This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these template messages)
|
Founded | December 4, 1974 |
---|---|
Purpose | Direct and publish media audience and product/brand research |
Location |
|
Website | saarf |
Formerly called | South African Advertising Research Foundation |
The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media. [1]
It was formerly known as the South African Advertising Research Foundation (following a name change in 2012). [1] [2] [3]
It is primarily known for its research surveys AMPS, RAMS and TAMS [4] [5] in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs). [6]
The surveys are done by Nielsen on behalf of SAARF. [1]
Sample Size | Urban | Rural | |
1975 | 16 634 | ||
1985 | 22 474 | ||
1995 | 14 643 | ||
2002 | 29 791 | 24 616 | 5 175 |
2005 | 24 412 | 20 412 | 4 000 |
2013 | 25 108 | 21 112 | 3 996 |
AMPS 1975 | AMPS 1985 | AMPS 1995 | AMPS 2010B | AMPS 2011B | AMPS 2012B | AMPS 2013B | |
Newspapers | 45 | 36 | 41 | 52 | 53 | 55 | |
Daily Newspapers | 22 | 19 | 17 | 21 | 22 | 23 | |
Weekly Newspapers | 23 | 17 | 24 | 28 | 28 | 29 | |
Bi-Weekly | - | - | - | 1 | 1 | 1 | |
Monthly Newspapers | - | - | - | 2 | 1 | 2 | |
Supplements | 0 | 0 | 40 | 127 | 133 | 129 | |
Magazines | 34 | 35 | 44 | 162 | 148 | 146 | |
Radio Stations | 9 | 18 | 28 | 187 | 205 | 228 | 240 |
TV Channels | 0 | 4 | 6 | 159 | 171 | 167 | |
TV Terrestrial | 0 | 4 | 6 | ||||
TV Satellite | 0 | 0 | 0 |
947 is a radio station that broadcasts on the 94.7FM frequency from Johannesburg, Gauteng, South Africa.
Lotus FM is a South African national radio station based in Durban, loosely similar to the BBC Asian Network in the United Kingdom, that caters for the needs of the Indian South African community. It combines a mix of Indian music, news, current affairs, interviews and entertainment. Lotus FM targets South African Indians between the ages of 25-34 (core) and 35-49 (secondary) in the LSM 7-10 segment.
Jacaranda FM, previously known as Jacaranda 94.2, is a South African radio station, broadcasting in English and Afrikaans, with a footprint that covers Gauteng, Limpopo, Mpumalanga and the North West Province and boasts a listening audience of 2 million people a week and a digital community of more than 1,1 million people a month. The station's format is mainstream with programming constructed around a playlist of hit music from the 1980s, 1990s and now.
Gagasi FM is a radio station broadcasting in Durban and surrounding areas in KwaZulu Natal, South Africa, specialising in R&B, Afro pop, hip hop, house and kwaito. As of May 2007 it had a listenership of approximately 989,000. The station launched on 13 March 2006. It claims to be the only English and Zulu radio station in the country.
SAfm is a national, English-language public radio station in South Africa. It has been operated by the South African Broadcasting Corporation (SABC) since its founding in 1936.
Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas.
Radio Sonder Grense (RSG), i.e. Radio Without Borders, is an Afrikaans-language radio service run by the South African Broadcasting Corporation for the whole of South Africa. Since Afrikaans is one of South Africa's 11 official languages, the SABC is required to carry an Afrikaans-language service on both radio and television. RSG is the radio part of this Afrikaans-language service. RSG broadcasts mostly on FM utilizing transmitters owned and operated by Sentech, the former signal distribution division of the SABC.
The Cape Times is an English-language morning newspaper owned by Independent News & Media SA and published in Cape Town, South Africa.
Munghana Lonene FM is an SABC radio station broadcasting in Tsonga language in South Africa. In Tsonga, "Munghana Lonene" means "a true friend." Munghana Lonene FM is geared to listeners who understand Xitsonga. Munghana Lonene FM is branded as an "infotainment" radio station with a 50% split of music and talk. It offers an environment interactive with its listeners, providing a mixture of news, music, current affairs, talk shows, education, sport, weather and traffic. The music repertoire consists of Jazz, R&B, Kwaito, House, Gospel music and African music.
The Cape Argus is a daily newspaper co-founded in 1857 by Saul Solomon and published by Sekunjalo in Cape Town, South Africa. It is commonly referred to as The Argus.
The Daily Sun is a tabloid daily newspaper in South Africa. It has a circulation of more than 28,006 copies per making it the second largest daily newspaper in the country to the Sunday Times in terms of largest circulation among all papers.
MFM 92.6 is a campus radio station based in Stellenbosch, South Africa. The station broadcasts in the region of a 20 km radius to approximately 35 000 listeners. The station broadcasts 24/7 and is targeted to the youth market, and in particular, Stellenbosch University students. It broadcasts in Afrikaans, English and Xhosa and is a member of the National Association of Broadcasters of South Africa (NAB).
Metro FM is a national radio station in South Africa owned by the South African Broadcasting Corporation. It is one of South Africa's favourite radio stations. The station broadcasts on FM Stereo as well as the DStv Bouquet Channel 801. Telephone :
Motsweding FM is an SABC radio station based in Mahikeng, South Africa, broadcasting mainly in Tswana language. Formerly known as Radio Tswana, the country-wide broadcast station evolved from a Bophuthatswana Broadcasting Corporation, which had been operating from Mmabatho in the former Bophuthatswana homeland.
The Sunday Independent is a weekly English-language newspaper based in Gauteng, South Africa. It is one of the titles under the Independent News & Media South Africa group acquired by Sekunjalo Media Consortium and was owned previously by Independent News & Media. The paper is distributed mainly in the Gauteng region, but is distributed across South Africa.
Lesedi FM is a South African PBS radio network owned by the South African Broadcasting Corporation (SABC).
Jozi FM is a local radio station that started in 1995 as Soweto Community Radio. In 1999–2000, Soweto Community Radio and Buwa Radio merged to form Jozi FM, to form the largest community radio station in South Africa, broadcasting in several languages including: English, isiZulu, Sesotho, Sepedi, Setswana and Xitsonga. The station's radio format is 50 percent music and 50 percent discussion. The studios are based at Khaya Centre in Dube, Soweto in South Africa and covers regions all across Soweto, Kagiso, Lenasia, Krugersdorp, Randfontein, Kempton Park, Germiston and Alberton.
Ligwalagwala FM is a South African national PBS radio station based in Mbombela, South Africa.
Tru FM is a South African commercial radio station based in the Eastern Cape. The station is unique in the SABC PBS stable as it is the only station primarily targeting the youth with two languages of broadcast, IsiXhosa and English.