Keith Ferrazzi | |
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Born | |
Nationality | American |
Alma mater | Yale University Harvard Business School |
Occupations |
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Notable work | Never Eat Alone Who's Got Your Back? |
Title | Ferrazzi Greenlight (Founder & CEO) |
Website | keithferrazzi |
Keith Ferrazzi is an American author and entrepreneur. [1] He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles, California-based research and consulting firm. [2] He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back? [3] [4] Keith Ferrazzi first created the term co-elevation [5] in 2017, as he was writing the book, Leading Without Authority: How Co-Elevation Is Redefining Collaboration and Transforming Our Teams, [6] with the publisher Penguin Random House.
Ferrazzi was born and grew up in Pennsylvania. [7] He attended Yale University, where he founded the Sigma Chi chapter there, and Harvard Business School. [8]
After graduating from Harvard, he joined management consulting firm Deloitte as an entry level analyst, and rose to become the company's chief marketing officer (CMO). [9] At age 32, he was hired by Starwood as CMO, reportedly the youngest CMO in the Fortune 500 at the time. [9] In 2000, he left to found YaYa Media, an entertainment and marketing company, which he sold to investment company American Vantage in 2003. [9] [8]
Ferrazzi left YaYa Media to found Ferrazzi Greenlight, a Los Angeles-based strategic consulting firm, and its associated Greenlight Research Institute. The company and institute focus on the importance of positive relationships to business success. [10]
Ferrazzi has written two networking books that were New York Times bestsellers.
His first book, Never Eat Alone, was based on his networking experiences, and was published in 2005. [2] [11]
His second book, Who's Got Your Back?, followed up and expanded on the themes from his first book, and was published in 2009. [4]
In 2020, he wrote a new book, Leading Without Authority. Keith Ferrazzi discusses how "co-elevation" will transform peers into joint task teammates. [12]
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