Juno Baby was a multiple Emmy Award winning line of children’s educational-development products that blend original music with puppet characters. [1] The product line focuses around the characters of Juno, a six-year-old girl with a natural passion for music, her two-year-old brother Rai Rai, and several animal companions. The company has two brands: Juno Baby which is geared toward the toddler and infant market and Juno Jr. and the world of Harmonia Springs which focuses on pre-school aged children. [2]
The brand was founded by Belinda Takahashi PhD, a professional composer, professor and Adam Adelman in 2003 after the two found themselves disappointed by the lack of music-focused children’s educational material. They officially launched the brand in 2004, and won more awards than any other children's media company in the country. [3] The following year, the company expanded its line of DVDs and CDs to include toys, books, and apparel. [4] The company's first book, Juno's Musical ABCs, was narrated by Brooke Shields. [5] Juno Baby signed a partnership deal with FAO Schwarz with the announcement of their pre-school brand, Juno Jr. [6] along with other retailers such as Buy Buy Baby and Toys "R" Us. In June 2010 the company launched their One For All program, which donates one of their products to the Head Start Program for every Juno Baby product purchased. [1] and signed a licensing deal with Cookie Jar Entertainment's licensing arm, CPLG [7] and a television partnership with CCI [8] to broadcast the Juno Jr. series.
source: [15]
The founders sold Juno Baby, LLC in 2009 and was renamed The Juno Company, Inc. The founders continued to work with the company for two more years building out the brand Juno Jr.
After new ownership took on too much debt and pushed the company into bankruptcy, the founders re-purchased the assets in 2012. The company has since went quiet and has not released anything since.
Juno Baby and Juno Jr. was reinstated for broadcast on BabyFirst TV on 31 March 2014, after a nearly one-year hiatus. but stopped airing it in 2015 and removed it from their website and was replaced by Honk, Toot & Swoo-Swoosh.
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