Publicis

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Publicis Groupe S.A.
Company type Société Anonyme
Euronext Paris:  PUB
CAC 40 component
Industry Advertising
Public relations
Founded1926;98 years ago (1926)
Founder Marcel Bleustein-Blanchet
Headquarters Paris, France
Area served
Worldwide
Key people
 Arthur Sadoun [1]
ProductsBranding & identity
Marketing
Market research
Public relations
RevenueIncrease2.svg €13.10 billion (2023) [2]
Decrease2.svg €1.74 billion (2023) [2]
Increase2.svg €1.31 billion (2023) [2]
Total assets Increase2.svg €36.72 billion (2023) [3]
Total equity Decrease2.svg €9.75 billion (2023) [3]
Number of employees
Decrease2.svg 75,588 (Half of 2020) [4]
Website Publicis Groupe
Nurun

Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest (by revenue) marketing and communications companies in the world, it is headquartered in Paris.

Contents

After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. [ when? ] It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries. [5]

It is one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom. [6] Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.

History

The company was founded by 20 year old Marcel Bleustein-Blanchet in 1926. [7]

In 2011, Publicis was named the third-largest marketing group worldwide by revenue, surpassing Interpublic. [8] By the end of 2010, the twin sectors of digital activities and high-growth emerging countries represented one-half of Publicis Groupe's total revenue.

The group had operations in over 202 cities in 105 countries, including a strategic alliance with Dentsu.

In July 2012 it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen. [9] [10]

In February 2015, Publicis acquired Sapient Corporation to form Publicis.Sapient as the world's largest digital network, which at the time included SapientNitro, Sapient Consulting, the community, DigitasLBI and RazorfishGlobal. [11]

In September 2015 The Publicis Groupe acquired the South African marketing, promotions and activations agency The Creative Counsel. The acquisition was reported as the largest agency buyout ever to happen in South Africa, with an unconfirmed valuation of between R1bn and R1.5bn. [12] [13] [14]

In December 2015, Publicis announced a new organisation with four main divisions: [15]

In addition, in January 2016, Laura Desmond became Chief Revenue Officer. [16] [17]

Since 2016, Publicis has co-organised, with Groupe Les Echos, the annual technology conference, Viva Technology. [18]

In 2017, CEO Maurice Lévy replaced Elisabeth Badinter (Bleustein-Blanchet's daughter) as chairman of the supervisory board and was succeeded as CEO by Arthur Sadoun.

On 21 January 2019, Publicis announced the deal to sell two of their Latinamerican agencies, NovaDigitas and Pixeldigital to BancroftX to form a new marketing firm under the group umbrella BancroftX. [19]

On 14 April 2019, Publicis announced a $4.4 billion deal to acquire data marketing firm Epsilon. [20]

On 4 February 2020, Publicis Groupe India announced the merging of existing agencies – Arc Worldwide, Solutions and Ecosys OOH, to create 'Publicis In-Motion'. [21] In January 2014, Publicis acquired Law & Kenneth, an Indian advertising and digital agency. [22]

On 3 May 2022 French advertising holding company Publicis Groupe acquired Profitero, an e-commerce software company that provides analytics for brands, as marketer clients are increasingly seeking services in commerce. [23]

In September 2022 Publicis Groupe brings home Vietnam's only Effie Award in 2022 with ‘Keep Stories Alive’. [24]

On 5 June 2023, Publicis Groupe announced the acquisition of Corra, an ecommerce leader recognized by Adobe as one of the top commerce firms in North America. [25] [26]

Operations

The company owns several full-service advertising groups that undertake a range of media activities: mobile and interactive online communication, television, magazines & newspapers, cinema and radio, and outdoor. The company's SAMS services include direct marketing/customer relationship management services, sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resource infrastructure, public relations, design services, interactive communications, events marketing and management, sports marketing, and production and pre-press services. [27] Its media services include media planning, media buying, and media sales. Publicis Groupe's Vivaki [28] developed a technological platform supported by Microsoft, Google, Yahoo! and AOL Platform A technologies that offer advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks.[ citation needed ]

Controversies

Qorvis, a U.S. subsidiary of Publicis, has represented the country of Saudi Arabia since the September 11 attacks and has been accused of helping to whitewash its record on human rights. [29] [30] More recently, the writer Ken Klippenstein obtained leaked documents from Qorvis, which show the PR company pitched a private company on a four to five minute propaganda video, which hoped to improve the reputation of its Homestead, Florida shelter for "unaccompanied alien children". [31] [32]

Subsidiaries

As of October 2015, the main subsidiary companies of this group are: [33]

PublicisLive

PublicisLive is a global event management and strategic communication firm founded in 1995 and has offices in Abu Dhabi, Dubai, Geneva, Istanbul, Kigali and Paris. PublicisLive is part of Publicis Groupe.

