Omnicom Group

Last updated
Omnicom Group Inc.
Company type Public
Industry
Founded1986;38 years ago (1986)
Founders
Headquarters New York City, New York, United States
Area served
Worldwide
Key people
 John D. Wren [2]
(CEO and Chairman) [3]
Daryl Simm
(COO and President) [3]
Philip Angelastro
(CFO) [3]
Rochelle Tarlowe
(Treasurer) [3]
Products
RevenueIncrease2.svg US$14.69 billion (2023)
Increase2.svgUS$2.105 billion (2023)
Increase2.svgUS$1.473 billion (2023)
Total assets Increase2.svgUS$28.04 billion (2023)
Total equity Increase2.svgUS$4.225 billion (2023)
Number of employees
c. 75,900 (2023)
Subsidiaries
Website omnicomgroup.com
Footnotes /references
[4]

Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.

Contents

Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. [5] Omnicom Group was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002. [6] In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal . [7] The company employs more than 77,000 employees [8] in over 100 countries worldwide. [9] [10]

History

In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Harper Worldwide. [11] [12] [13] In 1989, Rosenshine stepped down as chairman of Omnicom to return to his role running BBDO Worldwide and Bruce Crawford (who had preceded Rosenshine as CEO of BBDO before leaving to run the Metropolitan Opera in 1985) was named chairman of Omnicom. [14] In 1997, John Wren, the number two executive at Omnicom, became the company's chief executive officer, while Crawford remained as chairman. [15]

In July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen. [16] [17]

By 2014, Omnicom was the second largest agency holding company and had revenue of over $15 billion. [18] Omnicom launched Omniwomen in April 2014 with the goal of increasing the number and influence of female leaders within the organization. Omniwomen has more than 10 branches in the US, UK, Canada, France, Germany, China and the UAE. [19] [20] [21]

In July 2017, Omnicom announced that Gracia Martore, former President and CEO of TEGNA Inc., had joined its Board as an independent director. Her appointment brings the total to 13 directors, 11 of which are independent. [22] In February 2018, Ronnie S. Hawkins was appointed to the company's board as an independent director, bringing the total to 14 members, 12 of which are independent. [23] In May 2018, Omnicom Group brought its language strategy agency, maslansky + partners, to Australia. [24]

In November 2021, Daryl Simm was promoted to president and COO. [25] [26] That next month, Florian Adamski was announced as the next CEO of Omnicom Media Group, after previously working as CEO at OMD Worldwide. [27]

In October 2023, Omnicom agreed to acquire Flywheel Digital for $835 million. [28]

Operations

Omnicom is composed of five major agency networks that oversee 1500+ agencies as parent companies. The networks are BBDO Worldwide, Diversified Agency Services (DAS), DDB Worldwide, Omnicom Media Group (OMG) and TBWA Worldwide. [29]

BBDO Worldwide, one of the companies present from the initial merger, is a creative agency which has been recognized as one of the most creative networks in the world. [30] Founded in 2000, Proximity Worldwide is BBDO's digitally focused marketing arm. In January 2016, BBDO Worldwide acquired a majority stake in Wednesday Agency Group. [31] At the 2017 Cannes Lions International Festival of Creativity, BBDO Worldwide was awarded Network of the Year for the sixth time. Clemenger BBDO Melbourne was named Agency of the Year. [32] BBDO was the top agency network featured in the 2018 WARC 100, an annual ranking of advertising and media effectiveness. [33] [34] In 2018, several of the BBDO agencies were ranked in the top 10 awarded individual agencies in the world by The Gunn Report. [35]

The DAS Group of Companies comprises more than 200 companies focused on public relations, CRM, healthcare, events, promotional marketing, vehicle testing, branding and research. [36] [37] In 2016 and 2017, Omnicom formed two separate holding groups for healthcare and PR agencies: Omnicom Health Group and Omnicom Precision Marketing Group. Later in 2016, Omnicom Health Group acquired majority stakes in Biopharm Communications and Rabin Martin. [38] In 2018, Omnicom Health Group acquired Snow Companies a patient engagement communications agency. [39] Also in 2018, Omnicom Precision Marketing Group acquired a majority stake in Credera. [40]

