The Interpublic Group of Companies

Last updated

The Interpublic Group of Companies, Inc.
Company type Public
Industry Advertising agency
Predecessor McCann-Erickson, Inc.
Founded1930;94 years ago (1930) (as McCann Erickson)
1961 (1961) (as Interpublic Group)
Headquarters909 Third Avenue
New York City, New York 10022
United States
Key people
Philippe Krakowsky (CEO) [1]
RevenueDecrease2.svgUS$10.9 billion [2]  (2023)
Increase2.svgUS$1.48 billion [2]  (2023)
Increase2.svgUS$1.12 billion [2]  (2023)
Total assets Increase2.svgUS$19.3 billion [2]  (2023)
Total equity Increase2.svgUS$4.00 billion [2]  (2023)
Number of employees
57,400 [2]  (2023)
Website interpublic.com

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3] It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. [4] Phillippe Krakowsky became the company's CEO on January 1, 2021. [1]

Contents

History

On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. [5] At the time, it was the largest agency in the ad industry. [6]

In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk, and Communications Affiliates. [6] In January 1961, McCann was renamed Interpublic Group (IPG) and created the first marketing services management holding company with McCann-Erickson as a subsidiary. [7]

In late 1973, as clients began focusing more on international strategies, McCann-Erickson combined its domestic and international branches into a single worldwide agency under IPG. [6] In 1997, the McCann-Erickson World Group was formed with several of IPG's different units. [8]

In December 2000, Deutsch Inc, reported by the New York Times at the time to be the largest and last big independent agency, was acquired by IPG to be an autonomous unit. [9] In 2001, IPG acquired True North Communications, the holding company for Foote Cone & Belding. [10] [11]

In 2003, IPG agreed to pay $115 million to settle class action lawsuits brought by its shareholders. The shareholders had sued Interpublic after accounting irregularities led to restatements of financial results, causing the company's stock to fall. [12]

In March 2004, IPG renamed its McCann-Erickson World Group as McCann Worldgroup. [13]

On September 15, 2005, IPG announced plans to restate earnings for fiscal 2000 through 2004, due to problems in accounting for revenue, acquisitions and lease expenses. [14] On March 22, 2006, IPG posted a loss for the fourth quarter and restated results for the first three quarters of 2005, which reduced revenue by $14.1 million. It also announced its controller and chief accounting officer was leaving the company. [15]

IPG disposed of 51 businesses in 2005 and 2006, primarily outside the U.S.; the company said it exited 23 "loss-making international affiliates" in 2006. [16] In April 2007, IPG announced it had agreed to buy Reprise Media, a search engine marketing firm. [17] In July of that same year, FCB-Ulka Advertising Private Limited, a subsidiary of IPG, was renamed DRAFTFCB+Ulka Advertising Pvt. Ltd. [18]

In July 2008, IPG formed a media buying and planning unit called Mediabrands (later IPG Mediabrands). [19] In March 2014, IPG draftfcb was renamed as IPG's international network FCB. [20] In January 2016, the merger of IPG groups Mullen in the US and Lowe and Partners worldwide was renamed as MullenLowe Group. [21] In July 2018, IPG announced they were buying database marketing company Acxiom's Marketing Solutions business for $USD2.3 billion. [22]

In October 2020, the company announced that Phillippe Krakowsky would be succeeding Michael I. Roth as the company's CEO on January 1, 2021. [23] On January 1, 2021, Krakowsky became the company's new CEO. [1]

IPG handles the accounts of many major oil companies. [24] Asked by Reuters in 2020 to disclose their client list, IPG refused to do so. [24]

Companies

IPG consists of dozens of businesses organized into six groups. There are three global networks: Foote, Cone & Belding (FCB); McCann Worldgroup; and MullenLowe; a media services company, IPG Mediabrands; a marketing services group, Marketing Specialists; and several independent domestic digital agencies. [25]

FCB

FCB is one of IPG's three global networks. Its companies include the following:

IPG Mediabrands

The IPG Mediabrands group is IPG's data management and media buying arm. Its companies include the following:

Marketing Specialists

IPG's Marketing Specialists group offers marketing services across a range of disciplines. Its companies include the following:

McCann Worldgroup

McCann Worldgroup logo McCann Worldgroup logo.png
McCann Worldgroup logo

Formed in 1997, McCann Worldgroup is IPG's global marketing services organization, reportedly with over 24,000 employees in over 100 companies as of November 2017. [50] Its companies include the following:

MullenLowe Group

MullenLowe Group is one of IPG's three communications networks, formed in 2015 by the merger of IPG's U.S. agency Mullen with IPG's global creative network Lowe and Partners. [63] It consists of the following components:

Independents

IPG also has several independent marketing agencies.

