South African Audience Research Foundation

Last updated
SAARF
FoundedDecember 4, 1974 (1974-12-04)
PurposeDirect and publish media audience and product/brand research
Location
Website saarf.co.za
Formerly called
South African Advertising Research Foundation

The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media. [1]

Contents

It was formerly known as the South African Advertising Research Foundation (following a name change in 2012). [1] [2] [3]

It is primarily known for its research surveys AMPS, RAMS and TAMS [4] [5] in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs). [6]

History

Surveys

The surveys are done by Nielsen on behalf of SAARF. [1]

AMPS Features

Sample Size of Survey (per annum) [9] [14]
Sample SizeUrbanRural
197516 634
198522 474
199514 643
200229 79124 6165 175
200524 41220 4124 000
201325 10821 1123 996
Number of items covered in AMPS [9] [15]
AMPS 1975AMPS 1985AMPS 1995AMPS 2010BAMPS 2011BAMPS 2012BAMPS 2013B
Newspapers453641525355
Daily Newspapers221917212223
Weekly Newspapers231724282829
Bi-Weekly---111
Monthly Newspapers---212
Supplements0040127133129
Magazines343544162148146
Radio Stations91828187205228240
TV Channels046159171167
TV Terrestrial046
TV Satellite000

See also

Related Research Articles

<span class="mw-page-title-main">947 (radio station)</span> South African radio station

947 is a radio station that broadcasts on the 94.7FM frequency from Johannesburg, Gauteng, South Africa.

<span class="mw-page-title-main">Lotus FM</span> South African radio station

Lotus FM is a South African national radio station based in Durban, loosely similar to the BBC Asian Network in the United Kingdom, that caters for the needs of the Indian South African community. It combines a mix of Indian music, news, current affairs, interviews and entertainment. Lotus FM targets South African Indians between the ages of 25-34 (core) and 35-49 (secondary) in the LSM 7-10 segment.

<span class="mw-page-title-main">Jacaranda FM</span> South African radio station

Jacaranda FM, previously known as Jacaranda 94.2, is a South African radio station, broadcasting in English and Afrikaans, with a footprint that covers Gauteng, Limpopo, Mpumalanga and the North West Province and boasts a listening audience of 2 million people a week and a digital community of more than 1,1 million people a month. The station's format is mainstream with programming constructed around a playlist of hit music from the 1980s, 1990s and now.

<span class="mw-page-title-main">Gagasi 99.5 FM</span> Radio station in Durban, South Africa

Gagasi FM is a radio station broadcasting in Durban and surrounding areas in KwaZulu Natal, South Africa, specialising in R&B, Afro pop, hip hop, house and kwaito. As of May 2007 it had a listenership of approximately 989,000. The station launched on 13 March 2006. It claims to be the only English and Zulu radio station in the country.

<span class="mw-page-title-main">SAfm</span> National public radio station in South Africa

SAfm is a national, English-language public radio station in South Africa. It has been operated by the South African Broadcasting Corporation (SABC) since its founding in 1936.

Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas.

<span class="mw-page-title-main">Radio Sonder Grense</span> Radio station

Radio Sonder Grense (RSG), i.e. Radio Without Borders, is an Afrikaans-language radio service run by the South African Broadcasting Corporation for the whole of South Africa. Since Afrikaans is one of South Africa's 11 official languages, the SABC is required to carry an Afrikaans-language service on both radio and television. RSG is the radio part of this Afrikaans-language service. RSG broadcasts mostly on FM utilizing transmitters owned and operated by Sentech, the former signal distribution division of the SABC.

<i>Cape Times</i> Newspaper from Cape Town, South Africa

The Cape Times is an English-language morning newspaper owned by Independent News & Media SA and published in Cape Town, South Africa.

<span class="mw-page-title-main">Munghana Lonene FM</span> South African radio station

Munghana Lonene FM is an SABC radio station broadcasting in Tsonga language in South Africa. In Tsonga, "Munghana Lonene" means "a true friend." Munghana Lonene FM is geared to listeners who understand Xitsonga. Munghana Lonene FM is branded as an "infotainment" radio station with a 50% split of music and talk. It offers an environment interactive with its listeners, providing a mixture of news, music, current affairs, talk shows, education, sport, weather and traffic. The music repertoire consists of Jazz, R&B, Kwaito, House, Gospel music and African music.