DDB Worldwide, one of the three initial companies, is a global advertising network. [41] [42] In November 2015, DDB Worldwide acquired Grupo ABC, the largest advertising group in Brazil. [43] In June 2016, DDB Health was launched as a combination of healthcare-focused advertising agencies, which added medical and healthcare brand services to DDB's profile. [44] [45] Some of the businesses included in the DDB Worldwide unit are Tribal Worldwide, TracyLocke, adam&eveDDB, Roberts + Langer, Spike DDB, Rodgers Townsend, ONC Worldwide, Alma and Uproar!@DDB. [42]

Omnicom Media Group is the media division of the Omnicom Group Inc. [46] In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year. [47]

TBWA is a global agency network, normally billed as 'The Disruption Company'. [48] It was purchased in 1993 and then merged with the Chiat Day firm in 1995. In the United States, some of the company's offices still retain the TBWA\Chiat\Day name. [49] Companies operating under the TBWA network include, Media Arts Lab, Digital Arts Network (DAN), The Integer Group, Lucky Generals, [50] Designory, NEBOKO, and other TBWA branded regional agencies. [49]

See also

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The proposed merger of Publicis and Omnicom was a proposed advertising industry merger between Publicis and Omnicom, announced on July 28, 2013. The resulting company would have been called Publicis Omnicom Group, and would have been the world's biggest advertising group with market capitalisation of $35.1 billion, pro-forma revenue of $22.7 billion, and more than 130,000 employees across the world. After the merger, Publicis Omnicom and WPP would have been the largest advertising groups in the world., followed at a distance by Dentsu and Interpublic Group of Companies. The Publicis and Omnicom chief executives heralded the proposed operation as a "merger of equals" saying that Publicis and Omnicom shareholders will each hold about 50 percent of the new group's equity. The group would have had head offices in Paris and New York.

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Allen G. Rosenshine is an American advertising executive who previously served as chairman and chief executive officer of Batten, Barton, Durstine & Osborn (BBDO). He was also the founding chairman (1986-1989) of the Omnicom Group, the second largest advertising agency in the world.

References

  1. ↑ "Corporate Governance | Board of Directors". Omnicom Group. Archived from the original on 2022-04-09. Retrieved 2022-05-02.
  2. ↑ "John D. Wren - Chairman & CEO at Omnicom Group". theorg.com. Archived from the original on 2 May 2022. Retrieved 2 May 2022.
  3. 1 2 3 4 "Corporate Leadership Team". Omnicom Group. Archived from the original on 2022-04-09. Retrieved 2022-05-02.
  4. ↑ "Omnicom Group Inc. 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. 7 February 2024.
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  6. ↑ Elliott, Stuart (31 March 2002). "Advertising's Big Four: It's Their World Now". The New York Times. Archived from the original on 10 June 2019. Retrieved 11 February 2016.
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  19. ↑ Jardine, Alexandra (9 March 2015). "Omnicom Starts Omniwomen in U.K., Plans to Go Global". AdAge. Archived from the original on 1 December 2017. Retrieved 20 November 2017.
  20. ↑ Mahmud, Sana (16 March 2017). "Omnicom Launches Omniwomen's UAE Chapter". The Arabian Marketer. Archived from the original on 1 December 2017. Retrieved 20 November 2017.
  21. ↑ "Omniwomen Expands to Canada with the Goal of Advancing Women in Leadership". Interbrand. 7 March 2017. Archived from the original on 1 December 2017. Retrieved 20 November 2017.
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  37. ↑ "Diversified Agency Services". www.dasglobal.com. Archived from the original on 2017-01-10. Retrieved 2017-02-27.
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  40. ↑ "Omnicom Acquires Management and Technology Consultancy Credera". Adweek. 2 Aug 2018. Archived from the original on 2 January 2019. Retrieved 1 January 2019.
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  42. 1 2 McClellan, Steve (24 June 2014). "DDB Reorganizes Its New York Operations". MediaPost. Archived from the original on 13 April 2016. Retrieved 10 February 2016.
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  45. ↑ McCaffrey, Kevin (29 June 2016). "Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health". MM&M. Archived from the original on 1 December 2017. Retrieved 20 November 2017.
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  50. ↑ "TBWA buys majority stake in Lucky Generals". 22 February 2017. Archived from the original on 3 September 2017. Retrieved 20 November 2017.
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