Karen McGrane

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Karen McGrane is a content strategist and website accessibility advocate, who wrote a book called Content Strategy for Mobile. [1]

Contents

McGrane teaches Design Management at School of Visual Arts in New York. [2] Her design philosophy is "every company is a technology company" and "every business is in the user experience business." [3] McGrane was an early proponent of designing web content for mobile devices and is a frequent speaker at technology conferences. [4] [5] [6] [7] [8] She was also the co-executive producer, with Jared Spool, of the UX Advantage Conference and cohost of the UX Advantage podcast. [9] She co-hosted the Responsive Web Design podcast from 2014-2018 with Ethan Marcotte. [10]

McGrane has done user experience design work for many major media companies including Condé Nast, Disney, and Citibank; in her position at Razorfish she was the design lead on the New York Times' 2006 redesign. [11] [12] Prior to that she was Vice President and National Lead for User Experience at Razorfish where she was their first information architect hire in 1998. [13] In August 2020 she co-founded the consultancy Autogram with Ethan Marcotte and Jeff Eaton. [14]

Content Strategy for Mobile

Content Strategy for Mobile was published in 2012 by A Book Apart. [15] It has been called an essential guide for people publishing serial content online, one that has a clear "plan of action." [16] [17] McGrane advocates for "adaptive content," small chunks of content that can appear on different platforms and in different contexts. [18] For this to happen, content needs to have good metadata and exist within a content management system which is itself easy to use. [18] Companies also need to do research into both their audience needs and the approaches of their competition in order to do this effectively. [17] If done correctly, web content will "work everywhere, all the time." [19]

She published her second book, Going Responsive, with A Book Apart in 2015. [20]

Early life and education

McGrane has a BA in American Studies and Philosophy from the University of Minnesota and a Master's degree from Rensselaer Polytechnic Institute in Human Computer interaction. [21]

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References

  1. ↑ Benton, Joshua (2013-01-16). "Press Publish 2: Karen McGrane on building a strategy for mobile". Nieman Lab. Retrieved 2020-12-20.
  2. ↑ "Karen McGrane". SVA MFA Interaction Design. Retrieved 2020-12-20.
  3. ↑ Mulligan, Miranda; Gordon, Rich; Gallo, Meredith; Charalambous, Styli (2013-05-03). "Karen McGrane on mobile, content strategy, fixing technology and the media culture". Northwestern University Knight Lab. Retrieved 2020-12-20.
  4. ↑ "Keynote Interview: Karen McGrane". Ingeniux. Retrieved 2020-12-20.
  5. ↑ "LavaCon Keynote Speaker Preview: Karen McGrane on Content in a Zombie Apocalypse". The LavaCon Content Strategy Blog. 2018-07-28. Retrieved 2020-12-20.
  6. ↑ "Karen McGrane selected to Keynote DrupalCon Portland!". DrupalCon Portland 2013. Retrieved 2020-12-20.
  7. ↑ "Karen McGrane #DevLearn Keynote Mindmap : Learnlets". Learnlets. 2016-11-18. Retrieved 2020-12-20.
  8. ↑ Allsopp, John (2017-02-23). "Video of the Week: Karen McGrane - Adaptive Content, Context, and Controversy". Web Directions. Retrieved 2020-12-20.
  9. ↑ "UX Advantage". UIE.fm. 2017-08-15. Retrieved 2020-12-20.
  10. ↑ "A Responsive Web Design Podcast". Responsive Web Design. 2017-10-16. Retrieved 2020-12-20.
  11. ↑ Owen, Laura Hazard (2015-07-29). "Two out of two news organizations recommend user research". Nieman Lab. Retrieved 2020-12-20.
  12. ↑ "Karen McGrane". The Web Ahead. Retrieved 2020-12-20.
  13. ↑ "two weeks out". Star Tribune. Minneapolis Minnesota. July 17, 2006. p. D2. Retrieved 20 December 2020.
  14. ↑ Larry Swanson (September 30, 2020). "Content and Design Systems for Enterprises – Episode 84". Content Strategy Insights (Podcast). Elless Media. Retrieved December 19, 2020.
  15. ↑ "Content Strategy for Mobile by Karen McGrane". A Book Apart. 2019-01-07. Retrieved 2020-12-20.
  16. ↑ Apfelbaum, S.; Cezzar, J. (2014). Designing the Editorial Experience: A Primer for Print, Web, and Mobile. Rockport Publishers. p. 212. ISBN   978-1-59253-895-9 . Retrieved 2020-12-20.
  17. 1 2 Udell, C. (2014). Mastering Mobile Learning (in Italian). Wiley. p. 74. ISBN   978-1-118-88491-1 . Retrieved 2020-12-20.
  18. 1 2 albert.costill (2015-04-13). "5 Ways to Use Adaptive Content". Search Engine Journal. Retrieved 2020-12-20.
  19. ↑ "Book Review: "Content Strategy For Mobile" by Karen McGrane". Marketing Land. 2013-02-28. Retrieved 2020-12-20.
  20. ↑ "Going Responsive by Karen McGrane". A Book Apart. 2019-01-07. Retrieved 2020-12-20.
  21. ↑ Goggin, Maureen Daly; Young, Richard E. (2020-06-10). Inventing a discipline : rhetoric scholarship in honor of Richard E. Young. National Council of Teachers of English. ISBN   9780814123751 . Retrieved 2020-12-20.
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