Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
The Pillsbury Company is a US-based company that was one of the world's largest cake manufacturers and producers of grain and other foodstuffs until it was bought by General Mills in 2001. Antitrust law required General Mills to sell off some of the products, so the company kept the rights to refrigerated and frozen Pillsbury branded products, while dry baking products and frosting were sold to the Orrville, Ohio–based Smucker company under license. Brynwood Partners agreed to purchase Pillsbury's dry baking and frosting assets from Smuckers for $375 million in July 2018. In September 2018, the sale was completed along with other brands including Martha White and Hungry Jack.
The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys in picturesque wild terrain. The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Poppin' Fresh, more widely known as the Pillsbury Doughboy, is an advertising mascot for the Pillsbury Company, appearing in many of their commercials. Many commercials from 1965 until 2005 ended with a human finger poking the Doughboy's belly. The Doughboy responds by giggling when his belly is poked.
Charlie the Tuna is the cartoon mascot and spokes-tuna for the StarKist brand. He was created in 1961 by Tom Rogers of the Leo Burnett Agency. StarKist Tuna is owned by Dongwon Industries, a South Korea–based conglomerate. Charlie is one of the most recognized characters in American advertising.
Razorfish is an interactive agency part of Publicis Groupe. Razorfish provides services, such as, web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Green Giant and Le Sueur are brands of frozen and canned vegetables owned by B&G Foods. The company's mascot is the Jolly Green Giant.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
9Lives is the name of a brand name for cat food launched in 1959. Better known today by its mascot, Morris, it has four varieties of dry food, and five lines of wet food in various flavors.
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year.
D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries.
Insight Publicis is an advertising agency operating in Nigeria and West Africa. It is wholly owned by the Troyka Group. The company was affiliated with the Grey Group EMEA for several years and is now a member of the Publicis Group.
Bumble Bee Foods, LLC, is a company that produces canned tuna, salmon, other seafoods, and chicken under the brand names "Bumble Bee," "Wild Selections," "Beach Cliff," "Brunswick," and "Snow's." The brand is marketed as "Clover Leaf" in Canada. The company is headquartered in San Diego, California, United States. It is owned by FCF Co, Ltd. of Taiwan.
Jay Conrad Levinson was an American business writer, known as author of the 1984 book Guerrilla marketing.
"The best things come to those who wait" was a slogan used in an advertising campaign launched by the H. J. Heinz Company in 1987 to promote its Heinz brand of tomato ketchup within the United States. The campaign was pitched and handled by the advertising agency Leo Burnett Worldwide, who had been responsible for the marketing of Heinz brands since 1974. The central concept of the campaign was that even people in a hurry would wait for Heinz ketchup to trickle out of its glass bottle. Advertisements with the slogan "The best things come to those who wait" appeared in print, on billboards, on television and in cinemas throughout the early 1980s.
StarKist Tuna is a brand of tuna produced by StarKist Co., an American company formerly based in Pittsburgh's North Shore that is now wholly owned by Dongwon Industries of South Korea. It was purchased by Dongwon from the American food manufacturer Del Monte Foods on June 24, 2008, for slightly more than $300 million. In 2021, the headquarters were moved to Reston, Virginia.
Camp+King is a San Francisco–based advertising agency launched in February 2011 as part of Havas Worldwide. Havas is the seventh largest agency holding company in the world. The founders of Camp+King are creative Roger Camp and strategist Jamie King.
Miguel Ángel Furones was a Spanish publicist and writer. He was worldwide creative director of Leo Burnett Worldwide and the non-executive chairman of Publicis Communications Group in Spain.
