An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill & Knowlton, Mindshare, Ogilvy, Wavemaker, and VML. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Agency.com was an interactive marketing agency based in New York City with offices worldwide. The company was a part of Omnicom Group Inc. and had approximately 500 employees in eleven offices on three continents. Services included website design and development, interactive marketing, search marketing and rich media development.
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.
MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.
The Commercial Closet Association (CCA) was a New York City based non-profit organization, founded in 2001 to provide "training and best practices on the representation of" the lesbian, gay, bisexual and transgender (LGBT) community. It hoped to affect the $1.1 trillion annual worldwide advertising market. Its board announced its closure in 2009 after merging with the Gay & Lesbian Alliance Against Defamation (GLAAD).
Campbell Ewald is an advertising and marketing communications agency headquartered in Detroit, Michigan, with offices in Los Angeles and New York. Campbell Ewald is part of advertising company Interpublic Group of Companies (IPG).
Deutsch NY, formerly Deutsch Inc. is an American ad agency headquartered in New York City. The agency was founded by David Deutsch in 1969 as David Deutsch Associates, Inc. In 1989, the company name changed to Deutsch Inc. when Deutsch's son, Donny Deutsch, took over the agency.
Rogers & Cowan is a global marketing and public relations agency. A division of the Interpublic Group of Companies, the company is based in Los Angeles, with offices in New York, Miami, and London.
MRM is a global direct and digital marketing agency. MRM stands for McCann Relationship Marketing. It is part of McCann Worldgroup within The Interpublic Group of Companies (IPG), one of the Big Four marketing firms.
Seiter & Miller Advertising is an independently owned, full service advertising agency based in New York City. Seiter & Miller was founded over 20 years ago by defectors from some of the largest advertising agencies in the country. Seiter & Miller is a member of AMIN Worldwide , a global alliance of independently owned agencies growing through collaboration.
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.
The Martin Agency is one of the top American creative advertising agencies. A holding of the Interpublic Group of Companies, Martin is long-known for helping brands "impact culture" in the United States and internationally. The company's chief executive officer is Danny Robinson and its chief creative officer is Jerry Hoak.
SHE Media is an American digital media company. It operates the website properties BlogHer, SheKnows, STYLECASTER, and HelloFlo. It has been a brand of Penske Media Corporation since 2018.
WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug-Free Kids. It is unusual for being communicated primarily by emoji on billboards and other public media, in an attempt to get the attention of teens and tweens. American ad agency Hill Holliday created the campaign.
MullenLowe Global, formerly MullenLowe Group, is a marketing communications company headquartered in London. It is a part of the Interpublic Group of Companies (IPG).
Initiative is an American media planning and buying agency that is part of IPG Mediabrands, the media buying arm of multinational holding company Interpublic Group of Companies. Initiative's roots date back to 1970.
