Universal McCann

Last updated
UM
Company type Subsidiary
Industry Media agency, advertising agency
HeadquartersNew York, United States
Area served
96+ countries [1]
Key people
Andrea Suarez
Global CEO
Parent Interpublic Group
Website www.umww.com

Universal McCann (UM) is an international media and advertising agency. UM is a member of Interpublic Group, operating under the IPG Mediabrands branch. [2] Some of its regional offices are known as Universal Media rather than Universal McCann but are still generally all known as UM.

Contents

History

UM was established in 1999 as part of McCann Worldgroup, but its roots go back to 1902 when Alfred Erickson founded Erickson Company. [3]

Harrison King McCann’s agency, founded in 1912, evolved independently from Erickson’s. In 1930, H.K. McCann Company and Erickson Company merged to form McCann Erickson, a $15 million agency with Erickson as its chair and McCann as its president. [3] After winning the Ford Motor Company account in 1933, the agency continued to acquire agencies and accounts including Coca-Cola. [4] By 1957, McCann Erickson was the first US agency to top $100 million annually in TV and radio billings.

Marion Harper, who replaced McCann as President-CEO in 1948, went on to create Interpublic Group in 1960, as the first marketing services management holding company. [5] In 1971, Interpublic Group went public as IPG, and by 1972 was the largest agency in non-US billings. [6]

By 1993, McCann Erickson was the number one agency in the world. As the advertising industry began to integrate its services, McCann Erickson underwent a reinvention to form a consolidated agency network and launched McCann Worldgroup in 1997.

UM was originally launched in Australasia, under the direction of Murray Gardner and Rob Langtry and grew and evolved by McCann Worldgroup as a worldwide media buying arm operating with Sasa Savic as vice president of international media, [7] as a separate yet interdependent unit. When IPG formed Mediabrands in 2008 to oversee its media agencies and enable performance across multiple media platforms.

UM employs over 3,000 employees in its more than 120 offices in over 100 countries worldwide. UM's global headquarters is in New York with six other locations in North America: Dallas, Detroit, Los Angeles, Miami, San Francisco and Toronto. UM has regional offices in Asia-Pacific, Latin America, Europe, Middle East and Africa. UM has created a cluster structure which assembles countries by business similarities rather than by geographical locations. In this structure, there are three main market segments (North America, G14, and World Markets). This approach supports a consistent product across markets, centralizes teams, and reduces operational costs.

Related Research Articles

<span class="mw-page-title-main">The Interpublic Group of Companies</span> Advertising company

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.

Zentropy Partners is the defunct name for an existing global internet professional services company headquartered in Los Angeles, CA. The company was founded in 1995 with the aim of becoming the global provider of Internet services. For the next several years Zentropy gained recognition for excellence in interactive web-page design, notably developing the "Nesquik pan-European Strategy" which would serve as a model for child-oriented website design in the UK. The company expanded and established as many as 47 offices worldwide with locations in the USA, Europe, and Australia.

Paul Foley was an American business executive. He was President & CEO, Interpublic Group of Companies (IPG) and is inducted into the AAF Advertising Hall of Fame.

Weber Shandwick is a marketing communications firm formed in 2001 by merging the Weber Group, Shandwick International and BSMG. The company is part of global agency network Interpublic Group (IPG), as part of the parent company's IPG DXTRA operating division.

Mithun was an advertising and marketing firm, founded in 1933 by Ralph Campbell and Ray Mithun. It was part of Interpublic Group of Communication Companies. The core business was consumer advertising through radio, TV, print, digital, mobile and out-of-home. The company was based in Minneapolis, Minnesota. On January 27, 2016, Mithun ended its 83-year history through a restructuring that consolidated Mithun, Compass Point Media and McCann Worldgroup’s Minneapolis-based General Mills account team into newly formed McCann Minneapolis.

<span class="mw-page-title-main">Ingebrigt Steen Jensen</span> Norwegian writer

Ingebrigt Steen Jensen is a Norwegian writer, consultant, advertising man and football official.

“Where do you want to go today?” was the title of Microsoft’s second global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy. The campaign had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994.

MullenLowe Profero is a digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include customer experience, digital marketing, creative, media, technology, user experience (UX) and strategy. It is part of the MullenLowe Group global network, which is owned by global agency network Interpublic Group (IPG).