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Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi and Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005, the group went private.

An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.

<span class="mw-page-title-main">Publicis Sapient</span> Digital transformation consulting company

Publicis Sapient is a digital consulting company belonging to Publicis Groupe, with 20,000 people and over 50 offices worldwide. It was originally established as Sapient in Cambridge, Massachusetts in 1990. In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion. It remains headquartered in Boston, Massachusetts, and as of February 2015, the leadership is retained.

Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.

Razorfish is an interactive agency part of Publicis Groupe. Razorfish provides services, such as, web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.

<span class="mw-page-title-main">Havas Creative</span>

Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services.

<span class="mw-page-title-main">The Interpublic Group of Companies</span> American advertising company

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.

<span class="mw-page-title-main">Kevin Roberts (businessman)</span> British businessman (born 1949)

Kevin John Roberts is a British businessman. He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016. He resigned in August 2016 to focus on the marketing and leadership consultancy he founded in 1995, Red Rose Consulting.

<span class="mw-page-title-main">Publicis New York</span> American advertising agency

Publicis New York is an American advertising agency based in New York City. It was founded in 1993 and has 2,000 employees with offices in New York, Seattle, Toronto, and Montreal. Publicis acquired the Kaplan Thaler Group in 2012. The agency created the Aflac duck, Herbal Essences Totally Organic Experience, Continental Airlines "Work Hard. Fly Right.", and Swiffer Sweeper campaigns.

<span class="mw-page-title-main">Maurice Lévy (Publicis)</span> French businessman (born 1942)

Maurice Lévy is Chairman of the Supervisory Board of Publicis Groupe, the world's third largest advertising and communications group.

<span class="mw-page-title-main">LBi</span> Dutch marketing and technology company

LBi International N.V. was a global marketing and technology agency, now merged with Digitas to form DigitasLBi.

Arthur Sadoun is a French businessman. He is the chairman and CEO of Publicis Groupe, the world's third largest advertising and PR group.

Digitas Health is an interactive marketing agency catering exclusively to healthcare and pharmaceutical companies.

Spark Foundry, established in 2017, is an advertising agency that provides media selection services. It is based in Chicago, with offices also in Detroit, New York City, Seattle, Los Angeles, San Francisco as well as other locations world wide. The agency currently has over 2,000 employees.

Publicis Healthcare Communications Group (PHCG) is a healthcare communications network which consists of around 12 agency brands in more than 60 offices located in 10 countries. Its agencies include brands Saatchi & Saatchi Wellness, Digitas Health LifeBrands, Discovery, Publicis Life Brands, Publicis Health Media, Publicis Touchpoint Solutions, and in-sync Strategy, as well as regional brands. In 2011, 2012, 2013 and 2014, Advertising Age ranked PHCG as the largest U.S. healthcare communications network by revenue. A division of Publicis Groupe S.A., PHCG agencies offer clients advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. They have around 5,500 employees.

Healthware International (HWI) is a global consulting agency specialized in healthcare communications.

<span class="mw-page-title-main">MSLGROUP</span> Public relations network of companies

MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee.

<span class="mw-page-title-main">OMD Worldwide</span> American media communications agency (1996–)

OMD Worldwide is a media communications agency. It is a subsidiary of Omnicom Group and an Omnicom Media Group agency considered the holding company's "media specialist brand". Omnicom Media Group is the media services division of Omnicom Group. OMD is headquartered in New York City and its chief executive officer is George Manas.

Starcom is an international media network, the third-largest communications group globally, part of France’s Publicis, with headquarters in Chicago.

The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu, are among the industry's largest. It is a global, multibillion-dollar business that connects manufacturers and consumers. The industry ranges from nonprofit organizations to Fortune 500 companies.

