Conflict-of-interest editing on Wikipedia

Last updated

Conflict-of-interest (COI) editing on Wikipedia occurs when editors use Wikipedia to advance the interests of their external roles or relationships. The type of COI editing that compromises Wikipedia the most is paid editing for public relations (PR) purposes. [1] Several policies and guidelines [a] exist to combat conflict of interest editing, including Wikipedia's conflict of interest guideline [b] and the Wikimedia Foundation's paid-contribution disclosure policy. [c]

Contents

Controversies reported by the media include United States congressional staff editing articles about members of Congress in 2006; Microsoft offering a software engineer money to edit articles on competing code standards in 2007; the PR firm Bell Pottinger editing articles about its clients in 2011; and the discovery in 2012 that British MPs or their staff had removed criticism from articles about those MPs. The media has also written about COI editing by BP, the Central Intelligence Agency, Diebold, Portland Communications, Sony, the Vatican, and several others.

In 2012, Wikipedia launched one of its largest sockpuppet investigations, [2] when editors reported suspicious activity suggesting 250 accounts had been used to engage in paid editing. Wikipedia traced the edits to a firm known as Wiki-PR and the accounts were banned. 2015's Operation Orangemoody uncovered another paid-editing scam, in which 381 accounts were used to extort money from businesses to create and ostensibly protect promotional articles about them.

Wikipedia on conflict-of-interest editing

Wikipedia is edited by volunteer contributors. The conflict-of-interest Wikipedia guideline is a "generally accepted standard that editors should attempt to follow". This guideline strongly discourages COI editing and advises those with a financial conflict of interest, including paid editors, to refrain from direct article editing. The paid-contribution-disclosure policy, which has legal ramifications, requires that editors disclose their "employer, client, and affiliation" with respect to any contribution for which they are paid, including talk-page contributions.

On October 21, 2013, Sue Gardner, then-executive director of the Wikimedia Foundation, condemned paid editing for promotional purposes. [1] The law firm Cooley LLP, in a cease and desist letter to Wiki-PR, wrote that "this practice violates the Wikimedia Foundation's terms of use, including but not limited to Section 4, which prohibits users from 'engaging in false statements, impersonation, or fraud', and '...misrepresenting your affiliation with any individual or entity, or using the username of another user with the intent to deceive'". [3] In 2014, the Wikimedia Foundation updated their terms of use to require that editors disclose their "employer, client, and affiliation with respect to any contribution for which [they] receive, or expect to receive, compensation". [4]

Laws against covert advertising

United States Federal Trade Commission

The Federal Trade Commission has published a guide to its regulations to implement federal law concerning the use of endorsements and testimonials in advertising at Endorsement Guidelines and Dot Com Disclosures. [5] [6]

European fair trading law

In May 2012, the Munich Oberlandesgericht court confirmed a ruling against a company which edited Wikipedia articles with the aim of influencing customers. It viewed the edits as undeclared commercial practice according to The Act against unfair Competition Section 4, 3 [7] as it constituted covert advertising, and as such were a violation of European fair trading law (see the Unfair Commercial Practices Directive). The ruling stated that readers cannot be expected to seek out user and talk pages to find editors' disclosures about their corporate affiliation. The case arose out of a claim against a company by a competitor over edits made to the article Weihrauchpräparat on the German Wikipedia. [8] [9]

The Advertising Standards Authority (ASA) in the UK reached a similar decision in June 2012 in relation to material about Nike on Twitter. The ASA found that the content of certain tweets from two footballers had been "agreed with the help of a member of the Nike marketing team." The tweets were not clearly identified as Nike marketing communications, and were therefore in breach of the ASA's code. [10]

Incidents

2000s

Jimmy Wales

In December 2005, it was found that Wikipedia co-founder Jimmy Wales had edited his own Wikipedia entry. According to public logs, he has edited his biography 19 times, [11] [ better source needed ] as of 9 September 2013, seven times altering information about whether Larry Sanger was a co-founder of Wikipedia. It was also revealed that Wales had edited the Wikipedia article of his former company, Bomis. "Bomis Babes", a section of the Bomis website, had been characterized in the article as "soft-core pornography", but Wales revised this to "adult content section" and deleted mentions of pornography. He said he was fixing an error, and did not agree with calling Bomis Babes soft porn. Wales conceded that he had made the changes, but maintained that they were technical corrections. [12]

MyWikiBiz

In August 2006, Gregory Kohs, a market researcher from Pennsylvania, founded MyWikiBiz, a company offering to write inexpensive Wikipedia entries for businesses. [13] In January 2007, Kohs said that in his view Wikipedia's coverage of major corporations was deficient, stating that "It is strange that a minor Pokémon character will get a 1,200-word article, but a Fortune 500 company will get ... maybe 100 words". A few days after issuing a press release about his business, Kohs' Wikipedia account was blocked. Kohs later recalled a phone call with Jimmy Wales who told him MyWikiBiz was "antithetical" to the mission of the encyclopedia. [14] Kohs said it surprised him that PR agencies were discouraged from editing articles: "There are around 130 'Fortune 1,000' companies absent from Wikipedia's pages ... How could they not benefit from a little PR help?" [15]

Microsoft

In January 2007, Australian software engineer Rick Jelliffe revealed that Microsoft had offered to pay him to edit Wikipedia articles on two competing code standards, OpenDocumentFormat and Microsoft Office Open XML. [16] Jelliffe, who described himself as a technical expert and not an advocate for Microsoft, [17] [18] said he accepted the offer because he wanted the information on technical standards to be accurate. [17] Microsoft subsequently confirmed that it had offered to pay Jelliffe to edit the articles, stating that they were seeking "more balance" in the entries, [16] that articles contained inaccuracies, [19] that prior efforts to get attention from Wikipedia volunteers had failed, and that Microsoft had agreed that the company would not review Jelliffe's suggested changes. Microsoft also said they had not previously hired anyone to edit Wikipedia. [17]

Heated debate resulted after the revelation over whether such practices called Wikipedia's credibility into question. [16] In response to the incident, Jimmy Wales said paying for edits to Wikipedia was against the encyclopedia's spirit. [17] [20] Wales said the better, more transparent choice would have been for Microsoft to produce a white paper on the subject, post it online, and link to it from Wikipedia. [20] He also stated "Although agencies and employees should not edit our pages, they do – but perhaps less than you would expect." [15]

David Gerard, a Wikipedian, said "[Wikipedia] tends not to look favorably in terms of conflict of interest, and paying someone is a conflict." [16] Gerard added that public relations representatives commonly get blocked from editing by Wikipedia administrators. [16]

In the same month that had seen conflict of interest issues raised by both Microsoft and MyWikiBiz, Wales stated that editors should not be paid to edit, and PR agencies would be banned if they persisted. [15]

WikiScanner

In 2007, Virgil Griffith created a searchable database that linked changes made by anonymous Wikipedia editors to companies and organizations from which the changes were made. The database cross-referenced logs of Wikipedia edits with publicly available records pertaining to the internet IP addresses edits were made from. [21]

Most of the edits WikiScanner found were minor or harmless, [21] but further analysis detected more controversial and embarrassing instances of conflict of interest edits. [22] These instances received media coverage worldwide. Included among the accused were the Vatican, [23] [24] the CIA, [21] [24] the Federal Bureau of Investigation, [25] the US Democratic Party's Congressional Campaign Committee, [24] [26] the US Republican Party, [27] [26] Britain's Labour Party, [26] Britain's Conservative Party, [27] the Canadian government, [28] Industry Canada, [29] the Department of Prime Minister, Cabinet, and Defence in Australia, [30] [31] [32] [33] [34] the United Nations, [35] the US Senate, [36] the US Department of Homeland Security, [37] the US Environmental Protection Agency, [37] Montana Senator Conrad Burns, [21] Ohio Governor Bob Taft, [38] the Israeli government, [39] ExxonMobil, [40] Walmart, [21] [40] AstraZeneca, Diebold, [21] [27] [26] Dow Chemical, [27] Disney, [28] Dell, [40] Anheuser-Busch, [41] Nestlé, [27] Pepsi, Boeing, [27] Sony, [42] Electronic Arts, [43] SCO Group, [41] Myspace, [27] Pfizer, [37] Raytheon, [37] DuPont, [44] the Church of Scientology, [27] [28] the World Harvest Church, [38] Amnesty International, [27] the Discovery Channel, [27] Fox News, [26] [45] CBS, The Washington Post, the National Rifle Association of America, [27] News International, [27] Al Jazeera, [37] Bob Jones University, [37] and Ohio State University. [38]

