The Creative Counsel

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The Creative Counsel
Company type Private
Industry Advertising Agency
Founded2001 (2001)
Founder Gil Oved, Ran Neu-Ner
Headquarters
Johannesburg
,
South Africa
Number of locations
 Africa, Middle East and Europe
ServicesAdvertising, brand activation, digital, design
Website www.creativecounsel.co.za

The Creative Counsel is a South African advertising agency founded in 2001 by school friends Gil Oved and Ran Neu-Ner. [1]

Contents

Overview

The company grew to become one of South Africa's largest advertising agencies (by staff and turnover), [2] [3] [4] one of South Africa's largest private first-time employers, [5] [6] and South Africa's top marketing, media and advertising company. [7]

Acquisition

In 2015 the company was acquired by the Publicis Group in a deal estimated to be worth over R1.5-billion. [8] The sale was reported as the largest business transaction in Africa [9] [10] and the largest agency buyout in South African history. [11]

References

  1. ↑ "Building South Africa's biggest advertising agency". BBC.com. Retrieved 4 February 2021.
  2. ↑ "Meet The Creative Counsel". The Citizen Newspaper. 3 September 2015. Retrieved 4 February 2021– via pressreader.
  3. ↑ "Inspirational disruption from 2015's industry leaders". bizcommunity.com. 2 December 2015. Retrieved 4 February 2021.
  4. ↑ "The Creative Counsel wins Sanlam/Business Partners Entrepreneur of the Year". bizcommunity.com. 3 September 2015. Retrieved 4 February 2021.
  5. ↑ "Neu-Ner, Oved win 2016 EY Southern Africa World Entrepreneur Award". biznisafrica.com. 30 November 2016. Archived from the original on 12 June 2018. Retrieved 4 February 2021.
  6. ↑ "Sanlam / Business Partners announces 2015 Entrepreneur of the Year". cover.co.za. 3 September 2015. Retrieved 4 February 2021.
  7. ↑ "Winners of Southern African AABLA 2014 announced". bizcommunity.com. 3 October 2014. Retrieved 4 February 2021.
  8. ↑ "Publicis Gets Creative". Financial Mail. 11 September 2015. Retrieved 4 February 2021– via pressreader.
  9. ↑ "Key start-up lessons from The Creative Counsel's co-founder Ran Neu-Ner". bizconnect.standardbank.co.za. 24 January 2017. Retrieved 18 January 2021.
  10. ↑ "2017 National Business Awards - Ran NeuNer VIP Speaker". nationalbusinessawards.co.za. 16 November 2017. Retrieved 18 January 2021.
  11. ↑ "Publicis Africa Group buys Creative Counsel in record deal". marklives.com. 10 September 2015. Retrieved 18 January 2021.
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