Related Research Articles

<span class="mw-page-title-main">FCB (advertising agency)</span> Global advertising agency network

Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.

<span class="mw-page-title-main">Hill Holliday</span> Marketing and communications agency

Hill Holliday (HH) is a marketing and communications agency based in Boston, Massachusetts with offices in New York City and Greenville, South Carolina. It is the 17th largest advertising agency in the U.S.

<span class="mw-page-title-main">MullenLowe U.S.</span> Boston-based advertising and marketing communications agency

MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.

Weber Shandwick is a marketing communications firm formed in 2001 by merging the Weber Group, Shandwick International and BSMG. The company is part of global agency network Interpublic Group (IPG), as part of the parent company's IPG DXTRA operating division.

Campbell Ewald is an advertising and marketing communications agency headquartered in Detroit, Michigan, with offices in Los Angeles and New York. Campbell Ewald is part of advertising company Interpublic Group of Companies (IPG).

Mithun was an advertising and marketing firm, founded in 1933 by Ralph Campbell and Ray Mithun. It was part of Interpublic Group of Communication Companies. The core business was consumer advertising through radio, TV, print, digital, mobile and out-of-home. The company was based in Minneapolis, Minnesota. On January 27, 2016, Mithun ended its 83-year history through a restructuring that consolidated Mithun, Compass Point Media and McCann Worldgroup’s Minneapolis-based General Mills account team into newly formed McCann Minneapolis.

Deutsch NY, formerly Deutsch Inc. is an American ad agency headquartered in New York City. The agency was founded by David Deutsch in 1969 as David Deutsch Associates, Inc. In 1989, the company name changed to Deutsch Inc. when Deutsch's son, Donny Deutsch, took over the agency.

MullenLowe Profero is a digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include customer experience, digital marketing, creative, media, technology, user experience (UX) and strategy. It is part of the MullenLowe Group global network, which is owned by global agency network Interpublic Group (IPG).

<span class="mw-page-title-main">Larry Weber</span> American entrepreneur

Larry Weber is an American entrepreneur and the founder, chairman & CEO of Racepoint Global, a communications agency headquartered in Boston, MA. He has served as CEO of both mid-and large-scale companies, and has founded several other public relations and interactive marketing agencies including The Weber Group, ThunderHouse and W2. His clients have included AT&T, Boston Scientific, Coca-Cola, Deere, General Electric, General Motors, IBM, Kaiser Permanente, Lotus, Microsoft, Panasonic, SAP, and Verizon Wireless.

MRM is a global direct and digital marketing agency. MRM stands for McCann Relationship Marketing. It is part of McCann Worldgroup within The Interpublic Group of Companies (IPG), one of the Big Four marketing firms.

<span class="mw-page-title-main">Universal McCann</span>

Universal McCann (UM) is an international media and advertising agency. UM is a member of Interpublic Group, operating under the IPG Mediabrands branch. Some of its regional offices are known as Universal Media rather than Universal McCann but are still generally all known as UM.

MullenLowe Lintas Group Indian marketing communications company

MullenLowe Lintas Group, formerly Lintas, is an Indian advertising marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the multinational MullenLowe Group.

McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.

The Martin Agency is one of the top American creative advertising agencies. A holding of the Interpublic Group of Companies, Martin is long-known for helping brands "impact culture" in the United States and internationally. The company's chief executive officer is Danny Robinson and its chief creative officer is Jerry Hoak.

<span class="mw-page-title-main">Kevin Allen (author)</span> American writer

Kevin Allen, is an American bestselling author, business growth consultant and speaker. He has written two books, The Hidden Agenda: A Proven Way to Win Business and Create a Following, which was a Wall Street Journal bestseller, and The Case of the Missing Cutlery: A Leadership Course for the Rising Star.

Marcio Moreira was a multi-cultural marketing executive who played an influential role in the globalization of advertising. In a 44-year career at McCann Erickson Worldwide, Moreira headed the agency's InterNational Team—referred to by The New York Times as a "daring experiment in the nascent science of worldwide marketing"—customizing global campaigns to address cultural nuances on a country-by-country basis. Moreira has been credited with accelerating the cross-border, or trans-nationalization, of brands.