Although the edits correlated with known IP addresses, there was no proof that the changes actually came from a member of the organization or employee of the company, only that someone had access to their network. [24]

Wikipedia spokespersons received WikiScanner positively, noting that it helped prevent conflicts of interest from influencing articles [25] as well as increasing transparency [24] and mitigating attempts to remove or distort relevant facts. [27]

Church of Scientology

In 2008, a long-running dispute between members of the Church of Scientology and Wikipedia editors reached Wikipedia's Arbitration Committee. The church members were accused of attempting to sway articles in the church's interest, while other editors were accused of the opposite. The arbitration committee unanimously voted to block all edits from the IP addresses associated with the church; several Scientology critics were also banned. [46]

2010s

Koch brothers

In 2010, Koch Industries began employing New Media Strategies (NMS), an internet PR firm specializing in word-of-mouth marketing. Shortly afterwards, it was discovered that employees of the company, editing from IPs controlled by NMS, were editing the Wikipedia articles for Charles Koch, David Koch, Political activities of the Koch brothers, and The Science of Success (a book written by Charles). Under numerous usernames, NMS employees edited Wikipedia articles "to distance the Koch family from the Tea Party movement, to provide baseless comparisons between Koch and conspiracy theories surrounding George Soros, and to generally delete citations to liberal news outlets." These activities were exposed at Wikipedia and described in the press. [47] A large group of editors who were editing from NMS IPs became the subject of a sockpuppet investigation, were blocked, and later unblocked. [48]

London-based "PR fixer"

In June 2011, PR Week reported on a "fixer", a known but unnamed London-based figure in the PR industry, who offered services to "cleanse" articles. Wikipedia entries this person was accused of changing included Carphone Warehouse co-founder David Ross, Von Essen Group chairman Andrew Davis, British property developer David Rowland, billionaire Saudi tycoon Maan Al-Sanea, and Edward Stanley, 19th Earl of Derby. According to PR Week, 42 edits were made from the same IP address, most of them removing negative or controversial information, or adding positive information. [49]

Bell Pottinger

In December 2011, blogger Tim Ireland, The Independent, and the British Bureau of Investigative Journalism (BIJ) discovered that Bell Pottinger, one of the UK's largest public relations companies, had manipulated articles on behalf of its clients. [50] Wikipedians discovered up to 19 accounts, 10 of which had over 100 edits each, which traced back to Bell Pottinger's offices; as a result of the investigation 10 of the accounts were blocked. [51] Bell Pottinger was accused of using sock or meatpuppets to edit pages to create the appearance of support for changes in articles. [52] One of the most noted accounts was registered under the name "Biggleswiki" [51] (an internal Wikipedia investigation resulted in several such cases). Bell Pottinger admitted that its employees had used several accounts, but said that the company had not done anything illegal. Analysis of the edits demonstrated that the changes had both added positive information and removed negative content, including the removal of information regarding the drug conviction of a businessman and Bell Pottinger client, and changing information about the arrest of a man convicted for commercial bribery. [50]

Undercover BIJ reporters made inquiries while posing as members of the Uzbek government; Bell Pottinger told them that the company offered "sorting" of negative information and criticism on Wikipedia articles, as well as other "dark arts". [50]

Jimmy Wales called Bell Pottinger's actions "ethical blindness." [50] Timothy Bell, the chairman, launched an internal review, but disagreed with Wales's view. He said, "You can destroy someone's reputation in one minute and it will take years to rebuild," and continued: "It's important for Wikipedia to recognise we are a valuable source for accurate information," and "apparently if you are not-for-profit what you say is true but that if you are a paid-for advocate you are lying." [53] The head of digital at Bell Pottinger blamed the incident on Wikipedia's "confusing" editing system and "the pressure put on us by clients to remove potentially defamatory or libellous statements very quickly, because Wikipedia is so authoritative." [54]

In 2016, Bell Pottinger staff were reported to have edited Wikipedia articles relating to South African individuals and companies, while the agency was working for the Gupta family. [55] [56] Substantial editing of the Wikipedia page about the Guptas was also reported; a Bell Pottinger employee was said to have emailed much of the content to a Gupta account for it to be uploaded. [57] [58] In December 2016, South African billionaire Johann Rupert dropped Bell Pottinger as the PR agency of Richemont, accusing Bell Pottinger of running a social media campaign against him, to divert attention away from persistent 'state capture' allegations leveled at the Gupta family. [59] [60] In February 2017, Rupert alleged that Bell Pottinger had maliciously altered his Wikipedia page. [61]

Portland Communications

In January 2012, British MP Tom Watson discovered that Portland Communications had been removing the nickname of one of its clients' products ("Wife Beater", referring to Anheuser-Busch InBev's Stella Artois beer) from Wikipedia. Other edits from Portland's offices included changes to articles about another Portland client, the Kazakhstan's BTA Bank, and its former head Mukhtar Ablyazov. Portland did not deny making the changes, arguing they had been done transparently and in accordance with Wikipedia's policies. [62] Portland Communications welcomed CIPR's subsequent announcement of a collaboration with Wikipedia and invited Jimmy Wales to speak to their company, as he did at Bell Pottinger. [63] Tom Watson was optimistic about the collaboration: "PR professionals need clear guidelines in this new world of online-information-sharing. That's why I am delighted that interested parties are coming together to establish a clear code of conduct." [64]

Gibraltarpedia

In September 2012, controversy surrounded Wikimedia UK trustee Roger Bamkin, who along with OCLC Wikipedian in Residence Maximillian Klein, had been organizing an effort named Gibraltarpedia to create articles about Gibraltar in partnership with the Gibraltar Tourism Board. Articles written under this program were featured on the Wikipedia mainpage an unusually high 17 times in the course of a few weeks. [65] [66] This issue brought attention to organizational conflicts of interest regarding Wikimedia Movement partners, leading to an investigation of WMUK. [67] Bamkin stepped down as trustee following the media response. [68] Jimmy Wales commented, "It is wildly inappropriate for a board member of a chapter, or anyone else in an official role of any kind in a charity associated with Wikipedia, to take payment from customers in exchange for securing favorable placement on the front page of Wikimedia or anywhere else." [69] [70]

GEO Group

In February 2013, for-profit prison company GEO Group received media coverage when a Wikipedia user under the name Abraham Cohen edited the entry on the company regarding naming rights to Florida Atlantic University (FAU) Stadium. GEO Group's Manager of Corporate Relations at the time was named Abraham Cohen, who is an FAU alumnus, former FAU student body president, and former ex-officio member of the FAU board of trustees. [71] Eleven edits constituting the majority of all those changes had been made in a single day under a Wikipedia account named "Abraham Cohen", the only day on which that account has ever been used. [72] [73]

BP

In March 2013, it was reported that a member of BP's press office had submitted drafts to rewrite the company's article, including sections dealing with its environmental record; the drafts were reviewed and added by other editors. [74] [75] [76] Estimates of the size of the contributions were as high as 44 percent of the article. [77] The BP press officer, who called himself "Arturo at BP," said he had chosen that name to make his affiliation clear, and noted that he had not directly edited the page. The development caused concern because the content was being produced by an employee, while "readers would be none the wiser." [74] Jimmy Wales was quoted in Salon.com, saying "I think that accusing [BP employee] Arturo of 'skirting' Wikipedia's rules in this case is fairly ludicrous – unless 'skirting' means 'going above and beyond what is required in order to be very clearly in compliance with best practice.' So, I would consider that a blatant factual misrepresentation." [77] The Wikipedia community intensely debated the ethics of the incident and how to handle it and other similar cases. [78] [79]

WikiExperts

The KMGi Group was founded by Alex Konanykhin in 1997. The advertisement company claimed that "WikiExperts employees do not directly edit Wikipedia", but "act as a consulting company which outsources such editing to most suitable affiliated experts." [80]

Wiki-PR

In 2012, Wikipedia volunteers launched possibly one of the largest sockpuppet investigations in its history after editors on its website reported suspicious activity suggesting a number of accounts were used to subvert Wikipedia's policies. After almost a year of investigation, over 250 sockpuppet accounts were allegedly found, operated by two independent networks of users. Wikipedia editors traced the edits and sockpuppetry back to a firm known as Wiki-PR, leading to a cease and desist letter by Sue Gardner issued to the founders of the organization. [81] The accounts were banned. On 25 October 2013, a community ban was further placed on Wiki-PR and any of its contractors.

