazine | "Mexican Chamber of the Publishing Industry Award" | 2001 |
| Atomix Magazine | Best Website Award | 2000 |
| Manifest 2005 | Nominated as best festival at the Lunas del Auditorio Awards" | 2005 |
| Manifest 2006 | Nominated as best festival at the Lunas del Auditorio Awards" | 2006 |
| Manifest 2007 | Indie-O Award for Best Independent Festival | 2007 |
| Jorge Alor | Excellent Marketing Award | 2013 |
| BNN | Reader's Choice Award | 2009 |
| BNN | IAB Mixx Bronze | 2017 |
| BNN | Bronze Effie | 2017 |
| Jorge Alor | EY, Entrepreneur of the Year, Runner-up | 2018 |
| BNN | ASPID Mexico Awards, Gold Best Social Networking initiative | 2019 |
| BNN | ASPID Mexico Awards, Gold Best Comprehensive Rare Disease campaign | 2019 |
| BNN | ASPID Mexico Awards, Gold Best Comprehensive Nestle Nutrition Institute campaign | 2020 |
| BNN | ASPID Mexico Awards, Gold Best Comprehensive Novartis campaign (Every day counts) | 2020 |
| BNN | ASPID Mexico Awards, Gold Best Comprehensive Novartis campaign (Medforum) | 2020 |
| BNN | ASPID Mexico Awards, Gold Best Comprehensive Roche campaign | 2020 |