Tiger Brands

Last updated

Tiger Brands
TypePublic company
IndustryConsumer Goods
PredecessorTiger Oats
Area served
South Africa and Selected Emerging Markets
Key people
Khotso Mokhele (Chair)
Noel Doyle CEO
Pamela Padayachee CFO
ProductsOver one hundred covering a variety of packaged goods and foodstuffs.
RevenueDecrease2.svg R28.5 Billion (FY 2018) [1]
Decrease2.svg R3.3 Billion (FY 2018) [1]
Total assets Decrease2.svg R23.928 Billion (FY 2018) [2] :12
Total equity Increase2.svg R17.465 Billion (FY 2018) [2] :12
Number of employees
20 591
Subsidiaries 41
Website tigerbrands.com

Tiger Brands Limited (JSE : TBS) is a South African packaged goods company. [3] In addition to the company's South African operations, Tiger Brands has direct and indirect interests in international food businesses in Chile, Zimbabwe, Mozambique, Nigeria, Kenya, Lesotho and Cameroon. [4] Tiger Brands is South Africa's largest food company. [5]



In 1998 Tiger Oats bought out Imperial Cold Storage. Imperial Cold Storage.svg
In 1998 Tiger Oats bought out Imperial Cold Storage.
The Old Tiger Oats buildings in Moorreesburg. Tiger oats 01.jpg
The Old Tiger Oats buildings in Moorreesburg.

Jacob Frankel with help from Joffe Marks founded Tiger Oats Limited in 1921. Tiger Brands Limited was formerly known as Tiger Oats Limited and began as a family business.

2010 box of Jungle oats (left) oatmeal as well as an example of the first box from the 1920s (right) reflecting how the use of the Tiger Oaks logo on its packaging has changed in the 90 years since its founding. Jungle Oats 1930 & 2010 box.png
2010 box of Jungle oats (left) oatmeal as well as an example of the first box from the 1920s (right) reflecting how the use of the Tiger Oaks logo on its packaging has changed in the 90 years since its founding.

Originally known as Tiger Oats, Tiger Brand's first product was a breakfast oatmeal brand called Jungle Oats. Jungle Oats are still produced by the brand. It was first conceived by Frankel towards the end of the 19th century and was finally launched in 1925. Tiger Oat's first mill was opened in Moorreesburg, Western Cape. A second mill was opened in Maitland, Cape Town when demand outgrew the Moorreesburg mill's capacity in 1930. The Moorreesburg mill was abandoned in about 1987. [6] In March 1982 Barlow bought a considerable share of Tiger Oats. [7]

In 1988 SPAR South Africa became a wholly owned subsidiary of Tiger Oats, however it was unbundled and listed as a separate company in 2004. [8] During the late 1990s Tiger Oats went through a period of rapid expansion. It bought out other large companies and competitors such as Imperial Cold Storage and Supply Company , a food packaging company (in October 1998) [7] and pharmaceutical company Adcock Ingram for R3.4bn in 1999. [9] After the buyouts Tiger Oats was renamed Tiger Brands. In July 2008 Adcock Ingram was unbundled from Tiger Brands.

Tiger Brands Limited's subcompany, Tiger Food Brands Ltd merged with Bromor Foods (Pty) Ltd, which owns the Super Juice carbonated drink. [10] On 1 October 2009, the company acquired Crosse & Blackwell's mayonnaise business for an undisclosed amount. [11] [12]

In 2008 Tiger Brands launched an aggressive expansion program into the rest of Africa. In the process the company bought a controlling stake in a number of food processing businesses in Nigeria, Kenya, Ethiopia, and Cameroon. [13]

This included a R1.5 billion purchase of 65.7% in Dangote Flour Mills in October 2012, Nigeria's second largest milling operation. This and other investments in Africa proved to be costly and unproductive. Over capacity in the Nigerian market led to an operating loss of R2.7 billion by the time Tiger sold back the operation to Dangote for a token one US dollar three years later in 2015. Management issues in Tiger's Kenya operations and the collapse of its Mozambican distributor and Deli Foods subsidiary also negatively impacted the company in this period. This led to then CEO Peter Matlare to resign in November 2015 and a reorganisation of its non-South African operations. [13]

Current leadership

Noel Doyle was appointed chief executive officer with effect from 1 February 2020. Pamela Padayachee was appointed acting Chief Financial Officer with effect from 1 February 2020.


Listeriosis outbreak

Tiger Brands was implicated in the world's largest listeriosis outbreak in March 2017 when polony produced at a factory in PolokwaneLimpopo by its subsidiary company, Enterprise Foods, was found to be the source of the outbreak by the South African National Institute for Communicable Diseases and announced by the Minister of Health. [14] The outbreak caused the deaths of 164 people and infected a further 872 people by 24 February 2018. [15] By 5 March 2018 a total of 180 people were thought to have died from the outbreak. [14] Tiger Brands stated that they had been presented with no evidence of their facility being the cause of the outbreak. [16] Following the announcement by the Minister of Health the company's stock price dropped by 7% resulting in R5.7bn (US$438.69 million) reduction in market capitalisation. [15]

Price-fixing Scandals


In mid-November 2007 Tiger Brands was fined R98.8 million (roughly equivalent to US$12.8 million at the immediate spot exchange rate at the time) [17] by the South African Competition Commission for colluding with other bread producers to raise the price of bread by between 30c and 35c per loaf. [18]