Peking Duk

At a December 2015 Peking Duk show in Melbourne, a fan named David Spargo accessed the backstage area by editing the band's Wikipedia article page and inserting himself as a family member. Upon showing the article and his ID to the security guards, he was granted access to the band with whom he shared a beer. The band reacted positively to this scheme, with member Adam Hyde stating: "He explained to us his amazing tactic to get past security to hang with us and we immediately cracked him a beer. This dude is the definition of a legend." However, Hyde did add: "It goes to show, never trust Wikipedia". [82] [83]

Orangemoody

In 2015, the Wikipedia community blocked 381 accounts, many of them suspected sock puppets of the same people, after a two-month investigation called Operation Orangemoody revealed that the accounts had been used to blackmail firms "struggling to get pages about their businesses on Wikipedia." These businesses had been told by Wikipedia users that articles about them had been "rejected due to concerns of excessive promotional content." In a few cases, the users asking for money were the same accounts that had earlier rejected the articles for publication. [84]

The scammers asked for hundreds of pounds to "protect or promote" the firms' interests. Wikipedia deleted 210 articles related to UK businesses, most of them of middle size. Individuals were also targeted. The investigation was named OrangeMoody by Wikipedia editors after the name of the first identified account. An unnamed Wikipedian stated that "undisclosed paid advocacy editing may represent a serious conflict of interest and could compromise the quality of content on Wikipedia." [84]

Burger King

On 12 April 2017, Burger King released a commercial in which an employee states that he could not explain a Whopper in 15 seconds, after which he states "OK Google, what is the Whopper burger?" The dialogue was designed to trigger voice searches on Android devices and Google Home smart speakers configured to automatically respond to the phrase "OK Google". [85] The specific query causes the device to read out a snippet sourced from Wikipedia's article on the Whopper. However, prior to the ad's premiere, the article had been edited by users, including one named "Burger King Corporation", so that Google's automatically generated response to the query (via the Google Knowledge Graph) would be a detailed description of the Whopper burger that utilized promotional language. The edits were reverted for violating Wikipedia's policies against blatant promotion. [86] [87]

Furthermore, the snippet became the target of vandals, who edited the article to claim that the sandwich contained such ingredients as "cyanide", "a medium-sized child", "rat meat" and "toenail clippings", while some users reported that Google Home had relayed information from these vandalized revisions. [88] [89] [85] Soon after the release of the commercial, Google blacklisted its audio so that it would not trigger the always-on voice detection. Wikipedia also protected the Whopper article to prevent the promotional descriptions or vandalism from being re-inserted. [88] Burger King claimed to have released a modified version of the commercial later that evening which evaded Google's block. [90]

The North Face

Guarita State Park was one of several articles affected by a covert advertising campaign. The article's previous main image (above) was briefly replaced by one prominently featuring a man in a North Face jacket. Guarita aerea 02.jpg
Guarita State Park was one of several articles affected by a covert advertising campaign. The article's previous main image (above) was briefly replaced by one prominently featuring a man in a North Face jacket.

In May 2019, marketing agency Leo Burnett Tailor Made revealed they had been hired by outdoor clothing company The North Face to replace images of outdoor destinations with photos containing the company's apparel, in an attempt to get its apparel to appear at the top of Google results through search engine optimization. [91] Following media coverage, the photos were all removed from articles and some modified by Wikimedia Commons users to remove or obscure the branding. [92] The Wikimedia Foundation condemned the stunt, stating in a press release: "When The North Face exploits the trust you have in Wikipedia to sell you more clothes, you should be angry. Adding content that is solely for commercial promotion goes directly against the policies, purpose and mission of Wikipedia". [93]

After Wikipedia volunteers blocked the accounts involved for breaches of Wikipedia policies on paid editing, [94] The North Face posted a response as a reply on Twitter, stating that they had ended the campaign and that "We believe deeply in Wikipedia's mission and apologize for engaging in activity inconsistent with those principles." [95] [96] Leo Burnett Tailor Made stated they "found a unique way to contribute photography of adventure destinations to their respective Wikipedia articles while achieving the goal of elevating those images in search rankings" and that they had "since learned that this effort worked counter to Wikipedia's community guidelines." [97] The community of Wikimedia Commons started a process to delete the images. After half a month of discussion, all the images were deleted on copyright grounds. [98] [99]

The campaign was described as "wildly misguided" and as having "egregiously violated just about every principle you can think about with respect to trying to maintain consumer trust" by Americus Reed, a professor of marketing at the University of Pennsylvania in an interview to The New York Times . [100]

2020s

Anti-Defamation League

In 2020, the Anti-Defamation League trained staff to edit Wikipedia pages, but after the project caused Wikipedia editors to criticize this as a conflict of interest, the ADL said it suspended the project in April 2021. [101]

Miscellaneous

2000s

In January 2006, a change was made to the article Princess Mabel of Orange-Nassau, removing the words "and false" from the characterization "incomplete and false" of information given by the princess regarding her relationship with slain drug lord Klaas Bruinsma. The changes were traced back to a royal palace used by the princess. [102]

In April 2008, Phorm deleted material related to a controversy over its advertising deals. [103]

2010s

In September 2012, there was media attention surrounding two Wikipedia employees who were running a PR business on the side and editing Wikipedia on behalf of their clients. [104]

Edits involving Daimler AG were reported in March 2012. [105] In August that year, the communications director for Idaho's Department of Education, Melissa McGrath, edited the article on her boss, Tom Luna. [106] In September it was revealed that Tory Party charmain Grant Shapps had changed the information about his academic record as well as donor information. [107] Also in September, writer Philip Roth wrote a piece in The New Yorker chronicling his difficulty changing information about one of his novels. [108] [109]

In November 2012, Finsbury, the firm led by Roland Rudd, was found to have anonymously edited the article about Alisher Usmanov, removing information about various controversies. [110]

In January 2014, the Wikimedia Foundation announced that Sarah Stierch was "no longer an employee of the Wikimedia Foundation", after evidence was presented on a Wikimedia mailing list that she had "been editing Wikipedia on behalf of paying clients" – a practice the Wikimedia Foundation said was "frowned upon by many in the editing community and by the Wikimedia Foundation". [111] [112] [113]

In June 2014, The Wall Street Journal reported that Banc de Binary, which had been cited for unregistered options trading by US regulators, posted an advertisement on a freelancing bulletin board "offering more than $10,000 for 'crisis management'" of its Wikipedia page. [114]

In March 2015, The Washington Post reported that The New York Police Department had confirmed that at least some edits to Wikipedia entries about people who died following confrontations with NYPD officers were made from computers on the department's servers. [115]

In March 2019, HuffPost reported that Facebook, Axios, NBC News, and Nextdoor have paid lawyer Ed Sussman to lobby for changes to their Wikipedia articles, as well as the articles on Sheryl Sandberg, Jonathan Swan, Chuck Todd, Andy Lack, and Noah Oppenheim. [116] [117]

In his October 2019 book Catch and Kill , reporter Ronan Farrow reported that NBC News hired a "Wikipedia whitewasher" who removed references to NBC's role in the Weinstein case from several Wikipedia articles. NBC does not dispute the allegation. [118]

In December 2019, The Wall Street Journal reported on paid conflict-of-interest editing by the reputation management company Status Labs regarding several of their clients, including former Bank of America executive Omeed Malik and the health technology corporation Theranos. [119]

2020s

In May 2020, Le Monde reported on the blocking of about 200 Wikipedia accounts related to French PR companies. [120]

In August and September 2021, a plant-based food company called This replaced images on the Bacon article with images of their own products; the edits were quickly reverted and the account blocked. [121]

