The Verge

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The Verge
The Verge Logo 2016.svg The Verge Wordmark 2016.svg
Screenshot
The Verge Website Screenshot.png
The Verge website as of November 1, 2016
Type of site
Technology news
Available in English
Owner Vox Media
Created by
Editor Nilay Patel
Website theverge.com
Alexa rankDecrease2.svg 621 (October 2019) [2]
CommercialYes
RegistrationOptional
LaunchedNovember 1, 2011;8 years ago (2011-11-01)
Current statusOnline

The Verge is an American technology-news online magazine operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, and podcasts.

Contents

The website uses Chorus, Vox Media's proprietary multimedia publishing platform. [3] [4] In 2013, Nilay Patel was named editor-in-chief and Dieter Bohn executive editor; Helen Havlak was named editorial director in 2017. [5] [6] The site launched on November 1, 2011. The Verge won five Webby Awards for the year 2012 including awards for Best Writing (Editorial), Best Podcast for The Vergecast, Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App. [7]

History

Origins

Between March and April 2011, up to nine of Engadget 's writers, editors, and product developers, including editor-in-chief Joshua Topolsky, left AOL, the company behind that website, to start a new gadget site. [8] [9] [10] The other departing editors included managing editor Nilay Patel and staffers Paul Miller, Ross Miller, Joanna Stern, Chris Ziegler, as well as product developers Justin Glow, and Dan Chilton. [8] [11] [12] In early April 2011, Topolsky announced that their unnamed new site would be produced in partnership with sports news website SB Nation , debuting some time in the fall. [11] [13] Topolsky lauded SB Nation's similar interest in the future of publishing, including what he described as their beliefs in independent journalism and in-house development of their own content delivery tools. [11] [12] Jim Bankoff of SB Nation saw an overlap in the two sites' demographics and an opportunity to expand SB Nation's model. [11] Bankoff previously worked at AOL in 2005, where he led their Engadget acquisition. [14] Other news outlets viewed the partnership as positive for both SB Nation and Topolsky's staff, and negative for AOL's outlook. [15] [16] [17] [18]

Bankoff, chairman and CEO of Vox Media (owner of SB Nation), said in a 2011 interview that though the company had started out with a focus on sports, other categories including consumer technology had growth potential for the company. [19] Development of Vox Media's content management system (CMS), Chorus, was led by Trei Brundrett, who later became the chief operating officer for the company. [20]

This Is My Next

Following news of his untitled partnership with SB Nation in April 2011, Topolsky announced that the Engadget podcast hosted by Patel, Paul Miller, and himself would continue at an interim site called This Is My Next. [11] [21] By August 2011, the site had reached 1 million unique visitors and 3.4 million page views. [21] By October 2011, the site had 3 million unique views per month and 10 million total page views. [1] Time listed the site in its Best Blogs of 2011, [21] calling the prototype site "exemplary". [22] The site closed upon The Verge's launch on November 1, 2011.[ citation needed ]

On June 11, 2014, The Verge launched a new section called "This Is My Next", [23] edited by former editor David Pierce, as a buyer's guide for consumer electronics.

Launch

The Verge launched November 1, 2011, along with an announcement of a new parent company: Vox Media. [1] According to the company, the site launched with 4 million unique visitors and 20 million pageviews. [24] At the time of Topolsky's departure, Engadget had 14 million unique visitors. [8] [17] Vox Media overall doubled its unique visitors to about 15 million during the last half of 2012. [24] The Verge had 12 former Engadget staffers working with Topolsky at the time of launch. [1] In 2013, The Verge launched a new science section, Verge Science, with former Wired editor Katie Drummond leading the effort. [25] Patel replaced Topolsky as editor-in-chief in mid-2014. [26] Journalist Walt Mossberg joined The Verge's editing team after Vox Media acquired Recode in 2015. [27] By 2016, the website's advertising had shifted from display advertisements, matched with articles' contents, to partnerships and advertisements adjusted to the user. [28]

2016–present

Vox Media revamped The Verge's visual design for its fifth anniversary in November 2016. [29] The Verge logo featured a modified Penrose triangle, an impossible object. [30] On November 1, The Verge launched version 3.0 of its news platform, offering a redesigned website along with a new logo. [31]

In September 2016, The Verge fired deputy editor Chris Ziegler after it learned that he had been working for Apple since July. [32] Helen Havlak was promoted to the editorial director position in mid-2017. [33] In 2017, The Verge launched "Guidebook" to host technology product reviews. [34] In May 2018, Verge Science launched a YouTube channel, which had more than 638,000 subscribers and 30 million views by January 2019. The channel received more than 5.3 million views in November 2018 alone. [35]