Carter Murray is an investor and public speaker and formerly chief executive officer of FCB, one of the world’s largest global advertising agency networks. On March 6, 2013, holding company parent Interpublic Group (IPG) announced that Murray would become CEO of Draftfcb. Murray officially joined the agency in his new role on Sept. 9, 2013. Based in New York, he oversees the agency’s 120 offices in 80 countries. Previously, Murray served as president and CEO of Young & Rubicam’s (Y&R) North American operations. He also served as a member of the Global Y&R Executive Committee.

<span class="mw-page-title-main">MullenLowe Global</span> Marketing communications company

MullenLowe Global, formerly MullenLowe Group, is a marketing communications company headquartered in London. It is a part of the Interpublic Group of Companies (IPG).

<span class="mw-page-title-main">Initiative (agency)</span> American media planning and buying agency

Initiative is an American media planning and buying agency that is part of IPG Mediabrands, the media buying arm of multinational holding company Interpublic Group of Companies. Initiative's roots date back to 1970.

Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency. It is part of the IPG Mediabrands advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG). Launched in 2005 as part of MullenLowe Group's predecessor Mullen, Mediahub has offices in 15 cities worldwide as of 2021.

References

  1. 1 2 3 "IPG CEO Philippe Krakowsky on Disruption, Data and Privacy". AdWeek. January 27, 2021. Retrieved January 27, 2021.(subscription required)
  2. 1 2 3 4 5 6 "2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. February 20, 2024. Retrieved May 22, 2024.
  3. ↑ "Agency Family Trees 2013: Interpublic Group -- IPG" . Retrieved August 16, 2013.
  4. ↑ The New York Times (March 31, 2002). "Advertising's Big Four: It's Their World Now". The New York Times.
  5. ↑ "Did You Notice That McCann Quietly Dropped 'Erickson' From Its Name?". Business Insider. October 23, 2012. Retrieved January 15, 2019.
  6. 1 2 3 "McCann Erickson Worldwide". adage.com. September 15, 2003. Retrieved January 15, 2019.
  7. ↑ "Interpublic Group of Cos.: 2007 Year in Review". adage.com. May 5, 2008. Retrieved January 15, 2019.
  8. ↑ "A sweeping reorganization at McCann-Erickson seeks to highlight marketing services". The New York Times . September 22, 1997. Retrieved January 18, 2019.
  9. ↑ "A long courtship ends as Deutsch, the last of the big independents, says yes to Interpublic". The New York Times . December 1, 2000. Retrieved January 18, 2019.
  10. ↑ "Interpublic to Acquire True North". adage.com. March 19, 2001. Retrieved January 4, 2019.
  11. ↑ "Interpublic Group of Cos". adage.com. September 15, 2003. Retrieved January 15, 2019.
  12. ↑ "Company news: Interpublic agrees to settle shareholder lawsuits". The New York Times . December 6, 2003. Retrieved January 16, 2019.
  13. ↑ "Interpublic's McCann WorldGroup unveils new identity". campaignlive.com. March 12, 2004. Retrieved January 18, 2019.(subscription required)
  14. ↑ "Interpublic Group Retraces Its Accounting Missteps". The New York Times . September 16, 2005. Retrieved January 15, 2019.
  15. ↑ "More Setbacks at Interpublic". The New York Times . March 23, 2006. Retrieved January 15, 2019.
  16. ↑ Johnson, Bradley (April 26, 2007). "No. 3 Interpublic Group of Cos". Adage. Retrieved November 24, 2015.
  17. ↑ "Interpublic Acquires Best-in-Class Search Marketing Agency".
  18. ↑ "Company Overview of DRAFTFCB+Ulka Advertising Pvt. Ltd". Bloomberg Businessweek. Archived from the original on May 28, 2011. Retrieved December 5, 2013.
  19. ↑ "IPG Forms Mediabrands; UM's Brien Named CEO; Omnicom, Clear Channel Join". gigaom.com. July 9, 2008. Retrieved January 18, 2019.
  20. ↑ "DraftFCB Officially Changes Name to FCB". adage.com. March 10, 2014. Retrieved January 18, 2019.