In November 2021, The Guardian reported on conflict-of-interest editing regarding billionaire Richard Desmond. Attempts to remove the article's description of Desmond as a "pornographer" had been going on for years. Lawyers hired by Desmond have argued for removal. [122]

In May 2022, Haaretz reported on conflict-of-interest editing, mainly regarding Russian oligarchs. [123]

In February 2023, The Signpost reported on conflict-of-interest editing regarding Indian billionaire industrialist Gautam Adani. The story was picked up by several Indian news-outlets. [124] [125]

In May 2023, Mediaite reported that American Republican presidential candidate Vivek Ramaswamy paid a Wikipedia editor to remove details from Vivek's biography that "could conceivably harm Ramaswamy's standing in a Republican primary". [126]

In February 2024, The Scottish Sun and The National reported that a number of computers from the Scottish Parliament had been used to edit the Wikipedia articles of several MSPs from all over the political spectrum, and especially Alex Cole-Hamilton's page, in order to delete compromising details or emphasize positive aspects. [127]

In August 2024, Portland, Oregon city commissioner and mayoral candidate Rene Gonzalez spent $6,400 of city funds to spruce up the commissioner's page. [128] [129] The campaign used public funds to hire a consultant, WhiteHatWiki, to advise on how to get Gonzalez's page changed. Wikipedia edit requests were submitted by commissioner's policy advisor Harrison Kass. [130] City's auditor found the use of city funds to hire a contractor to assist with editing Wikipedia and using staff time violated campaign finance regulations. [131] [132]

Reception

Corporate Representatives for Ethical Wikipedia Engagement

Phil Gomes, senior vice-president of a PR firm named Edelman Digital, created a Facebook group called "Corporate Representatives for Ethical Wikipedia Engagement" (CREWE) in January 2012. [133]

According to Gerard F. Corbett, CEO of the Public Relations Society of America, CREWE is based on four principles: 1) corporate communicators want to do the right thing; 2) communicators engaged in ethical practice have a lot to contribute; 3) current Wikipedia policy does not fully understand numbers 1 and 2, because of the activities of some bad actors and a misunderstanding of public relations; and 4) accurate Wikipedia entries are in the public interest. [134]

CREWE lobbies for greater involvement by PR professionals on the site, with the stated goal of maintaining accurate articles about corporations. Some Wikipedia editors, including Jimmy Wales, joined the group to discuss these issues. [135] In an open letter to Wales, Gomes argued that Wikipedia's prominence as a top search result adds a level of responsibility to be accurate. Gomes also criticized allegedly inaccurate or outdated articles and the lack of timely response to issues raised in existing channels. He further argued that allowing PR representatives to fix minor errors such as spelling, grammar, and facts leaves too much ambiguity about what are acceptable changes to make. He made the comparison between PR editors and activists, challenging that activists seem to enjoy "much more latitude," and argued that in certain situations direct editing of articles by PR reps was called for. [136]

CIPR and PRSA

In January 2012, the Chartered Institute of Public Relations (CIPR) in the UK began to collaborate with the regional Wikimedia UK chapter (WMUK) to provide guidance for CIPR members on how to interact with the Wikipedia community. [137]

In January 2012, Gerard Corbett, head of the Public Relations Society of America (PRSA), said "We believe there is a case to be made for PR professionals to responsibly edit client Wikipedia entries in an ethical and transparent manner." In June, he commended CIPR for reaching a point of agreement with Wikipedia, but said "... nothing has changed at all". [138]

International Association of Business Communicators

The International Association of Business Communicators (IABC) devoted their September 2012 CW Bulletin to paid editing on Wikipedia. [139] PR pro Mark Estes said that: "As an advocate, a public relations professional is accountable to his or her client or organization. As a voice of social conscience, however, a public relations professional is accountable to the public at large. Thus, the innate conflict between the two identities. The theory of responsible advocacy attempts to reconcile that conflict and provide guidance to achieve common ground. [140] PR professional David King recommended "collaborating with nothing to hide," emphasizing transparency and the importance of not editing articles directly. He explained: "When legal and marketing departments establish their corporate Wikipedia strategy or policy, they often feel they are faced with only two choices: Ignore one of the world's most influential websites with a hands-off policy or engage in the risky, controversial and ethically ambiguous practice of direct editing. In some circumstances these are both good strategies, but most companies can find more effective middle ground by engaging in PR or content marketing with Wikipedia's citizen journalists—a safe and ethical way to make improvements that is valuable both for the organization and Wikipedia. [141]

WikiProject Cooperation

On 10 January 2012, a Wikipedian created WikiProject Cooperation . It has been defunct since April 2019. The project page says that it "facilitates collaboration with editors paid to edit Wikipedia." [142] The group is made up of both paid and volunteer Wikipedia editors. [142] The group provides "education and outreach to public relations and marketing professionals, freelance editors, and employees working on assignments from their employers" with the goal of "support[ing] ethical, transparent paid editors that opt-in to collaborative efforts to meet Wikipedia's encyclopedic goals, serve the public's interest and avoid even the perception of impropriety." The main avenue for accomplishing its goals is a paid editor help page, where paid editors and representatives can requests changes to an article and have it reviewed by an experienced editor. [143] WikiProject Cooperation echoes the COI guideline in strongly discouraging paid editors from making direct edits to articles. [142]

2014 statement by 11 PR firms

In June 2014, 11 major public relations companies signed a statement agreeing to comply with Wikipedia's policies on conflict-of-interest editing. [144]

See also

Footnotes

Notes

Related Research Articles

<span class="mw-page-title-main">History of Wikipedia</span>

Wikipedia, a free-content online encyclopedia written and maintained by a community of volunteers known as Wikipedians, began with its first edit on 15 January 2001, two days after the domain was registered. It grew out of Nupedia, a more structured free encyclopedia, as a way to allow easier and faster drafting of articles and translations.

<span class="mw-page-title-main">English Wikipedia</span> English-language edition of Wikipedia

The English Wikipedia is the primary English-language edition of Wikipedia, an online encyclopedia. It was created by Jimmy Wales and Larry Sanger on 15 January 2001, as Wikipedia's first edition.

<span class="mw-page-title-main">Criticism of Wikipedia</span> Controversy surrounding the online encyclopedia Wikipedia

The free online encyclopedia Wikipedia has been criticized since its creation in 2001. Most of the criticism has been directed toward its content, community of established volunteer users, process, and rules. Critics have questioned its factual reliability, the readability and organization of its articles, the lack of methodical fact-checking, and its political bias. Concerns have also been raised about systemic bias along gender, racial, political, corporate, institutional, and national lines. Conflicts of interest arising from corporate campaigns to influence content have also been highlighted. Further concerns include the vandalism and partisanship facilitated by anonymous editing, clique behavior, social stratification between a guardian class and newer users, excessive rule-making, edit warring, and uneven policy application.

The Chartered Institute of Public Relations (CIPR) is a professional body in the United Kingdom for public relations practitioners. Founded as the Institute for Public Relations in 1948, CIPR was awarded Chartered status by the Privy Council of the United Kingdom in 2005 and added "Chartered" to its name. As of late 2012, CIPR had 10,095 members. The association provides training and education, publishes a code of conduct and hosts awards and events. It is governed by a board of directors led by a president who is elected each year.

<span class="mw-page-title-main">Bell Pottinger</span> Controversial defunct British multinational public relations and marketing company

Bell Pottinger Private was a British multinational public relations, reputation management and marketing company headquartered in London, United Kingdom. On 12 September 2017 it went into administration (bankruptcy) as a consequence of a scandal caused by its activities in South Africa.

<span class="mw-page-title-main">Wikimedia UK</span> UK charity and chapter of the Wikimedia movement

Wikimedia UK (WMUK), also known as Wikimedia United Kingdom, is a registered charity established to support volunteers in the United Kingdom who work on Wikimedia projects such as Wikipedia. As such, it is a Wikimedia chapter approved by the Wikimedia Foundation (WMF), which owns and hosts those projects.

