 | |
| Industry | Advertising, Public relations |
|---|---|
| Founded | 1921 as Bozell & Jacobs, Inc. [1] |
| Founders | Leo B. Bozell [1] Morris Jacobs [1] |
| Headquarters | Omaha, Nebraska, U.S. |
Bozell [2] [3] is an American full-service public relations and advertising agency in Omaha, Nebraska. [4]
Bozell traces its roots to the company founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc. [1] In 1985, the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon & Eckhardt to form Bozell, Jacobs, Kenyon & Eckhardt. [5] In 1992 the firm shortened its name to Bozell Worldwide. [6] From 1986 to 1993, the company was headed by noted advertisement executive Leo-Arthur Kelmenson, who contributed significantly to the turnaround of Chrysler Corporation. [7] [8] [9]
Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as:
In 1997, Bozell was acquired by True North, holding company for FCB. [12] The New York Times described the combination as the sixth largest advertising company. [13]
In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the Interpublic Group of Companies. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company, renamed using the historic Bozell & Jacobs name, and continued as an independent shop again; other units of the conglomerate continue as Bozell. [14]
In 2013, Bozell proclaimed on their website Women’s Business Enterprise National Council (WBENC) certification for being 50+% woman-owned. [15]
Lorimar Productions, Inc., later known as Lorimar Television and Lorimar Distribution, was an American production company that was later a subsidiary of Warner Bros., active from 1969 until 1993, when it was folded into Warner Bros. Television. It was founded by Irwin Molasky, Merv Adelson, and Lee Rich. The company's name was a portmanteau of Adelson's then wife, Lori and Palomar Airport.
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Corinthian leather is a term coined by the advertising agency Bozell in 1974 to describe the leather upholstery used in certain Chrysler luxury vehicles. Although merely a marketing concept, it suggested a premium product, "something rich in quality, rare, and luxurious". In reality, it was the same leather used in most Chryslers, produced by the Radel Leather Manufacturing Company in Newark, New Jersey.
TM Advertising was an independent brand creative agency in Dallas, Texas. It closed down in 2019 after 85 years in business.
MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.
Charles David Peebler, Jr. was an American advertising executive who spent over 30 years at the helm of agency Bozell & Jacobs, where he grew yearly billings from $20 million in 1965 when he was named president, to $4.3 billion in 1997, when the firm was acquired by True North Communications. Creative campaigns under his leadership included slogan-based promotions such as the "Got Milk?" milk mustache advertising campaign and "Pork. The Other White Meat".
Universal McCann (UM) is a global media and advertising agency. UM is a member of Interpublic Group, operating under the IPG Mediabrands branch. Some of its regional offices are known as Universal Media rather than Universal McCann but are still generally all known as UM.
MullenLowe Lintas Group, formerly Lintas, is an Indian advertising marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the multinational MullenLowe Group.
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.
Leo Brent Bozell was an American advertising executive who co-founded the advertising agency now known as Bozell.
Kevin Allen, is an American bestselling author, business growth consultant and speaker. He has written two books, The Hidden Agenda: A Proven Way to Win Business and Create a Following, which was a Wall Street Journal bestseller, and The Case of the Missing Cutlery: A Leadership Course for the Rising Star.
The proposed merger of Publicis and Omnicom was a proposed advertising industry merger between Publicis and Omnicom, announced on July 28, 2013. The resulting company would have been called Publicis Omnicom Group, and would have been the world's biggest advertising group with market capitalisation of $35.1 billion, pro-forma revenue of $22.7 billion, and more than 130,000 employees across the world. After the merger, Publicis Omnicom and WPP would have been the largest advertising groups in the world., followed at a distance by Dentsu and Interpublic Group of Companies. The Publicis and Omnicom chief executives heralded the proposed operation as a "merger of equals" saying that Publicis and Omnicom shareholders will each hold about 50 percent of the new group's equity. The group would have had head offices in Paris and New York.
John W. Leslie, Jr., commonly known as Jack Leslie, is an American public relations executive, political consultant and international development activist. He is former chairman of Weber Shandwick, a global public relations firm, a role from which he retired in March 2022. President George W. Bush appointed him to the board of the U.S. African Development Foundation in 2003. In 2009, President Barack Obama appointed him chairman.
MullenLowe Group is a global integrated marketing communications network headquartered in London. It is a part of the Interpublic Group of Companies (IPG), and consists of four divisions: MullenLowe, MullenLowe Comms, Mediahub, and MullenLowe Profero.
Initiative is a global media planning and buying agency that is part of IPG Mediabrands, the media buying arm of multinational holding company Interpublic Group of Companies. Initiative's roots date back to 1970.
Kenyon & Eckhardt was an independent advertising agency that was acquired by Lorimar in 1983, which acquired Bozell Jacobs in 1985 and merged them. Lorimar's merged ad agency property was initially named Bozell, Jacobs, Kenyon & Eckhart. In 1992 the consolidated agency was renamed Bozell Worldwide.
Leo-Arthur Kelmenson was an American advertising executive. He was chief executive of Kenyon & Eckhardt and the Bozell Group. A confidant and close associate of Lee Iacocca, he was known for contributing the turnaround of Chrysler Corporation by creating the ad campaign that helped to revive the ailing company and reshape its image.
will be consolidated into one, called Bozell Worldwide.
True North Communications Inc., the world's seventh-largest agency holding company, said yesterday it had agreed to buy the 14th-largest, Bozell, Jacobs, Kenyon & Eckhardt
