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Kenyon & Eckhardt [1] [2] was an independent advertising agency that was acquired by Lorimar in 1983, [3] which then acquired Bozell Jacobs in 1985 and merged them. [4] [5] Lorimar's merged ad agency property was initially named Bozell, Jacobs, Kenyon & Eckhart. In 1992 the consolidated agency was renamed Bozell Worldwide. [6]
The company [7] [8] was founded in 1929 [9] by Otis Kenyon and Henry Eckhardt. [10] Kenyon had offices in several cities. [1] [11] From 1968 to 1986, the company was headed by noted advertisement executive Leo-Arthur Kelmenson, who conceived an advertisement campaign that turned around the fortunes of Chrysler Corporation and helped make Chrysler chief executive Lee Iacocca a household name. [12]
Lido Anthony "Lee" Iacocca was an American automobile executive best known for the development of the Ford Mustang, Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler Corporation as its CEO during the 1980s. He was president of Chrysler from 1978 to 1991 and chairman and CEO from 1979 until his retirement at the end of 1992. He was one of the few executives to preside over the operations of two of the United States' Big Three automakers.
Lorimar Productions, Inc., later known as Lorimar Television and Lorimar Distribution, was an American production company that was later a subsidiary of Warner Bros., active from 1969 until 1993, when it was folded into Warner Bros. Television. It was founded by Irwin Molasky, Merv Adelson, and Lee Rich. The company's name was a portmanteau of Adelson's then wife, Lori and Palomar Airport.
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
Dentsu Inc. is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues.
Corinthian leather is a marketing term coined by the advertising agency Bozell in 1974 to describe the leather upholstery used in certain luxury vehicles of the Chrysler automobile company. The car advertisements conceptually developed the term Corinthian leather to suggest a premium product of foreign origin that is "something rich in quality, rare, and luxurious", which actually was a national product made by the Radel Leather Manufacturing Company in Newark, New Jersey.
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.
D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries.
Bozell is an American full-service public relations and advertising agency in Omaha, Nebraska.
Dancer Fitzgerald Sample was a Madison Avenue advertising agency during the 20th century. It was founded in Chicago in 1923, and was acquired and merged into the Saatchi & Saatchi network in the 1980s.
Charles David Peebler, Jr. was an American advertising executive who spent over 30 years at the helm of agency Bozell & Jacobs, where he grew yearly billings from $20 million in 1965 when he was named president, to $4.3 billion in 1997, when the firm was acquired by True North Communications. Creative campaigns under his leadership included slogan-based promotions such as the "Got Milk?" milk mustache advertising campaign and "Pork. The Other White Meat".
"Pork. The Other White Meat." was an advertising slogan developed by advertising agency Bozell, Jacobs, Kenyon & Eckhardt in 1987 for the National Pork Board. The campaign was paid for using a checkoff fee (tax) collected from the initial sale of all pigs and pork products, including imports. Medical researchers and the United States Department of Agriculture classify it as red meat.
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.
Leo Brent Bozell was an American advertising executive who co-founded the advertising agency now known as Bozell.
William Storm Halstead was an American inventor.
John W. Leslie, Jr., commonly known as Jack Leslie, is an American public relations executive, political consultant and international development activist. He is former chairman of Weber Shandwick, a global public relations firm, a role from which he retired in March 2022. President George W. Bush appointed him to the board of the U.S. African Development Foundation in 2003. In 2009, President Barack Obama appointed him chairman.
Leo-Arthur Kelmenson was an American advertising executive. He was chief executive of Kenyon & Eckhardt and the Bozell Group. A confidant and close associate of Lee Iacocca, he was known for contributing the turnaround of Chrysler Corporation by creating the ad campaign that helped to revive the ailing company and reshape its image.
will be consolidated into one, called Bozell Worldwide.
Kenyon & Eckhardt in Mexico City
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