Kari Grandi

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Kari Grandi is a fictional character, the main protagonist in the Finnish television advertisements for Grandi, a brand of ready-to-drink juice.

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Grandi was played by Eeki Mantere from the beginning of the character in the 1970s until 1999. He was then replaced by actor Sami Kojonen.

The advertisements are parodies of typical 1920s-era adventure movies where a group of villains kidnap a woman and torture her by withholding water and other drinks from her. Somewhere at a distance, Kari Grandi hears her cries for help and rushes to her aid. First, he drinks a carton of Grandi juice, then he drops the empty carton on the ground and steps on it. The ensuing sonic boom knocks out the villains, and Kari Grandi is able to revive the woman by giving her a carton of Grandi juice.

In the early years, the narration of the advertisements always ends with an established catchphrase spoken by actor Risto Mäkelä: [1]

Hän on kaikkien janoisten sankari, aikamme legenda: Kari... Grandi!

In English:

He is the hero of all who are thirsty, the legend of our time: Kari... Grandi!

The character's name is an obvious homage to the actor Cary Grant. The character Kari Grandi was himself parodied in the Finnish sci-fi movie Star Wreck: In the Pirkinning , in the form of Babel 13 security officer Mihail Karigrandi (English name: Mikhail Garybrandy), who is a parody of the Babylon 5 character Michael Garibaldi.

History

The idea for the Kari Grandi character came in the 1970s from the director-musician Juha Tapaninen working at the Storyfilmi advertisement film company. He contacted Eeki Mantere, also known as Viktor Kalborrek, who was playing in a band called Hullujussi and the two started developing the character together.

The name for the character came from the actor Cary Grant. However, Mantere's career with the advertisements was over when he received negative publicity for drunk driving. [1] After Mantere, the Kari Grandi character was played by Sami Kojonen. [2]

Discograpghy

References

  1. 1 2 Erkki Kivi - suomalaisen mainoselokuvan legendoja, Elokuvauutiset 7 April 2014. Accessed on 27 April 2014.
  2. Pirinen, Aija: Kari Grandi muutti Savoon, Kuopion Kaupunkilehti 6 August 2011, p. 4. Accessed on 27 April 2014.