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Arthur Robert Ashe Jr. was an American professional tennis player. He won three Grand Slam titles in singles and two in doubles. Ashe was the first black player selected to the United States Davis Cup team, and the only black man ever to win the singles titles at Wimbledon, the US Open, and the Australian Open. He retired in 1980.
Horst Dassler was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations. Horst himself was known as the father of sports sponsorship as a result of his separate business of managing rights for the world governing bodies of football and the Olympics.
A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of the firm's marketing and sales functions as well as the day-to-day operations of the business. Frequently, the general manager is responsible for effective planning, delegating, coordinating, staffing, organizing, and decision making to attain desirable profit making results for an organization.
A sports agent is a legal representative for professional sports figures such as athletes and coaches. They procure and negotiate employment and endorsement contracts for the athlete or coach whom they represent. In addition to contract negotiations, sports agents may also help their clients with financial planning, legal issues, and marketing. They may work closely with financial advisors, lawyers, and marketing professionals on behalf of their clients.
IMG, originally known as the International Management Group, is a global sports, fashion, events and media company headquartered in New York City. The company manages athletes and fashion celebrities; owns, operates and commercially represents live events; and is an independent producer and distributor of sports and entertainment media. It has been owned by Endeavor since 2013.
Tennis Channel is an American sports-oriented digital cable and satellite television network owned by the Sinclair Television Group subsidiary of the Sinclair Broadcast Group. It is devoted to events and other programming related to the game of tennis, along with other racquet sports such as badminton, pickleball, and racquetball. Launched on May 15, 2003, the channel is headquartered in Santa Monica, California, and produces its programming out of an HD-capable broadcast center in the Los Angeles suburb of Culver City. Ken Solomon serves as the network's Chief Executive Officer.
Donald L. Dell is an American sports attorney, writer, commentator, and former tennis player. Dell was the first sports agent in professional tennis, and represented Arthur Ashe, Stan Smith, Jimmy Connors, and Ivan Lendl during the golden age of pro tennis. He was also the founder of Professional Services (ProServ), one of the nation's first sports marketing firms established in 1970.
Jeffrey S. Moorad is an American businessman and investor. He began his career as a sports agent, before serving as General Partner and CEO of MLB's Arizona Diamondbacks, and Vice-Chairman and CEO of MLB's San Diego Padres.
David B. Falk is an American sports agent who primarily works with basketball players in the National Basketball Association (NBA). He began his career representing professional tennis players for Donald Dell's ProServ and is best known for representing sports icon Michael Jordan for the entirety of Jordan's career. Besides Jordan, Falk has represented more than 100 other NBA players, and is generally considered to be the most influential player agent the NBA has seen. During the peak years of Falk's career in the 1990s, he was often considered the second-most powerful person in the NBA behind Commissioner David Stern, and in 2000 he had at least one client on all but two NBA teams. He was listed among the "100 Most Powerful People in Sports" for 12 straight years from 1990 to 2001 by The Sporting News, and was also named one of the Top 50 Marketers in the United States by Advertising Age in 1995.
Broadband Sports was originally founded in 1998, later becoming a high-flying dotcom-era network of sports-content Web sites that raised over $60 million before shutting down in February 2001.
Sportfive is a German based international sports marketing agency with offices around the world. The agency operates in sports consulting, partnership sales, marketing and sponsorship activation. Its headquarters are located in Hamburg, Germany. Sportfive employs around 1,200 people and markets over 30 different sports disciplines, including football, American football, baseball, basketball, esports & gaming, golf, handball and motorsport. Since 2020, Sportfive has been part of US private equity firm H.I.G. Capital.
Frank Craighill was one of the founding partners of the sports marketing firm ProServ. ProServ was created in 1970 in Washington, D.C. by attorney and former professional tennis player and U.S. Davis Cup captain Donald Dell and Craighill. Their first clients were Dell’s Davis Cup teammates Arthur Ashe and Stan Smith. At its peak, ProServ represented more than 200 professional athletes and coaches, including Michael Jordan, Patrick Ewing, Stan Smith, Arthur Ashe, and Jimmy Connors. The company also managed and promoted professional sporting events and created ProServ Television to handle sports television production and rights representation.
Infront Sports & Media is a sports marketing company based in Zug, Switzerland. The company handles the media and marketing rights for international sports events and federations and also provides sports services - such as advertising, sponsorship and hospitality. It represents all seven Olympic winter sport federations, several summer sport organizations and manages media rights for the FIS World Cup Events. Infront was created in late 2002 through the integration of CWL, Prisma and KirchSportAG.
The Washington Open is an annual professional outdoor hardcourt tennis tournament played at the William H.G. FitzGerald Tennis Center in Rock Creek Park in Washington, D.C. The event is categorized as an ATP 500 event on the ATP Tour and a WTA 500 event on the WTA Tour. The tournament is owned and managed by Mark Ein in partnership with IMG.
Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does not exist. Academicians Kaser and Oelkers define sports marketing as 'using sports to market products'. It is a specific application of marketing principles and processes to sport products and to the marketing of non- sports products through association with sport.
Octagon is the sports and entertainment content marketing arm of the Interpublic Group of Companies.
Jeff Schwartz is president and founder of Excel Sports Management, an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Schwartz oversees business operations for the agency and leads strategy for Excel's basketball division. As the top-ranked NBA agent in the industry for nearly a decade, Schwartz's clients include Nikola Jokić, Russell Westbrook, Kevin Love, Brandon Ingram, Tyler Herro and Cade Cunningham among others.
Erik van Dillen is an American retired tennis player who played over 25 Grand Slam championships at Australian Open, French Open, Wimbledon and US Open. He was active from 1964 to 1982 and won 9 careers singles titles.
Richard Dell is a former professional tennis player from the United States.
Gary R. Stevenson is an American sports marketing executive. A graduate of Duke University and George Washington University, he helped start The Golf Channel, developed the business plan for the Women's National Basketball Association (WNBA), and launched Pac-12 Networks. He built a consulting firm, OnSport, that crafted the Wachovia Championship and put together the NASCAR Nationwide Series. After 10 years, he sold OnSport to Wasserman Media Group for a reported $25 million. Since 2013, he has been president and managing director of MLS Business Ventures, a division of Major League Soccer. Stevenson has also served as an independent director for Kilroy Realty Corporation, a publicly traded real estate investment trust, since 2014.