According to the commission the four companies involved (Premier Foods, Tiger Brands, Foodcorp and Pioneer Foods) controlled more than 90 percent of the wheat flour market at the time. Facilitating their pricing activities through secret meetings and telephone calls between employees of these firms at various venues, including churches, stadiums and hotels. The commission also found that the price-fixing activities had a negative effect on both consumers as a whole as well as inhibiting smaller bakeries from being effective competitors. [19]

The fine reflected 5.7% of Tiger Brand's bread sales, coming mostly from its Albany brand, for the 2006 financial year. [18] Tiger Brands took full responsibility and then CEO Nick Dennis resigned. [20]

Adcock Ingram Critical Care

In May 2008 Tiger Brands agreed to pay a R53.5 million fine for alleged anti-competitive practices in its health care subsidiary Adcock Ingram Critical Care (AICC). AICC executive Arthur Barnett was suspended until the investigation was concluded. [21] [22] In July 2008 Tiger Brands stated that it was going to unbundle its entire Adcock Ingram subsidiary with each Tiger Brands shareholder receiving one share in Adcock Ingram for every Tiger Brands share they owned. [23]


Over the years Tiger brands has acquired various subsidiary organisations:

· Designer Group
· Durban Confectionery Works Proprietary Limited
· Enterprise Foods Proprietary Limited
· Langeberg Holdings Limited
· Langeberg & Ashton Foods Proprietary Limited
· Tiger Food Brands Intellectual Property Holding Company Proprietary Limited
· Tiger Consumer Brands Limited
· Tiger Brands (Mauritius) Limited
· Haco Industries Kenya Limited
· Chocolaterie Confiserie Camerounaise
· Deli Foods Nigeria Limited
· East Africa Tiger Brands Industries
· Davita Trading Proprietary Limited
· Pharma I Investment Holdings Limited
· Tiger Branded Consumer Goods plc
· Other miscellaneous, property, investment and dormant companies


Brand (country if not in South Africa, year of acquisition and/or launch) [24] [25]

Baby Products
  • Purity baby food
  • Elizabeth Anne's & Purity baby food
  • Natural Good Nights baby sleep and scent oils
  • Sun Smart Baby Range sunscreen
  • Elizabeth Anne's & Purity Special Baby Shampoo
  • Elizabeth Anne's & Purity Baby Aqueous Cream
  • Elizabeth Anne's & Purity Baby Aqueous Lotion
  • Elizabeth Anne's & Purity Baby Perfumed Jelly
  • Elizabeth Anne's & Purity Baby Barrier Cream
  • Elizabeth Anne's & Purity Baby Cornstarch Powder
  • Elizabeth Anne's & Purity Baby Oil
  • Elizabeth Anne's & Purity Baby Powder
  • Vi-Daylin
  • Telament
  • Phipps Milk of Magnesia
  • Muthi Wenyoni
  • Antipeol
Packaged Food
  • All Gold
  • Black Cat (1926)
  • Colman's mustard
  • Fatti and Moni's spaghetti (1982)
  • Ice Cap
  • Benny Stock
  • Koo canned foods (1940)
  • Spray & Cook cooking oil
  • Mrs H.S.Ball's Chutney
  • Energade energy drink (1993)
  • Halls fruit juice (1999)
  • Oros flavoured drink mix
  • Jolly Jus
  • King Korn, sorghum beer mix
  • Kings Brew, sorghum beer mix
  • Davita
  • Maltex, hot wheat cereal
  • Mnanti, sorghum beer
Candy & Sweets
  • Ambrosoli (Chile, 2001)
  • Anytime (1990)
  • Beacon Allsorts
  • Beacon Slabs
  • Beacon Fizz Pops
  • Beacon Smoothies
  • Beacon Sprikles
  • Fizz Pop Magic Planet
  • Fruit Chews
  • Inside Story chocolate bar
  • Maynards
  • Superfine Chocolate
  • Nosh Bar
  • Now Bar
  • Nut Puffs
  • Tinkies
  • TV Bar
  • Wonder Bar
  • Albany bread (established after numerous mergers and acquisitions in the 1970s and 1980s)
  • Ace maize meal
  • Golden Cloud flour
  • Induna maize meal
  • Jungle Oat Bran
  • Jungle Oats
  • Jungle Oats Energy Bar
  • Jungle Lion Superpop, popcorn
  • Maxi Meal
  • Morvite cake mix
  • Oats Easy Instant Oats
  • Old Mill Stream Rice
  • Olde Cape Seed Loaf
  • Tastic Rice
  • Tasmati
  • Tastic Rice-O-Mix
  • Tastic Savory Classics
  • Taystee Wheat
  • TNT Microwave Popcorn
  • TNT Superpop
Pet Food
  • Jerky Treats
A selection of three Enterprise products. Sliced meats, canned viennas, and a can of corned meat. Enerprise corned meats.jpg
A selection of three Enterprise products. Sliced meats, canned viennas, and a can of corned meat.
  • Renown
  • Like it Lean
  • Enterprise Foods
  • Easy Meal
  • Mrs. Paul's Kitchen
  • Nice and Easy
  • Simply Delicious
  • Suddenly Supper
Sea-food Products
  • Lucky Star canned fish
  • Sea Harvest
  • SA Sea Product Ltd
  • Oceana
  • Design Group shampoo and personal care products (1998)
  • Cepacaine, mouth wash
  • Gill
Other Brands and Subsidiaries
  • Trinity Biotech
  • V-Med

See also

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