<i>Cape Argus</i> Newspaper from Cape Town, South Africa

The Cape Argus is a daily newspaper co-founded in 1857 by Saul Solomon and published by Sekunjalo in Cape Town, South Africa. It is commonly referred to as The Argus.

<i>Daily Sun</i> (South Africa) South African newspaper

The Daily Sun is a tabloid daily newspaper in South Africa. It has a circulation of more than 28,006 copies per making it the second largest daily newspaper in the country to the Sunday Times in terms of largest circulation among all papers.

<span class="mw-page-title-main">MFM 92.6</span> Radio station

MFM 92.6 is a campus radio station based in Stellenbosch, South Africa. The station broadcasts in the region of a 20 km radius to approximately 35 000 listeners. The station broadcasts 24/7 and is targeted to the youth market, and in particular, Stellenbosch University students. It broadcasts in Afrikaans, English and Xhosa and is a member of the National Association of Broadcasters of South Africa (NAB).

<span class="mw-page-title-main">Metro FM</span> South African radio station

Metro FM is a national radio station in South Africa owned by the South African Broadcasting Corporation. It is one of South Africa's favourite radio stations. The station broadcasts on FM Stereo as well as the DStv Bouquet Channel 801. Telephone :

Motsweding FM is an SABC radio station based in Mahikeng, South Africa, broadcasting mainly in Tswana language. Formerly known as Radio Tswana, the country-wide broadcast station evolved from a Bophuthatswana Broadcasting Corporation, which had been operating from Mmabatho in the former Bophuthatswana homeland.

The Sunday Independent is a weekly English-language newspaper based in Gauteng, South Africa. It is one of the titles under the Independent News & Media South Africa group acquired by Sekunjalo Media Consortium and was owned previously by Independent News & Media. The paper is distributed mainly in the Gauteng region, but is distributed across South Africa.

<span class="mw-page-title-main">Lesedi FM</span> South African Radio Network

Lesedi FM is a South African PBS radio network owned by the South African Broadcasting Corporation (SABC).

<span class="mw-page-title-main">Jozi FM</span> South African radio station

Jozi FM is a local radio station that started in 1995 as Soweto Community Radio. In 1999–2000, Soweto Community Radio and Buwa Radio merged to form Jozi FM, to form the largest community radio station in South Africa, broadcasting in several languages including: English, isiZulu, Sesotho, Sepedi, Setswana and Xitsonga. The station's radio format is 50 percent music and 50 percent discussion. The studios are based at Khaya Centre in Dube, Soweto in South Africa and covers regions all across Soweto, Kagiso, Lenasia, Krugersdorp, Randfontein, Kempton Park, Germiston and Alberton.

<span class="mw-page-title-main">Ligwalagwala FM</span> South African radio station

Ligwalagwala FM is a South African national PBS radio station based in Mbombela, South Africa.

<span class="mw-page-title-main">Tru fm</span> Radio station in Port Elizabeth

Tru FM is a South African commercial radio station based in the Eastern Cape. The station is unique in the SABC PBS stable as it is the only station primarily targeting the youth with two languages of broadcast, IsiXhosa and English.

References

  1. 1 2 3 4 "SAARF Website" . Retrieved 17 September 2013.
  2. 1 2 "SAARF changes name, retains acronym" . Retrieved 23 September 2013.
  3. 1 2 "SAARF has had a name change" . Retrieved 23 September 2013.
  4. "Do we need SAARF? Yes!" . Retrieved 23 September 2013.
  5. "Traversing South Africa's media research landscape". 7 August 2013. Retrieved 23 September 2013.
  6. "Government Communications: SAARF (2002)" . Retrieved 23 September 2013.
  7. 1 2 3 4 5 6 "All about SAARF and the AMPS family of surveys" . Retrieved 17 September 2013.
  8. 1 2 3 4 5 6 "The SAARF Levy: A short history…and a review of the current situation" . Retrieved 23 September 2013.
  9. 1 2 3 4 A History of SAARF (1974 - 1999).
  10. "SAARF (Methodology)" . Retrieved 2 October 2013.
  11. "SABC, e.tv support NAB resignation from Saarf". 27 June 2013. Retrieved 30 September 2013.
  12. "Saarf/NAB future: broadcasters relish in rocking the boat" . Retrieved 30 September 2013.
  13. "SAARF remains without a chairman of the board". 8 July 2013. Retrieved 2 October 2013.
  14. "SAARF Technical Reports". saarf.co.za. Retrieved 2 October 2013.
  15. "AMPS Presentations". saarf.co.za. Retrieved 2 October 2013.