Content

Podcasts

The Verge broadcasts a live weekly podcast, The Vergecast. The inaugural episode was November 4, 2011. It included a video stream of the hosts. [36] A second weekly podcast was introduced on November 8, 2011. Unlike The Vergecast, The Verge Mobile Show was primarily focused on mobile phones. [37] [38] The Verge also launched the weekly podcast Ctrl-Walt-Delete, hosted by Walt Mossberg, in September 2015. [39] The Verge'sWhat's Tech podcast was named among iTunes's best of 2015. [40] The podcast Why'd You Push That Button?, launched in 2017 and co-hosted by Ashley Carman and Kaitlyn Tiffany, [41] received a Podcast Award in the "This Week in Tech Technology Category" in 2018. [42] [43]

Video content

On The Verge

On August 6, 2011, in an interview with the firm Edelman, The Verge co-founder Marty Moe announced it was launching The Verge Show, a web television series. After its launch, the show was named On The Verge. The first episode was recorded on Monday, November 14, 2011, with guest Matias Duarte. [44] The show is a technology news entertainment show, and its format is similar to that of a late-night talk show, but it is broadcast over the Internet, not on television. The show's first episode was released on November 15, 2011.

Ten episodes of On The Verge were broadcast, with the most recent episode going out on November 10, 2012. [45] On May 24, 2013, it was announced that the show would return under a new weekly format, alongside a new logo and theme tune. [46]

Other video content

On May 8, 2013, editor-in-chief Topolsky announced Verge Video, a website that contains the video backlog from The Verge. [47]

Circuit Breaker, a gadget blog, launched in 2016, [48] has amassed nearly one million Facebook followers and debuted a live show on Twitter in October 2017. The blog's videos average more than 465,000 views, and Jake Kastrenakes serves as editor-in-chief, as of 2017. [49] Also in 2016, USA Network and The Verge partnered on Mr. Robot Digital After Show, a digital aftershow for the television series Mr. Robot . [50] In December, Twitter and Vox Media announced a live streaming partnership for The Verge's programs covering the Consumer Electronics Show. [51]

The series Next Level, hosted and produced by Lauren Goode, debuted in 2017 and was recognized in the "Technology" category at the 47th annual San Francisco / Northern California Emmy Awards (2018). [52] [53] In August 2017, The Verge launched the web series Space Craft, hosted by science reporter Loren Grush. [54]

Controversy

In September 2018, The Verge published the article "How to Build a Custom PC for Editing, Gaming or Coding" and uploaded a video to YouTube entitled "How we Built a $2000 Custom Gaming PC", which was criticized for numerous errors presented by the video's reporter, Stefan Etienne. [55] After initially disabling comments, The Verge removed the video. In February 2019, lawyers from The Verge's parent company Vox Media filed a DMCA takedown notice, requesting YouTube remove videos critical of The Verge's video, alleging copyright infringement. YouTube took down two of the videos, uploaded by YouTube channels BitWit and ReviewTechUSA, while applying a copyright "strike" to these two channels. [55] [56] After an outcry following the decision, YouTube reinstated these two videos, along with retracting the copyright "strikes" applied. [57] Timothy B. Lee of Ars Technica described this controversy as an example of the Streisand effect, saying that while law regarding fair use is unclear regarding this type of situation, "the one legal precedent ... suggests ... that this kind of video is solidly within the bounds of copyright's fair use doctrine." [55]

See also

Related Research Articles

Engadget is a multilingual technology blog network with daily coverage of gadgets and consumer electronics. Engadget operates a total of ten blogs—four written in English and six international versions with independent editorial staff. Engadget has ranked among the top five in the "Technorati top 100" and was noted in Time for being one of the best blogs of 2010. It has been operated by AOL since October 2005.

<i>Joystiq</i> video gaming blog

Joystiq was a video gaming blog founded in June 2004 as part of the Weblogs, Inc. family of weblogs, now owned by AOL. It was AOL's primary video game blog, with sister blogs dealing with MMORPG gaming in general and the popular MMORPG World of Warcraft in particular.

Weblogs, Inc. was a blog network that published content on a variety of subjects, including tech news, video games, automobiles and pop culture. At one point, the network had as many as 90 blogs, although the vast majority of its traffic could be attributed to a smaller number of breakout titles, as was typical of most large-scale successful blog networks of the mid-2000s. Popular blogs included: Engadget, Autoblog, TUAW, Joystiq, Luxist, Slashfood, Cinematical, TV Squad, Download Squad, Blogging Baby, Gadling, AdJab, and Blogging Stocks.

Joshua Topolsky American journalist

Joshua Ryan Topolsky is an American technology journalist. He is also a record producer, and DJ under the stage name Joshua Ryan. Topolsky was the co-founder and editor-in-chief of technology news network The Verge, whose parent company is Vox Media. Previously, he was the editor-in-chief of Engadget.

Instagram Online photo-sharing and social networking service

Instagram is an American photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. A version for Android devices was released a year and half later, in April 2012, followed by a feature-limited website interface in November 2012, a Fire OS app on June 15, 2014 and an app for Windows 10 tablets and computers in October 2016. The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information. An account's posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations, and view trending content. Users can like photos, and follow other users to add their content to a feed.