  21. ↑ "MullenLowe Group launches new global identity; Lowe Profero rebrands to MullenLowe Profero". campaignbrief.com. January 25, 2016. Retrieved January 18, 2019.
  22. ↑ "IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom". adweek.com. July 2, 2018. Retrieved August 29, 2018.
  23. ↑ "IPG Names Philippe Krakowsky as CEO". Wall Street Journal. October 21, 2020. Retrieved January 27, 2021.
  24. 1 2 Dang, Andrew R. C. Marshall, Valerie Volcovici, Sheila (2020). "Climate change turns up the heat on ad industry". Reuters. Retrieved July 12, 2021.{{cite news}}: CS1 maint: multiple names: authors list (link)
  25. ↑ "10-K (Interpublic Group of Companies, Inc) (February 25, 2019)". investors.interpublic.com. February 25, 2019. Retrieved February 28, 2019.
  26. ↑ "IPG brings ICC agencies into FCB Health". pharmalive.com. March 5, 2015. Retrieved January 15, 2019.
  27. ↑ "NYSE-listed company snaps up Cape Town digital agency HelloComputer". ventureburn.com. April 5, 2012. Retrieved January 15, 2019.
  28. ↑ "Zipatoni's giant tomato comes down as agency rebrands". bizjournals.com. September 24, 2014. Retrieved January 15, 2019.
  29. ↑ "IPG Mediabrands' Ad-Tech Unit Ensemble takes out Agency of the Year at Effie Awards Malaysia 2018 for third year running". campaignbriefasia.com. December 28, 2018. Retrieved January 17, 2019.
  30. ↑ "IPG launches Healix to service healthcare clients". mandmglobal.com. October 7, 2016. Retrieved January 17, 2019.
  31. ↑ "IPG Mediabrands Launches Multicultural Audience-Focused Shop". bandt.com.au. October 30, 2014. Retrieved January 17, 2019.
  32. ↑ "Company Overview of ID Media, Inc". bloomberg.com. Retrieved January 17, 2019.
  33. 1 2 "IPG Mediabrands to Fold BPN Worldwide into Initiative". adweek.com. January 6, 2017. Retrieved January 17, 2019.
  34. ↑ "IPG Media Lab Creates Inroads with Media". digiday.com. August 21, 2013. Retrieved January 17, 2019.
  35. ↑ "IPG Mediabrands Hires Former Omnicom Executive As Magna's First Global President". adweek.com. July 31, 2018. Retrieved January 17, 2019.
  36. ↑ "IPG launches Matterkind, retires Cadreon brand". adnews.com.au. May 6, 2020. Retrieved June 5, 2020.
  37. ↑ "IPG Mediabrands acquires Media Experts". marketingmag.ca. October 28, 2015. Retrieved January 17, 2019.
  38. ↑ "With focus on transparency, barter agencies get more scrutiny". digiday.com. October 3, 2016. Retrieved January 17, 2019.
  39. ↑ "Trendsetters: Brian McMahon of IPG Mediabrands' ORION Holdings Demonstrates the Advantage of Thinking Globally". internationalistmagazine.com. February 19, 2013. Retrieved January 17, 2019.
  40. ↑ "IPG Mediabrands acquires Turkish social media agency". marketing-interactive.com. September 18, 2014. Retrieved January 17, 2019.
  41. ↑ "IPG Mediabrands Melds Three Specialist Shops – Reprise, Ansible And Society – Into A Full-Service Performance Agency". adexchanger.com. May 21, 2018. Retrieved January 17, 2019.
  42. ↑ "Stickyeyes has sights set on new era after takeover". yorkshirepost.co.uk. September 8, 2016. Retrieved July 1, 2019.
  43. ↑ "Current Marketing Adds SVPs to Its San Francisco and Chicago Rosters". adweek.com. February 29, 2016. Retrieved January 15, 2019.
  44. ↑ "Interpubloi Group combines Current marketing, Creation". prweek.com. April 4, 2019. Retrieved May 14, 2019.
  45. ↑ "SharkNinja Hands US PR Duties To DeVries Global". holmesreport.com. September 23, 2018. Retrieved January 15, 2019.
  46. ↑ "Healthcare PR Firms Flourish Despite Pharma Turbulence". holmesreport.com. May 4, 2018. Retrieved January 16, 2019.
  47. ↑ "New name for Futurebrand UXUS". retaildesignworld.com. January 4, 2018. Retrieved January 16, 2019.
  48. ↑ "IPG's FutureBrand Buys Digital Agency Hugo & Cat". mediapost.com. August 6, 2015. Retrieved April 12, 2019.
  49. ↑ "Golin Calls on Agencies to Support Female Creatives in New #MeToo Push 'Have Her Back'". adweek.com. March 16, 2018. Retrieved January 15, 2019.