<span class="mw-page-title-main">Larry Weber</span>

Larry Weber is an American entrepreneur and the founder, chairman & CEO of Racepoint Global, a communications agency headquartered in Boston, MA. He has served as CEO of both mid-and large-scale companies, and has founded several other public relations and interactive marketing agencies including The Weber Group, ThunderHouse and W2. His clients have included AT&T, Boston Scientific, Coca-Cola, Deere, General Electric, General Motors, IBM, Kaiser Permanente, Lotus, Microsoft, Panasonic, SAP, and Verizon Wireless.

MRM is a global direct and digital marketing agency. MRM stands for McCann Relationship Marketing. It is part of McCann Worldgroup within The Interpublic Group of Companies (IPG), one of the Big Four marketing firms.

MullenLowe Lintas Group Indian marketing communications company

MullenLowe Lintas Group, formerly Lintas, is an Indian advertising marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the multinational MullenLowe Group.

Huge (digital agency) American design and marketing company

Huge is a creative growth acceleration company, founded in Dumbo, Brooklyn, in 1999.

Campaigns & Grey is a Philippine-based marketing communications company affiliated with the Grey Group. It is part of Grey's Asia-Pacific operations with offices located in Makati handling the national requirements of its major clients and coordinated services for global accounts. Its affiliates Campaigns Cebu and Campaigns Davao handle marketing communications for Visayas and Mindanao clients as well as provincial initiatives of Manila-based clients.

McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.

Marcio Moreira was a multi-cultural marketing executive who played an influential role in the globalization of advertising. In a 44-year career at McCann Erickson Worldwide, Moreira headed the agency's InterNational Team—referred to by The New York Times as a "daring experiment in the nascent science of worldwide marketing"—customizing global campaigns to address cultural nuances on a country-by-country basis. Moreira has been credited with accelerating the cross-border, or trans-nationalization, of brands.

Carter Murray is an investor and public speaker and formerly chief executive officer of FCB, one of the world’s largest global advertising agency networks. On March 6, 2013, holding company parent Interpublic Group (IPG) announced that Murray would become CEO of Draftfcb. Murray officially joined the agency in his new role on Sept. 9, 2013. Based in New York, he oversees the agency’s 120 offices in 80 countries. Previously, Murray served as president and CEO of Young & Rubicam’s (Y&R) North American operations. He also served as a member of the Global Y&R Executive Committee.

Mark C. Rosenthal is an American business executive who was the president and COO of MTV Networks from 1996 to 2004 and the CEO of Current TV from 2009 to 2011. He also served as an executive for Interpublic, Spot Runner, and, most recently, the Katz Media Group.

<span class="mw-page-title-main">MullenLowe Global</span> Marketing communications company

MullenLowe Global, formerly MullenLowe Group, is a marketing communications company headquartered in London. It is a part of the Interpublic Group of Companies (IPG).

<span class="mw-page-title-main">Initiative (agency)</span> American media planning and buying agency

Initiative is an American media planning and buying agency that is part of IPG Mediabrands, the media buying arm of multinational holding company Interpublic Group of Companies. Initiative's roots date back to 1970.

Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency. It is part of the IPG Mediabrands advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG). Launched in 2005 as part of MullenLowe Group's predecessor Mullen, Mediahub has offices in 15 cities worldwide as of 2021.

References

  1. ↑ "Offices".
  2. ↑ Elliott, Stuart (November 28, 2011). "In New Ads, Some (Drinkers) Like It Hot". New York Times. Retrieved 16 December 2011.
  3. 1 2 Jim Edwards (October 23, 2012). "Did You Notice That McCann Quietly Dropped 'Erickson' From Its Name?". Business Insider.
  4. ↑ "McCann Erickson Worldwide". Advertising Age. September 15, 2003.
  5. ↑ Alfonso A. Narvaez (October 26, 1989). "Marion Harper Jr., 73, a Leader In the Advertising Industry, Dies". The New York Times .
  6. ↑ Randy Durig (July 31, 2010). "This Week's Best U.S. Bond: Interpublic Group". Seeking Alpha.
  7. ↑ Dallas, Jo (1 May 2000). "Universal McCann's Global Media Man". Multichannel News International. Cahners. p. 8. Retrieved 16 May 2024.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.