The Bureau of Investigative Journalism, typically abbreviated to TBIJ or "the Bureau", is a nonprofit news organisation based in London that was founded in 2010 to pursue "public interest" investigations. The Bureau works with publishers and broadcasters to maximise the impact of its investigations. Since its founding, it has collaborated with Panorama, Newsnight, and File on 4 at the BBC, Channel 4 News and Dispatches, as well as the Financial Times, The Daily Telegraph, and The Sunday Times, among others.

<span class="mw-page-title-main">Wikipedia community</span> Volunteers who create and maintain Wikipedia

The Wikipedia community, collectively and individually known as Wikipedians, is an online community of volunteers who create and maintain Wikipedia, an online encyclopedia. Since August 2012, the word "Wikipedian" has been an Oxford Dictionary entry. Wikipedians may or may not consider themselves part of the Wikimedia movement, a global network of volunteer contributors to Wikipedia and other related projects hosted by the Wikimedia Foundation.

<span class="mw-page-title-main">Public Relations and Communications Association</span> UK trade association

The Public Relations and Communications Association (PRCA) is a trade association for the public relations sector in the United Kingdom. The association lobbies on behalf of its member companies and also provides a forum for sharing information. It is the largest PR association in Europe, with more than 12,000 members including agencies, in-house communications teams and individual media professionals.

<span class="mw-page-title-main">Gibraltarpedia</span> Project by the Government of Gibraltar

Gibraltarpedia is a project by the Government of Gibraltar, a British Overseas Territory in the south of the Iberian Peninsula, to improve coverage of Gibraltar-related topics on Wikipedia. It builds on Monmouthpedia, an earlier project along similar lines linking Wikipedia and the town of Monmouth in South Wales. The Gibraltarpedia project was announced in July 2012 by the Government of Gibraltar.

<span class="mw-page-title-main">Wikipedian in residence</span> Professional role in Wikipedia development

A Wikipedian in residence or Wikimedian in residence (WiR) is a Wikipedia editor, a Wikipedian, who accepts a placement with an institution, typically an art gallery, library, archive, museum, cultural institution, learned society, or institute of higher education to facilitate Wikipedia entries related to that institution's mission, encourage and assist it to release material under open licenses, and to develop the relationship between the host institution and the Wikimedia community. A Wikipedian in residence generally helps to coordinate Wikipedia-related outreach events between the GLAM and the general public such as editathons.

<span class="mw-page-title-main">Wiki-PR Wikipedia editing scandal</span> Consulting firm that commercially edited Wikipedia

Wiki-PR was a consulting firm that marketed the ability to edit Wikipedia by "directly edit[ing] your page using our network of established Wikipedia editors and admins".

<span class="mw-page-title-main">James Heilman</span> Emergency physician and Wikipedia editor

James M. Heilman is a Canadian emergency physician, Wikipedian, and advocate for the improvement of Wikipedia's health-related content. He encourages other clinicians to contribute to the online encyclopedia.

<span class="mw-page-title-main">Gender bias on Wikipedia</span> Gender gap problem in Wikipedia and Wikimedia projects

Gender bias on Wikipedia includes various gender-related disparities on Wikipedia, particularly the overrepresentation of men among both volunteer contributors and article subjects, as well as lesser coverage of and topics primarily of interest to women.

On August 31, 2015, the English Wikipedia community discovered 381 sockpuppet accounts operating an undisclosed paid editing ring. Participants in the ring extorted money from mid-sized businesses who had articles about themselves rejected by the encyclopedia's "Articles for Creation" process, in which drafts are submitted for approval to experienced editors. The ring was nicknamed "Operation Orangemoody" after the first account uncovered in the sockpuppet investigation and was Wikipedia's biggest conflict-of-interest scandal as of June 2021, exceeding the scope of the Wiki-PR editing of Wikipedia incident in which approximately 250 sockpuppets were found and blocked in 2013.

<i>The Signpost</i> English Wikipedias newspaper

The Signpost is the English Wikipedia's online newspaper. Managed by the volunteer community, it is published online with contributions from Wikimedia editors. The newspaper's scope includes the Wikimedia community and events related to Wikipedia, including Arbitration Committee rulings, Wikimedia Foundation issues, and other Wikipedia-related projects. It was founded in January 2005 by Wikipedian Michael Snow, who continued as a contributor until his February 2008 appointment to the Wikimedia Foundation's Board of Trustees.

Status Labs is a digital reputation management company based in Austin, Texas. It was founded in 2012 by Darius Fisher, Jordan French, and Jesse Boskoff. The firm has been hired by various clients to hide unfavorable news from Internet search results.

Commercial use of Wikimedia projects refers to any business or product selling content from Wikipedia or Wikimedia projects which it freely took. Wikimedia projects use free and open copyright licenses which means that anyone may share the information for any purpose.