  50. ↑ "Pursuing Innovation While Maintaining A Vision: Harris Diamond of McCann Worldgroup". businesstoday.org. November 26, 2017. Retrieved January 17, 2019.
  51. ↑ "AFG& : advertising & marketing assignments". adbrands.net. Retrieved January 16, 2019.
  52. ↑ "Commonwealth/McCann hires Riddle as new chief creative officer". crainsdetroit.com. November 2, 2018. Retrieved January 17, 2019.
  53. ↑ "Casanova McCann (US)". adbrands.net. Retrieved January 17, 2019.
  54. ↑ "McCann launches Craft Worldwide as a global adaption + production unit with 2 offices in OZ - McCann Melbourne MD Simon Burett to lead units". campaignbrief.com. December 5, 2012. Retrieved January 17, 2019.
  55. ↑ "McCann's Fitzgerald & Co Wins Checkers And Rally's Strategic, Creative, And Digital Duties". mediapost.com. January 27, 2016. Retrieved January 17, 2019.
  56. ↑ "Fast Chat: McCann Worldgroup's Luca Lindner". adweek.com. February 28, 2013. Retrieved January 17, 2019.
  57. ↑ "McCann Health Brazil's 'Valuable Heritage" Campaign Wins at ACT Responsible Tribute at Cannes 2018". lbbonline.com. June 22, 2018. Retrieved January 17, 2019.
  58. ↑ "IPG gains majority stake in Middle East Communication Network". prweek.com. July 29, 2008. Retrieved January 17, 2019.
  59. ↑ "Momentum Worldwide creates new experience role, appoints director". thedrum.com. June 2, 2016. Retrieved January 16, 2019.
  60. ↑ "IPG's Momentum Acquires ChaseDesign, Ups Shopper Marketing Reach". mediapost.com. August 8, 2012. Retrieved January 16, 2019.
  61. ↑ "How Hollywood's Unlikely PMK-BNC Merger Has Defied the Odds". adage.com. April 30, 2014. Retrieved January 17, 2019.
  62. ↑ Inc. (The), Interpublic Group of Companies (July 7, 2021). "IPG Launches Performance Art, a Data-Led Creative/CRM Agency". GlobeNewswire News Room (Press release). Retrieved April 22, 2022.
  63. ↑ "MullenLowe Group launches new global identity; Lowe Profero rebrands to MullenLowe Profero". campaignbrief.com. May 18, 2018. Retrieved December 19, 2018.
  64. ↑ "MullenLowe to bring Mediahub to India". economictimes.indiatimes.com. May 18, 2018. Retrieved March 28, 2019.
  65. ↑ "MullenLowe pinches Salt Communications for 'intellectual strategic horsepower'". The Drum. July 13, 2017. Retrieved April 2, 2019.
  66. ↑ "Agency Brief: Chili's, Cheese and Birth Certificate Backpacks". adage.com. August 11, 2017. Retrieved March 28, 2019.
  67. ↑ "MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017". adweek.com. February 18, 2018. Retrieved March 28, 2019.
  68. ↑ "MullenLowe merges Profero and Open in UK". Campaign Live. July 7, 2020. Retrieved March 1, 2021.
  69. ↑ "IPG's MullenLowe Introduces Network Structure and Rebranding". adage.com. January 25, 2016. Retrieved May 2, 2019.
  70. ↑ "IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom". adweek.com. July 2, 2018. Retrieved January 16, 2019.
  71. ↑ "Hulu ruins TV for you in its celebrity-filled Emmys ad". adage.com. September 18, 2018. Retrieved January 16, 2019.
  72. ↑ "The Media Business: Advertising; Mergers, munch by munch: Interpublic Group agrees to buy the feisty Carmichael Lynch". The New York Times . February 3, 1998. Retrieved January 16, 2019.
  73. ↑ "Deutsch Splits New York and Los Angeles Offices Into Separate Agencies". Adweek. October 29, 2020. Retrieved June 17, 2021.
  74. ↑ "Elephant Parts With Staff in New York Following Goldman Sachs Review". adweek.it. February 27, 2019. Retrieved April 2, 2019.
  75. ↑ "Company Overview of IW Group, Inc". bloomberg.com. Retrieved January 16, 2019.
  76. ↑ "IPG Acquires Premier Salesforce Solution Provider RafterOne". globenewswire.com (Press release). October 3, 2022. Retrieved October 3, 2022.
  77. ↑ "IPG's Tierney Adds a Pair of SVP/Creative Directors". adweek.com. April 20, 2016. Retrieved January 16, 2019.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.