Kajabi

Last updated
Kajabi LLC
Company typePrivate
IndustryAdvertising and marketing
Founded2010 [1]
FounderKenny Rueter [1]
Headquarters
Newport Beach, CA
,
U.S.
Key people
Ahad Khan, Chief Executive Officer and Chief Financial Officer [2]
Kenny Rueter, Executive Chairman [3]
Jonathan Cronstedt, President and Board Director [4]
ProductsKajabi SaaS platform for selling digital content
Number of employees
200 (2021) [3]
Website kajabi.com

Kajabi LLC is a Newport Beach, CA-based SaaS technology company that develops a platform for creators and entrepreneurs to create, market and sell digital content. [1] Recently Kajabi has expanded its focus to include support for online courses and app development. [5] The company is a tech unicorn, with a $2 billion valuation. [6]

Contents

The company was founded in 2010, and its CEO as of March 2022 is Ahad Khan. [1] [2]

History

Kajabi was founded in Irvine, California in 2010 by Travis Rosser & Kenny Rueter, a software engineer who created a PVC sprinkler toy for his sons. [7] The toy was popular, and after having difficulty trying to monetize a related how-to video on YouTube, Rueter started Kajabi. [7] The company integrated various software that digital entrepreneurs needed to start online businesses. [4]

In November 2019, the company took its first outside capital since its inception, a minority equity investment from Spectrum Equity Partners. [4]

In 2021, Ahad Khan took over as CEO, and founder Rueter became executive chairman. [3] In May 2021, the company raised a $550 million funding round at a $2 billion valuation, making it a tech unicorn. [6] The funding round was led by Tiger Global, with participation from TPG Capital, Tidemark Capital, Owl Rock, Meritech Capital Partners, and Spectrum Equity. [3] In July, the company added podcast hosting and marketing features for business owners. [8] Also in 2021, the company was named to the Inc 5000 list of the fastest growing private companies in the United States for the 7th straight year. [9] Also in 2021, the company launched a television advertising campaign "What Will You Create", created by Los Angeles-based production company Snow Beach. [10]

In February 2022, former TikTok and Amazon executive Sean Solme Kim joined the company as president and chief product officer. [3]

Products

Kajabi develops an online subscription platform that allows members to build and manage websites to monetize digital offerings such as online courses, membership communities and podcasts. [6] Its customers are part of the knowledge economy. [3] Categories for which content is created include personal development, health and fitness, business finance, marketing, education, parenting and lifestyle hobbies. [8] The platform includes marketing tools such as email, and payment processing tools to accept subscription fees. [3]

Operations

Kajabi is headquartered in Newport Beach, California. Its CEO is Ahad Khan. As of 2021, the company reported 200 employees. [3]

As of February 2022, the company reported 51,000 active users in 138 countries. [3] It also reported $3 billion in sales from over 60 million people. [3]

References

  1. 1 2 3 4 "Kajabi Raises $550M; Valued at Over $2 Billion". Finsmes. May 4, 2021. Retrieved April 6, 2022.
  2. 1 2 "Ahad Khan". Bloomberg. Retrieved April 7, 2022.
  3. 1 2 3 4 5 6 7 8 9 10 "TikTok Exec Sean Kim Joins Kajabi as President". Orange County Business Journal. February 14, 2022. Retrieved April 6, 2022.
  4. 1 2 3 "The Spectrum Equity-backed video education platform Kajabi has already hit $60 million in ARR". TechCrunch. October 1, 2020. Retrieved April 6, 2022.
  5. ↑ Forristal, Lauren (2024-05-02). "Online course platform Kajabi allows creators to build their own branded apps". TechCrunch. Retrieved 2024-07-08.
  6. 1 2 3 "Kajabi Nabs $550M For Knowledge Economy". Orange County Business Journal. May 10, 2021. Retrieved April 7, 2022.
  7. 1 2 "EXCLUSIVE Kajabi, e-commerce startup for knowledge businesses, raises $550 million". Reuters. May 4, 2021. Retrieved April 7, 2022.
  8. 1 2 "Cash-Flush Kajabi Adds Podcasts to Mix". Orange County Business Journal. July 19, 2021. Retrieved April 7, 2022.
  9. ↑ "No.1,136 Kajabi". Inc. Retrieved April 6, 2022.
  10. ↑ "'We found a more engaged audience': Why Kajabi is increasing its media spending on TV now". Digiday. July 29, 2021. Retrieved April 6, 2022.
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