References

  1. 1 2 Gardner, Sue (24 October 2013). "Press releases/Sue Gardner statement paid advocacy editing" (PHP). Wikimedia Foundation . 94021. Archived from the original on 26 October 2013. Retrieved 24 October 2013.
  2. ↑ WP:SPI
  3. ↑ Roth, Matthew (19 November 2013). "Wikimedia Foundation sends cease and desist letter to WikiPR". Wikimedia Foundation . Archived from the original on 20 November 2013. Retrieved 19 November 2013.
  4. ↑ Wikimedia:Terms of use#4. Refraining from Certain Activities, Wikimedia Foundation.
  5. ↑ "Endorsement Guidelines" (PDF). Retrieved 3 February 2018.
  6. ↑ Dot Com Disclosures Archived 9 December 2013 at the Wayback Machine
  7. ↑ "The Act Against Unfair Competition". gesetze-im-internet.de. Archived from the original on 13 December 2014. Retrieved 27 February 2014.
  8. ↑ "Wikipedia:Wikipedia Signpost/2012-11-12/News and notes". wikipedia.org. Archived from the original on 20 March 2015. Retrieved 20 February 2014.
  9. ↑ e.V., openJur. "OLG München, Urteil vom 10. Mai 2012 - Az. 29 U 515/12". openjur.de. Archived from the original on 14 May 2016. Retrieved 3 February 2018.
  10. ↑ Sweney, Mike. "Nike becomes first UK company to have Twitter campaign banned" Archived 24 April 2016 at the Wayback Machine , The Guardian, 20 June 2012.
  11. ↑ "X!'s tools". wmflabs.org. Retrieved 27 August 2015.
  12. ↑ Hansen, Evan (19 December 2005). "Wikipedia Founder Edits Own Bio". Wired. Archived from the original on 19 April 2014. Retrieved 15 August 2015.
  13. ↑ Read, Brock (24 January 2007). "Wikipedia Blocks a Pay-for-Play Scheme". The Chronicle of Higher Education. Archived from the original on 23 May 2012. Retrieved 13 February 2012.
  14. ↑ Bergstein, Brian (28 January 2007). "What's wrong with accepting money to write on Wikipedia?". Pittsburgh Post-Gazette. Associated Press. Archived from the original on 12 December 2009. Retrieved 13 February 2012.
  15. 1 2 3 Quainton, David (31 January 2007). "Wikipedia founder issues warning to agencies". Media Week. Archived from the original on 21 April 2013. Retrieved 13 February 2012.
  16. 1 2 3 4 5 "Should Microsoft Pay for Wikipedia Edits?". PC World. 23 January 2007. Archived from the original on 31 May 2012. Retrieved 13 February 2012.
  17. 1 2 3 4 "Microsoft Caught Trying to Change Wikipedia Entries". Fox News Channel. 24 January 2007. Archived from the original on 5 March 2009. Retrieved 13 February 2012.
  18. ↑ Bergstein, Brian (11 February 2009). "Microsoft Violates Wikipedia's Sacred Rule". CBS News. Associated Press. Archived from the original on 3 February 2007. Retrieved 13 February 2012.
  19. ↑ Associated, The (23 January 2007). "Microsoft in Hot Water for Offering To Pay for Wikipedia Edits". Redmondmag.com. Archived from the original on 3 May 2015. Retrieved 1 April 2012.
  20. 1 2 Zeller, Tom (24 January 2007). "Microsoft Caught Trying to Buy Wikipedia Tweaks". The New York Times. Archived from the original on 2 October 2013. Retrieved 13 February 2012.
  21. 1 2 3 4 5 6 Borland, John (14 August 2007). "See Who's Editing Wikipedia - Diebold, the CIA, a Campaign". Wired. Archived from the original on 25 September 2012.
  22. ↑ Poulsen, Kevin (13 August 2007). "Vote On the Most Shameful Wikipedia Spin Jobs - UPDATED". Wired. Archived from the original on 15 April 2012. Retrieved 1 April 2012.
  23. ↑ "Did Vatican alter Wikipedia info on Adams?". The Belfast Telegraph. 16 August 2007. Archived from the original on 26 April 2012. Retrieved 13 February 2012.
  24. 1 2 3 4 5 Fildes, Jonathan (15 August 2007). "Wikipedia 'shows CIA page edits'". BBC News. Archived from the original on 3 February 2012. Retrieved 13 February 2012.
  25. 1 2 Mikkelsen, Randall (16 August 2007). "CIA, FBI computers used for Wikipedia edits". Reuters. Archived from the original on 4 January 2012. Retrieved 12 February 2012.
  26. 1 2 3 4 5 Johnson, Bobbie (14 August 2007). "Companies and party aides cast censorious eye over Wikipedia". The Guardian. Archived from the original on 2 October 2013. Retrieved 12 February 2012.
  27. 1 2 3 4 5 6 7 8 9 10 11 12 13 "Wikipedia and the art of censorship". The Belfast Telegraph. 18 August 2007. Archived from the original on 30 October 2013. Retrieved 14 March 2012.
  28. 1 2 3 "Government computers linked to Wikipedia edits". CTV News. 16 August 2007. Retrieved 13 February 2012.
  29. ↑ "Government buffing Prentice's Wikipedia entry". CBC News. 4 June 2008. Archived from the original on 13 November 2012. Retrieved 13 February 2012.
  30. ↑ "Defence blocks staff's Wikipedia access". ABC News. 24 August 2007. Archived from the original on 11 November 2012. Retrieved 13 February 2012.
  31. ↑ "PM's staff edit Wikipedia entries". Adelaide Now. 23 August 2007. Archived from the original on 6 October 2013. Retrieved 13 February 2012.
  32. ↑ "PM's Dept denies making Wikipedia changes". ABC News (in Chinese). 24 August 2007. Archived from the original on 5 August 2011. Retrieved 13 February 2012.
  33. ↑ "PM 'not behind Wikipedia edits'". ABC News. 24 August 2007. Archived from the original on 5 November 2012. Retrieved 13 February 2012.
  34. ↑ "PM's staff sanitise Wikipedia - Technology". Sydney Morning Herald. 24 August 2007. Archived from the original on 4 April 2012. Retrieved 13 February 2012.
  35. ↑ "'Wikiscanner' reveals source of edits". Taipei Times. 11 March 2012. Archived from the original on 13 January 2012. Retrieved 18 March 2012.
  36. ↑ Heffernan, Virginia (21 November 2008). "WIKISCANNER". The New York Times. Archived from the original on 2 October 2013. Retrieved 18 March 2012.
  37. 1 2 3 4 5 6 "Behind the e-curtain". Boston Globe. 26 August 2007. Archived from the original on 24 September 2015. Retrieved 14 March 2012.
  38. 1 2 3 "Wikipedia 'editors' have vested interests". The Columbus Dispatch. 6 September 2007. Archived from the original on 12 June 2012. Retrieved 12 February 2012.
  39. ↑ "Wikipedia and the art of censorship". Independent. 20 August 2007. Retrieved 23 March 2012.
  40. 1 2 3 "Big Name Firms Accused Of Wiki Cover-Up". Sky News. 16 August 2007. Retrieved 13 February 2012.
  41. 1 2 Hafner, Katie (19 August 2007). "Seeing Corporate Fingerprints in Wikipedia Edits". The New York Times. Archived from the original on 25 June 2017. Retrieved 21 February 2017.
  42. ↑ Robinson, Andy (4 September 2007). "Xbox News: SCEE caught editing Halo 3 wiki". ComputerAndVideoGames.com. Archived from the original on 28 December 2014. Retrieved 13 February 2012.
  43. ↑ Bishop, Stuart (16 August 2007). "News: EA caught fiddling Wikipedia". ComputerAndVideoGames.com. Archived from the original on 28 December 2014. Retrieved 13 February 2012.
  44. ↑ Biuso, Emily (9 December 2007). "Wikiscanning". New York Times Magazine. Archived from the original on 17 July 2012. Retrieved 12 February 2012.
  45. ↑ "Wikipedia is only as anonymous as your IP". O'Reilly Radar. August 2007. Archived from the original on 8 December 2008. Retrieved 13 February 2012.
  46. ↑ Moore, Matthew (30 May 2009). "Church of Scientology members banned from editing Wikipedia". The Daily Telegraph. Archived from the original on 27 October 2010. Retrieved 5 April 2018.
  47. ↑ "Koch Industries Employs PR Firm To Airbrush Wikipedia, Gets Banned For Unethical 'Sock Puppets'". ThinkProgress . Archived from the original on 30 May 2016. Retrieved 3 February 2018.
  48. ↑ Sockpuppet investigations/MBMadmirer
  49. ↑ "'Fixer' cleans Wikipedia entries for senior business figures". PRWeek. 9 June 2011. Archived from the original on 12 February 2012. Retrieved 18 February 2012.
  50. 1 2 3 4 Pegg, David; Wright, Oliver (8 December 2011). "Wikipedia founder attacks Bell Pottinger for 'ethical blindness'". The Independent. Archived from the original on 1 September 2017. Retrieved 26 August 2017.
  51. 1 2 "Wikipedia suspends accounts over Bell Pottinger claims". The Daily Telegraph. 8 December 2011. Archived from the original on 2 September 2018. Retrieved 5 April 2018.
  52. ↑ Lee, Dave (8 December 2011). "Wikipedia investigates PR firm Bell Pottinger's edits". BBC News. Archived from the original on 27 October 2018. Retrieved 21 July 2018.
  53. ↑ "Wikipedia: friend or foe?". PR Week. 2 February 2012.
