Primedia

Last updated

Primedia
Company type Private
IndustryBroadcasting, Advertising
Founded Johannesburg (1994) [1]
FounderThe Kirsh Consortium
Headquarters,
South Africa
Key people
Phumzile Langa Chair of Primedia Board
Jonathan Procter (Group CEO)
Revenue1.8 Billion
OwnerPrivate
Website www.primedia.co.za

Primedia is a South African media group, headquartered in Sandton, Johannesburg.

Contents

History

Primedia was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements).

The Primedia Group is backed by Mineworkers' Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are major shareholders. [2]

Primedia's advertising businesses are located principally in South Africa. This includes radio broadcasting, outdoor advertising, commuter and other out of home media, and spans both the traditional and non-traditional media sectors.

Subsidiaries

Primedia Broadcasting

Primedia Broadcasting is a subsidiary of Primedia, headquartered in Sandton, Johannesburg. It currently operates four national radio stations and the Eyewitness News service. Primedia was established in 1994 with Stan Katz appointed CEO and its listing on the JSE Securities Exchange completed in April 1995. Primedia remained listed on the JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements).

Radio Stations

News Services

  • Eyewitness News: Eyewitness News is Primedia Broadcasting's news brand.

Civic Organisations

  • Crimeline: Crimeline is an independent Initiative started by Primedia aimed at helping South African authorities fight crime through anonymous tip-offs.
  • Lead SA: Lead SA is a Primedia Broadcasting initiative, supported by Independent Newspapers to promote active citizenship. Founded in August 2010, shortly after the historic 2010 Soccer World Cup, Lead SA was born to celebrate the achievements of the country while taking responsibility for its problems and challenges. [3] Lead SA's focus areas include education, road safety and the environment. [4]

Talent Management

  • PrimeTalent: PrimeTalent is a talent management company aimed at providing a range of professional services to Primedia Broadcasting's on air talent.

New Home of Primedia and The Services

Advertising, Marketing & Promotions

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References

  1. "Primedia Website". Primedia. Retrieved 12 October 2010.
  2. "Primedia Website". Primedia. Retrieved 21 January 2014.
  3. "Lead SA: Standing Up for South Africa". Southafrica.info. Big Media Publishers. 4 August 2010. Retrieved 14 June 2014.
  4. "Lead SA: Heroes". Lead SA. 2014. Retrieved 14 June 2014.