Company type | Subsidiary of Interpublic Group |
---|---|
Founded | 1982 |
Headquarters | Stamford, CT |
Number of locations | 50 |
Website | www |
Octagon is the sports and entertainment content marketing arm of the Interpublic Group of Companies. [1]
Octagon was founded as Advantage International by former executives of the tennis marketing agency ProServ on April 1, 1983. Advantage was headquartered in Washington, D.C. It has been owned by Interpublic since 1997 and has operated under the Octagon brand name since 1999.
In 1970, Donald Dell, Frank Craighill, Lee Fentress, and Ray Benton founded the Washington, D.C., law firm Dell, Craighill, Fentress & Benton. [2]
Craighill became Managing Director in the 1990s. [3] In 1997, Interpublic Group completed the merger of Advantage and other agencies to form Octagon, overseeing athletes from Steffi Graf of WTA to Moses Malone of the NBA. [4]
Octagon and the Badminton World Federation developed a rule that women badminton players must wear dresses or skirts "to ensure attractive presentation." It was included in the official rulebook in 2011, but was dropped before it was supposed to go into effect in 2012. [5] [6]
On April 5, 2021, John Shea was named CEO of Octagon Sports & Entertainment Network (OSEN).
Phil de Picciotto serves as President of Octagon, overseeing its Talent + Properties business.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Donald L. Dell is an American sports attorney, writer, commentator, and former tennis player. Dell was the first sports agent in professional tennis, and represented Arthur Ashe, Stan Smith, Jimmy Connors, and Ivan Lendl during the golden age of pro tennis. He was also the founder of Professional Services (ProServ), one of the nation's first sports marketing firms established in 1970.
The Badminton World Federation (BWF) is the international governing body for the sport of badminton recognised by the International Olympic Committee (IOC). It was founded in 1934 as the International Badminton Federation (IBF) with nine member nations. In 1981 the IBF merged with the World Badminton Federation, and on 24 September 2006, at the Extraordinary General Meeting in Madrid, the name of the organization was changed to Badminton World Federation (BWF).
Professional Services Inc., (ProServ) was one of the first sports management firms. Initially focused on tennis, the company would grow to become among the world's largest sports marketing, athlete management, event production, and TV companies.
Weber Shandwick is a marketing communications firm formed in 2001 by merging the Weber Group, Shandwick International and BSMG. The company is part of global agency network Interpublic Group (IPG), as part of the parent company's IPG DXTRA operating division.
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David B. Falk is an American sports agent who primarily works with basketball players in the National Basketball Association (NBA). He began his career representing professional tennis players for Donald Dell's ProServ and is best known for representing sports icon Michael Jordan for the entirety of Jordan's career. Besides Jordan, Falk has represented more than 100 other NBA players, and is generally considered to be the most influential player agent the NBA has seen. During the peak years of Falk's career in the 1990s, he was often considered the second-most powerful person in the NBA behind Commissioner David Stern, and in 2000 he had at least one client on all but two NBA teams. He was listed among the "100 Most Powerful People in Sports" for 12 straight years from 1990 to 2001 by The Sporting News, and was also named one of the Top 50 Marketers in the United States by Advertising Age in 1995.
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Trousers are a staple of historical and modern fashion. Throughout history, the role of trousers is a constant change for women. The first appearance of trousers in recorded history is among nomadic steppe-people in Western Europe. Steppe people were a group of nomads of various different ethnic groups that lived in the Eurasian grasslands. Archaeological evidence suggests that men and women alike wore trousers in that cultural context. However, for much of modern history, the use of trousers has been restricted to men. This norm was enforced in many regions due to social customs and laws. There are, however, many historical cases of women wearing trousers in defiance of these norms such as the 1850s women rights movement, comfort, freedom of movement, fashion, disguise, attempts to evade the gender pay gap, and attempts to establish an empowered public identity for women. Especially in the 20th and 21st centuries, the customs and laws restricting this manner of dress have relaxed dramatically, reflecting a growing acceptance and normalisation of the practice.
The District of Columbia has a mayor–council government that operates under Article One of the United States Constitution and the District of Columbia Home Rule Act. The Home Rule Act devolves certain powers of the United States Congress to the local government, which consists of a mayor and a 13-member council. However, Congress retains the right to review and overturn laws created by the council and intervene in local affairs.
Larry Weber is an American entrepreneur and the founder, chairman & CEO of Racepoint Global, a communications agency headquartered in Boston, MA. He has served as CEO of both mid-and large-scale companies, and has founded several other public relations and interactive marketing agencies including The Weber Group, ThunderHouse and W2. His clients have included AT&T, Boston Scientific, Coca-Cola, Deere, General Electric, General Motors, IBM, Kaiser Permanente, Lotus, Microsoft, Panasonic, SAP, and Verizon Wireless.
Frank Craighill was one of the founding partners of the sports marketing firm ProServ. ProServ was created in 1970 in Washington, D.C. by attorney and former professional tennis player and U.S. Davis Cup captain Donald Dell and Craighill. Their first clients were Dell’s Davis Cup teammates Arthur Ashe and Stan Smith. At its peak, ProServ represented more than 200 professional athletes and coaches, including Michael Jordan, Patrick Ewing, Stan Smith, Arthur Ashe, and Jimmy Connors. The company also managed and promoted professional sporting events and created ProServ Television to handle sports television production and rights representation.
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