 | |
| Industry | Advertising, Public relations |
|---|---|
| Founded | 1921 as Bozell & Jacobs, Inc. [1] |
| Founders | Leo B. Bozell [1] Morris Jacobs [1] |
| Headquarters | Omaha, Nebraska, U.S. |
Bozell [2] [3] is an American full-service public relations and advertising agency in Omaha, Nebraska. [4]
Bozell traces its roots to the company founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc. [1] In 1985, the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon & Eckhardt to form Bozell, Jacobs, Kenyon & Eckhardt. [5] In 1992 the firm shortened its name to Bozell Worldwide. [6] From 1986 to 1993, the company was headed by noted advertisement executive Leo-Arthur Kelmenson, who contributed significantly to the turnaround of Chrysler Corporation. [7] [8] [9]
Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as:
In 1997, Bozell was acquired by True North, holding company for FCB. [12] The New York Times described the combination as the sixth largest advertising company. [13]
In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the Interpublic Group of Companies. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company, renamed using the historic Bozell & Jacobs name, and continued as an independent shop again; other units of the conglomerate continue as Bozell. [14]
In 2013, Bozell proclaimed on their website Women’s Business Enterprise National Council (WBENC) certification for being 50+% woman-owned. [15]
Lorimar Productions, Inc., later known as Lorimar Television and Lorimar Distribution, was an American production company that was later a subsidiary of Warner Bros., active from 1969 until 1993, when it was folded into Warner Bros. Television. It was founded by Irwin Molasky, Merv Adelson, and Lee Rich. The company's name was a portmanteau of the name of Adelson's then wife, Lori, and Palomar Airport.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett.
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Corinthian leather is a marketing term coined by the advertising agency Bozell in 1974 to describe the leather upholstery used in certain luxury vehicles of the Chrysler automobile company. The car advertisements conceptually developed the term Corinthian leather to suggest a premium product of foreign origin denoting "something rich in quality, rare, and luxurious". The upholstery was in fact a domestic product made by the Radel Leather Manufacturing Company in Newark, New Jersey.
TM Advertising was an independent brand creative agency in Dallas, Texas. It closed down in 2019 after 85 years in business.
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Charles David Peebler, Jr. was an American advertising executive who spent over 30 years at the helm of agency Bozell & Jacobs, where he grew yearly billings from $20 million in 1965 when he was named president, to $4.3 billion in 1997, when the firm was acquired by True North Communications. Creative campaigns under his leadership included slogan-based promotions such as the "Got Milk?" milk mustache advertising campaign and "Pork. The Other White Meat".
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Leo Brent Bozell was an American advertising executive who co-founded the advertising agency now known as Bozell.
Kevin Allen, is an American bestselling author, business growth consultant and speaker. He has written two books, The Hidden Agenda: A Proven Way to Win Business and Create a Following, which was a Wall Street Journal bestseller, and The Case of the Missing Cutlery: A Leadership Course for the Rising Star.
William Storm Halstead was an American inventor.
John W. Leslie, Jr., commonly known as Jack Leslie, is an American public relations executive, political consultant and international development activist. He is former chairman of Weber Shandwick, a global public relations firm, a role from which he retired in March 2022. President George W. Bush appointed him to the board of the U.S. African Development Foundation in 2003. In 2009, President Barack Obama appointed him chairman.
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Kenyon & Eckhardt was an independent advertising agency that was acquired by Lorimar in 1983, which then acquired Bozell Jacobs in 1985 and merged them. Lorimar's merged ad agency property was initially named Bozell, Jacobs, Kenyon & Eckhart. In 1992 the consolidated agency was renamed Bozell Worldwide.
Leo-Arthur Kelmenson was an American advertising executive. He was chief executive of Kenyon & Eckhardt and the Bozell Group. A confidant and close associate of Lee Iacocca, he was known for contributing the turnaround of Chrysler Corporation by creating the ad campaign that helped to revive the ailing company and reshape its image.
will be consolidated into one, called Bozell Worldwide.
True North Communications Inc., the world's seventh-largest agency holding company, said yesterday it had agreed to buy the 14th-largest, Bozell, Jacobs, Kenyon & Eckhardt