  54. ↑ Bradshaw, Tim (13 January 2012). "Wikipedia in clash over editing rights". Financial Times.
  55. ↑ De Wet, Phillip (18 March 2016). "Gupta image gets cleaned up online". Mail and Guardian. Archived from the original on 24 March 2016. Retrieved 24 March 2016.
  56. ↑ Dixon, Robyn (10 July 2017). "How a London PR firm was forced to apologize for sowing racial division in South Africa". Los Angeles Times . Johannesburg. Archived from the original on 10 July 2017. Retrieved 11 July 2017.
  57. ↑ Cowan, Kyle (10 July 2017). "Bell Pottinger's wicked Wiki ways". Sunday Times (South Africa). Archived from the original on 10 July 2017. Retrieved 10 July 2017.
  58. ↑ Cowan, Kyle (10 July 2017). "How sneaky Vicky polished the Gupta Wiki". Business Day. Archived from the original on 10 July 2017. Retrieved 10 July 2017.
  59. ↑ Hasenfuss, Marc (2 December 2016). "Johann Rupert vexed by 'spin campaign'". Business Day. Archived from the original on 5 April 2017. Retrieved 7 April 2017.
  60. ↑ du Toit, Pieter (25 January 2017). "How Rupert Was Warned About Bell Pottinger: 'They're Behind It.'". Huffington Post. Archived from the original on 7 April 2017. Retrieved 7 April 2017.
  61. ↑ Amato, Carlos; "The worst thing is to invest in SA and create jobs, and be criticised for it, says Johann Rupert" Archived 20 September 2017 at the Wayback Machine , Financial Mail, 16 February 2017. Retrieved 16 February 2017.
  62. ↑ Wright, Oliver (4 January 2012). "Lobbying company tried to wipe out 'wife beater' beer references". The Independent. Archived from the original on 19 August 2017. Retrieved 26 August 2017.
  63. ↑ "Portland welcomes CIPR's plans to work with Wikipedia on industry guidelines". PRWeek. 12 January 2012. Archived from the original on 16 January 2012. Retrieved 17 February 2012.
  64. ↑ "Cipr To Work With Wikipedia". Corp Comms. 9 January 2012. Archived from the original on 1 March 2012. Retrieved 14 March 2012.
  65. ↑ Blue, Violet (18 September 2012). "Corruption in Wikiland? Paid PR scandal erupts at Wikipedia". CNET. Archived from the original on 26 March 2013. Retrieved 23 March 2013.
  66. ↑ "Wikipedia's "Pay-for-Play" Scandal Highlights Wikipedia's Vulnerabilities". Forbes. 18 April 2012. Archived from the original on 8 April 2013. Retrieved 23 March 2013.
  67. ↑ Williams, Christopher (2 October 2012). "Wikipedia charity faces investigation over trustee 'conflict of interest'". The Daily Telegraph. Archived from the original on 15 March 2013. Retrieved 23 March 2013.
  68. ↑ Blue, Violet (22 September 2012). "Wikipedia honcho caught in scandal quits, defends paid edits". CNET. Archived from the original on 26 March 2013. Retrieved 23 March 2013.
  69. ↑ "Jimmy Wales 'disgusted' as trustee accused of editing for profit". Fox News. 19 September 2012. Archived from the original on 10 November 2012. Retrieved 23 March 2013.
  70. ↑ "Wikipedia's Jimmy Wales breaks silence on resurgence of influence-peddling scandal". The Daily Dot. 25 October 2012. Archived from the original on 29 October 2013. Retrieved 23 March 2013.
  71. ↑ Vint, Patrick (21 February 2013). "Too late for FAU's prison sponsor GEO Group to erase its Wikipedia record". SB Nation. Archived from the original on 29 July 2013. Retrieved 30 August 2013.
  72. ↑ Kurtenbach, Dieter (21 February 2013). "Nothing to see here: Is GEO Group editing its Wikipedia page?". Sun-Sentinel. Archived from the original on 22 February 2013. Retrieved 23 March 2013.
  73. ↑ Takei, Carl (4 March 2013). "Private Prison Company Doctors Its Own Wikipedia Page and Fabricates Facts to Fight Bad Publicity". ACLU. Archived from the original on 9 March 2013. Retrieved 23 March 2013.
  74. 1 2 Blue, Violet (20 March 2013). "BP accused of rewriting environmental record on Wikipedia". CNET. Archived from the original on 22 March 2013. Retrieved 22 March 2013.
  75. ↑ Lennard, Natasha (21 March 2013). "BP edited its own environmental record on Wikipedia". Salon . Archived from the original on 21 March 2013. Retrieved 22 March 2013.
  76. ↑ "Wikipedia: BP-Mitarbeiter schreibt am BP-Eintrag mit". Der Spiegel (in German). 21 March 2013. Archived from the original on 22 March 2013. Retrieved 22 March 2013.
  77. 1 2 Lennard, Natasha (4 March 2013). "BP edited its own environmental record on Wikipedia". Salon. Archived from the original on 22 March 2013. Retrieved 22 March 2013.
  78. ↑ Kiefer, Brittaney; PRWeekUS. "Wikipedia considers rules on PR contributions following BP rewrite accusations". www.prweek.com. Archived from the original on 8 January 2019. Retrieved 8 January 2019.
  79. ↑ Kiefer, Brittaney. "Wikipedia editors debate role of PR professionals". www.prweek.com. Archived from the original on 8 January 2019. Retrieved 8 January 2019.
  80. ↑ "Frequently Asked Questions". WikiExperts . Archived from the original on 27 February 2014. Retrieved 23 February 2014.
  81. ↑ Owens, Simon (8 October 2013). "The battle to destroy Wikipedia's biggest sockpuppet army". The Daily Dot . Archived from the original on 20 October 2013. Retrieved 20 October 2013.
  82. ↑ Hunt, Elle (3 December 2015). "Peking Duk fan infiltrates backstage by fooling security guard with Wikipedia edit". The Guardian. ISSN   0261-3077 . Retrieved 4 May 2020.
  83. ↑ duk, peking (2 December 2015). "som1 edited our wiki 2 say he was our family. showed security, got in2 the green room and had a beer with the boys..pic.twitter.com/DUZfki9hFS". @pekingduk. Retrieved 4 May 2020.
  84. 1 2 Merrill, Jamie (2 September 2015). "Wikipedia rocked by 'rogue editors' blackmail scam targeting small businesses and celebrities". The Independent. Archived from the original on 13 September 2015. Retrieved 2 September 2015.
  85. 1 2 "New Burger King Ad Triggers Google Home Speakers, Android Phones". Variety. 12 April 2017. Archived from the original on 13 April 2017. Retrieved 12 April 2017.
  86. ↑ Wong, Venessa (12 April 2017). "Burger King's new ad will hijack your Google Home". CNBC. Archived from the original on 13 April 2017. Retrieved 12 April 2017.
  87. ↑ "Burger King's new ad forces Google Home to advertise the Whopper". The Verge. 12 April 2017. Archived from the original on 17 December 2017. Retrieved 12 April 2017.
  88. 1 2 "Google shuts down Burger King's cunning TV ad". The Verge. Vox Media. 12 April 2017. Archived from the original on 12 April 2017. Retrieved 12 April 2017.
  89. ↑ "Burger King's newest TV ad has a disastrous flaw". Business Insider. Archived from the original on 13 April 2017. Retrieved 12 April 2017.
  90. ↑ "Burger King thought it had a great idea. Instead, it ended up with a Whopper of a problem". The Washington Post. Archived from the original on 15 April 2017. Retrieved 15 April 2017.
  91. ↑ Diaz, Anne-Christine (28 May 2019). "THE NORTH FACE USED WIKIPEDIA TO CLIMB TO THE TOP OF GOOGLE SEARCH RESULTS". Ad Age . Archived from the original on 29 May 2019. Retrieved 29 May 2019.
  92. ↑ Lee, Dami (29 May 2019). "North Face tried to scam Wikipedia to get its products to the top of Google search". The Verge . Archived from the original on 29 May 2019. Retrieved 29 May 2019.
  93. ↑ "Let's talk about The North Face defacing Wikipedia". Wikimedia Foundation . 29 May 2019. Archived from the original on 29 May 2019. Retrieved 29 May 2019.
  94. ↑ Bowman, Mitch (30 May 2019). "The North Face Secretly Vandalized Wikipedia to Improve its Google Search Ranking". Vice . Archived from the original on 30 May 2019. Retrieved 30 May 2019.
  95. ↑ @thenorthface (29 May 2019). "@Wikipedia @LeoBurnett We believe deeply in @Wikipedia's mission and apologize for engaging in activity inconsistent with those principles. Effective immediately, we have ended the campaign and moving forward, we'll commit to ensuring that our teams and vendors are better trained on the site policies" (Tweet). Retrieved 29 May 2019– via Twitter.
  96. ↑ Mervosh, Sarah (30 May 2019). "North Face Apologizes for Adding Its Own Photos to Wikipedia to Promote Its Brand". The New York Times. ISSN   0362-4331. Archived from the original on 31 May 2019. Retrieved 30 May 2019.
  97. ↑ McCarthy, John (30 May 2019). "The North Face axes 'unethical' Wikipedia product placement campaign by Leo Burnett". The Drum. Archived from the original on 30 May 2019. Retrieved 30 May 2019.