References

  1. ↑ "Publicis Groupe". Forbes .
  2. 1 2 3 "Full Year 2023 Results" (PDF). documents.publicisgroupe.com. 8 February 2024. Retrieved 24 April 2024.
  3. 1 2 "PUB.FR | Publicis Groupe S.A. Annual Balance Sheet – WSJ".
  4. ↑ "Publicis Groupe". Forbes .
  5. ↑ Clark Hultquist, "Publicis and the French advertising world, 1946--1968" Essays in Economic & Business History (2009) 27: 61-76.
  6. ↑ Elliott, Stuart (31 March 2002). "Advertising's Big Four: It's Their World Now". The New York Times. Retrieved 3 October 2017.
  7. ↑ Garside, Juliette (28 July 2013). "Omnicom and Publicis merger creates communications giant". The Guardian . Retrieved 3 October 2017.
  8. ↑ Brand Republic. "WPP overtakes Omnicom as biggest marketing group" . Retrieved 12 April 2011.
  9. ↑ Channick, Robert (28 July 2013). "Leo Burnett parent in huge ad merger deal". The Chicago Tribune . Retrieved 3 October 2017.
  10. ↑ Celles, David (8 May 2014). "At Odds, Omnicom and Publicis End Merger". The New York Times. Retrieved 3 October 2017.
  11. ↑ "SapientRazorfish Lays Off 100 in U.S. as Publicis Prepares to Retire the Brand, Sources Say". adweek.com. 12 July 2018. Retrieved 17 January 2019.
  12. ↑ "Publicis Gets Creative". Financial Mail. 11 September 2015. Retrieved 4 February 2021– via pressreader.
  13. ↑ "Publicis Africa Group buys Creative Counsel in record deal". marklives.com. 10 September 2015. Retrieved 4 February 2021.
  14. ↑ "Publicis Groupe acquires The Creative Counsel". themediaonline.co.za. 10 September 2015. Retrieved 4 February 2021.
  15. ↑ "Publicis Groupe Unveils Major Restructuring Plan for 2016". adweek.com. 2 December 2015. Retrieved 14 January 2019.
  16. ↑ "Publicis Groupe Announces Chief Revenue Officer Laura Desmond's Resignation". Yahoo Finance. 27 October 2016. Retrieved 11 July 2024.
  17. ↑ "Publicis Groupe Transformation DEF" (PDF). 2 December 2015.[ dead link ]
  18. ↑ "Viva Technology" . Retrieved 17 December 2019.
  19. ↑ Margaret, Bloomberg (21 January 2019). "BANCROFTx' buys Publicis Latam agencies: deal non-discloused". bancroftx.com. Retrieved 17 February 2019.
  20. ↑ Graham, Megan (15 April 2019). "Publicis' $4.4 billion acquisition of Epsilon: analysts skeptical". cnbc.com. Retrieved 17 April 2019.
  21. ↑ Tewari, Saumya (4 February 2020). "Publicis Groupe merges two agencies to create Publicis In-Motion". livemint.com. Retrieved 4 February 2020.
  22. ↑ Nair Ghaswalla, Amrita (30 January 2014). "Publicis Groupe acquires Law & Kenneth". The Hindu Business Line .
  23. ↑ Graham, Megan (3 May 2022). "Publicis Groupe Acquires E-Commerce Software Company Profitero". The Wall Street Journal. ISSN   0099-9660 . Retrieved 13 May 2022.
  24. ↑ "Publicis Groupe slashes office space in Chicago". Ad Age. 8 February 2023. Retrieved 27 February 2023.
  25. ↑ "Publicis Groupe". www.publicisgroupe.com. Retrieved 5 June 2023.
  26. ↑ "Publicis Sapient, Publicis Groupe's Digital Business Transformation Company, Announces Acquisition of Corra to Further Cement Leadership in the Adobe Implementation Space in North America". Corra. 5 June 2023. Retrieved 5 June 2023.
  27. ↑ History of Digital Pre-Press Services [ permanent dead link ] (last checked on 11 February 2008)
  28. ↑ "About – VivaKi". Archived from the original on 23 October 2016. Retrieved 3 October 2017.
  29. ↑ Green, Chris (17 March 2016). "PR firm accused of helping Saudi Arabia 'whitewash' its human rights record". The Independent . Retrieved 3 October 2017.
  30. ↑ "Supplemental Statement Pursuant to the Foreign Agents Registration Act of 1938" (PDF). fara.gov. Foreign Agents Registration Act. 5 April 2015. p. 12. Retrieved 3 October 2017.
  31. ↑ Inc, The Young Turks (6 September 2019). "Saudi-Linked Lobby Group Pitched Film to Humanize Child Detention Camp". TYT Network. Retrieved 19 September 2019.{{cite web}}: |last= has generic name (help)
  32. ↑ "Guess We'll Never Get To See 'Baby Jails: The Movie' Now". Wonkette. 9 September 2019.
  33. ↑ "Publicis Groupe | Our Brands". PublicisGroupe.com. Retrieved 3 October 2017.
  34. ↑ Groupe, Publicis. "Publicis Groupe".
  35. ↑ "Publicis Groupe Acquires Rokkan, a Leading US Digital Agency" (Press release).
  36. ↑ "3-SHARE – Adobe Experience Manager Experts". 3sharecorp.com. Retrieved 3 October 2017.
  37. ↑ Groupe, Publicis. "Publicis Groupe Acquires 3|Share, Adobe Digital Marketing Experts". GlobeNewswire News Room. Retrieved 3 October 2017.
  38. ↑ "Rosetta is an Agency Focused on Customer Engagement". Rosetta. Retrieved 3 October 2017.
  39. ↑ Groupe, Publicis. "Publicis Groupe".
  40. ↑ "2019 Publicis Annual financial report – Fully consolidated companies – Page 247" (PDF). Publicis Groupe. 2019. Retrieved 4 February 2021.

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