Nilay Patel American journalist

Nilay Patel is an American editor and journalist best known for his work at technology news websites Engadget and The Verge. Patel had his first blogging gig at Gapers Block, a Chicago-centric blog. He was offered a full-time job at Engadget in 2008. After serving at Engadget, he left in 2011 and went on to work for The Verge. In 2014 he left The Verge to join sister site Vox, but later returned to The Verge to become its new editor-in-chief, replacing Joshua Topolsky.

Jim Bankoff American businessman

James Philip Bankoff is an American businessman who serves as chairman and chief executive officer (CEO) of Vox Media, and its predecessor SB Nation. Prior to joining SB Nation/Vox in 2011, he worked for AOL.

Vox Media, Inc. is an American digital media company based in Washington, D.C. and New York City. The company was founded in July 2005 as SportsBlogs Inc. by Jerome Armstrong, Tyler Bleszinski, and Markos Moulitsas, and was rebranded as Vox Media in 2011. The company operates additional offices in San Francisco, Chicago, Los Angeles, Austin, and London. In June 2010, the network featured over 300 sites with over 400 paid writers. In September 2018, Comscore ranked Vox Media as the 30th-most popular media company among users from the United States.

<i>SB Nation</i> sports website

SB Nation is a sports blogging network owned by Vox Media. It was co-founded by Tyler Bleszinski and Markos Moulitsas in 2005. The blog from which the network formed was started by Bleszinski as Athletics Nation in 2003, and focused solely on the Oakland Athletics. It has since expanded to cover sports franchises on a national scale, including all Major League Baseball, National Basketball Association, National Football League, and National Hockey League teams, as well as college and soccer teams and professional wrestling, totaling over 300 community sites. In 2011, the network expanded into technology content with The Verge, leading to the parent company Sports Blogs Inc. being rebranded as Vox Media. SB Nation operates from Vox Media's offices in New York City and Washington, D.C.

<i>Polygon</i> (website) Video game website

Polygon is an American video game website that publishes news, culture, reviews, and videos. At its October 2012 launch as Vox Media's third property, Polygon sought to distinguish itself from competitors by focusing on the stories of the people behind the games instead of the games themselves. It also produced long-form magazine-style feature articles, invested in video content, and chose to let their review scores be updated as the game changed.

Facebook Messenger is a messaging app and platform developed by Facebook, Inc. Originally developed as Facebook Chat in 2008, the company revamped its messaging service in 2010, and subsequently released standalone iOS and Android apps in August 2011 and standalone Facebook Portal hardware for Messenger-based calling in Q4 2018. Over the years, Facebook has released new apps on a variety of different operating systems, launched a dedicated website interface (Messenger.com), and separated the messaging functionality from the main Facebook app, allowing users to use the web interface or download one of the standalone apps.

Snapchat is a multimedia messaging app used globally, created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc.

Google Play Music Online music locker, music store, and music streaming service

Google Play Music is a music and podcast streaming service and online music locker operated by Google, part of its Google Play line of services. The service was announced on May 10, 2011, and after a six-month, invitation-only beta period, it was publicly launched on November 16, 2011.

Microconsole type of video game console

A microconsole is a type of video game console. Many of the devices that the term has been used to describe are low-cost Android-based devices that are designed to connect to televisions and play video games downloaded from an application store, such as Google Play.

Chromecast digital media player

Chromecast is a line of digital media players developed by Google. The devices, designed as small dongles, enable users with a mobile device or personal computer to play Internet-streamed audio-visual content on a high-definition television or home audio system through mobile and web apps that support the Google Cast technology. Alternatively, content can be mirrored from the Google Chrome web browser running on a personal computer, as well as from the screen of some Android devices.

Recode was a technology news website that focused on the business of Silicon Valley. Walt Mossberg and Kara Swisher founded it in January 2014, after they left Dow Jones and the similar website they had previously co-founded, All Things Digital. Vox Media acquired Recode in May 2015, and in May 2019, Recode was integrated into Vox.

Marty Moe American executive serving as president of Vox Media

Martin Troen Moe is an American executive serving as president of Vox Media. Early in his career, he was an associate at Skadden, Arps, Slate, Meagher & Flom and was an adviser to Lawrence Summers, United States Secretary of the Treasury. He later worked for AOL before joining SportsBlogs Inc., which later rebranded as Vox Media in 2011. He is credited as a co-founder of the technology news website The Verge. He served as the site's publisher, then as Vox Media's chief content officer, before being promoted to the role of president.

The Outline (website) news and culture website

The Outline is a New York-based digital media company focused on "power", "culture" and the "future". It was founded by Joshua Topolsky in 2016 who raised $5 million from several venture capitalists to start the company.

Joanna Stern is an American technology journalist, best known for her videos and columns at The Wall Street Journal and technology news websites Engadget and The Verge. She became a personal technology columnist at The Wall Street Journal in 2014, as part of the team that replaced Walt Mossberg.

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