  98. ↑ "Commons:Deletion requests/Files uploaded by User:Fhpatucci". Archived from the original on 1 June 2019. Retrieved 31 May 2019.
  99. ↑ "Commons:Deletion requests/Files in Category:The North Face Wikipedia advertising campaign". commons.wikimedia.org. Archived from the original on 1 June 2019. Retrieved 31 May 2019.
  100. ↑ Mervosh, Sarah (30 May 2019). "North Face Edited Wikipedia's Photos. Wikipedia Wasn't Happy". The New York Times. ISSN   0362-4331. Archived from the original on 31 May 2019. Retrieved 4 June 2019.
  101. ↑ Rosenfeld, Arno (9 April 2021). "ADL may have violated Wikipedia rules — editing its own entries". Forward. Retrieved 30 January 2023.
  102. ↑ Harro ten Wolde (31 August 2007). "Dutch royal couple edited own Wikipedia entry". Reuters. Archived from the original on 24 October 2019. Retrieved 24 October 2019.
  103. ↑ Williams, Christopher (8 April 2008). "Phorm admits 'over zealous' editing of Wikipedia article". The Register. Archived from the original on 30 July 2017. Retrieved 10 August 2017.
  104. ↑ Wood, Mike (9 January 2013). "Wikipedia Marketing". Business Insider. Archived from the original on 23 November 2013. Retrieved 19 November 2013.
  105. ↑ "Wikipedia: Das geschönte Bild vom Daimler-Konzern". Der Spiegel. 15 July 2011. Archived from the original on 13 March 2012. Retrieved 12 March 2012.
  106. ↑ Cotterell, Adam (7 September 2012). "Idaho Employee Catches Flack For Wikiediting". Boise State Public Radio. Archived from the original on 29 September 2012. Retrieved 23 March 2013.
  107. ↑ Boffey, Daniel (8 September 2012). "Grant Shapps altered school performance entry on Wikipedia". The Observer. Archived from the original on 23 March 2017. Retrieved 14 December 2016.
  108. ↑ Roth, Philip (September 2012). "An Open Letter to Wikipedia About Anatole Broyard and 'The Human Stain'". The New Yorker. Archived from the original on 25 March 2013. Retrieved 23 March 2013.
  109. ↑ Thier, David (18 April 2012). "Philip Roth Spars With Wikipedia via The New Yorker". Forbes. Archived from the original on 29 July 2017. Retrieved 26 August 2017.
  110. ↑ "PR industry blames 'cumbersome' Wikipedia for Finsbury editing issue". PR Week. 12 November 2012. Archived from the original on 4 April 2013. Retrieved 23 March 2013.
  111. ↑ Gallagher, Paul (10 January 2014). "Wikipedia fires editor who enhanced entries for cash". The Independent . Archived from the original on 13 January 2014. Retrieved 10 January 2014.
  112. ↑ Soman, Sandhya (12 January 2014). "Wiki-paid-y a?". The Times of India . Archived from the original on 16 January 2014. Retrieved 20 January 2014.
  113. ↑ Mullin, Joe (10 January 2014). "Wikimedia Foundation employee ousted over paid editing. Longtime advocate for female editors is dismissed after taking a $300 side job". Ars Technica . Archived from the original on 20 January 2014. Retrieved 21 January 2014.
  114. ↑ Elder, Jeff (16 June 2014). "Wikipedia Strengthens Rules Against Undisclosed Editing". The Wall Street Journal. Archived from the original on 18 June 2014. Retrieved 17 June 2014.
  115. ↑ Ohlheiser, Abby (16 March 2015). "Eric Garner's Wikipedia page was edited from an NYPD computer, NYPD admits". The Washington Post. Archived from the original on 26 August 2017. Retrieved 26 August 2017.
  116. ↑ Feinberg, Ashley (14 March 2019). "Facebook, Axios And NBC Paid This Guy To Whitewash Wikipedia Pages". HuffPost . Archived from the original on 8 April 2019. Retrieved 8 April 2019.
  117. ↑ Cohen, Noam (7 April 2019). "Want to Know How to Build a Better Democracy? Ask Wikipedia". Wired . Archived from the original on 8 April 2019. Retrieved 8 April 2019.
  118. ↑ Farhi, Paul (10 October 2019). "Ronan Farrow overcame spies and intimidation to break some of the biggest stories of the #MeToo era". The Washington Post.
  119. ↑ Levy, Rachael (13 December 2019). "How the 1% Scrubs Its Image Online". WSJ . Archived from the original on 15 December 2019. Retrieved 15 December 2019.
  120. ↑ Auffret, Simon (30 May 2020). "Comment Wikipédia repère les comptes qui améliorent l'image d'entreprises ou de PDG". Le Monde (in French). Retrieved 2 June 2020.
  121. ↑ Rauwerda, Annie (15 September 2021). "Plant-based meat company vandalizes the bacon Wikipedia article". Boing Boing . Archived from the original on 15 September 2021.
  122. ↑ Waterson, Jim (5 November 2021). "Richard Desmond in legal battle with Wikipedia over term 'pornographer'". The Guardian . Retrieved 8 November 2021.
  123. ↑ Benjakob, Omer (12 May 2022). "The Fake Accounts Whitewashing Oligarchs' Wikipedia Pages". Haaretz . Archived from the original on 12 May 2022. Retrieved 13 May 2022.
  124. ↑ "Over 40 later banned sockpuppets created or revised nine related articles on the Adani family and businesses, says Wikipedia". The Hindu . Press Trust of India. 21 February 2023. Retrieved 24 February 2023.
  125. ↑ Zachariah, Reeba (22 February 2023). "Adani Group manipulated entries, claims Wikipedia". The Times of India . Retrieved 24 February 2023.
  126. ↑ Schorr, Isaac (3 May 2023). "Exclusive: Vivek Ramaswamy Paid to Have His Soros Fellowship and Covid-Era Role Scrubbed from Wikipedia Page". Mediaite. Mediaite, LLC. Retrieved 5 May 2023.
  127. ↑ Young, Gregor (15 February 2024). "Alex Cole-Hamilton's Wikipedia page 'edited to remove National reference'". The National. Retrieved 19 August 2024.
  128. ↑ Dixon Kavanaugh, Shane (7 August 2024). "Portland Commissioner Rene Gonzalez spent thousands in city funds to polish Wikipedia page". OregonLive.com. The Oregonian. Retrieved 7 August 2024.
  129. ↑ Foran, Andrew (3 October 2024). "Gonzalez Wikipedia spending investigation reopens after new information".
  130. ↑ Sparling, Zane (16 September 2024). "'Exceedingly close call' of illegality in Gonzalez's Wikipedia edits, Portland auditor says; calls for state investigation". oregonlive. Retrieved 17 October 2024.
  131. ↑ Goldberg, Jamie (21 October 2024). "Portland mayoral candidate Rene Gonzalez broke law by using taxpayer money to edit Wikipedia page, auditor finds". oregonlive. Retrieved 21 October 2024.
  132. ↑ "2024-01-rg-amended-determination-reconsideration". 21 October 2024.
  133. ↑ Harrison, Clare (24 February 2012). "Time for Wiki Editing". CorpComms. Archived from the original on 2 March 2012.
  134. ↑ Corbett, Gerald F. (2 February 2012). "Making The Case For PR Pros Editing Wikipedia". Techdirt. Archived from the original on 2 October 2013. Retrieved 13 February 2012.
  135. ↑ Strehler, Kaya (2 February 2012). "Wiki wars". Cream Magazine. Archived from the original on 5 February 2012. Retrieved 13 March 2012.
  136. ↑ "Should PR People Be Able To Edit Otherwise Ignored Wikipedia Pages Of Their Clients To Correct Errors?". Techdirt. 10 January 2012. Archived from the original on 3 February 2012. Retrieved 13 February 2012.
  137. ↑ "CIPR partners with Wikipedia". Communicate Magazine. 9 January 2012. Archived from the original on 26 January 2012.
  138. ↑ Stein, Lindsay (28 June 2012). "PRSA wants more freedom for industry on Wikipedia". PR Week. Archived from the original on 28 December 2017. Retrieved 27 December 2017.
  139. ↑ "PR and Wikipedia: Building a better relationship". Iabc.com. September 2012. Archived from the original on 26 April 2013. Retrieved 23 March 2013.
  140. ↑ Estes, Mark (2012). "A Lesson in PR Ethics and Wikipedia". CW Bulletin. Archived from the original on 11 April 2013. Retrieved 23 March 2013.
  141. ↑ King, David (23 July 2012). "Ethical Wikipedia Strategies for Brands". CW Bulletin. Archived from the original on 11 April 2013. Retrieved 23 March 2013.
  142. 1 2 3 Jack, O'Dwyer (1 February 2012). "'Wiki Project Cooperation' to Help PR Pros". O'Dwyer. Archived from the original on 12 August 2018. Retrieved 1 March 2020.
  143. ↑ Wikipedia:WikiProject Cooperation
  144. ↑ Richards, Katie (11 June 2014). "Companies Have Been Editing Wikipedia Pages To Make Themselves Look Better". Business Insider . Archived from the original on 14 June 2014. Retrieved 11 June 2014.

Further reading

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.