Type of site
|Founder(s)||Ben Lerer |
|Parent||Group Nine Media|
Thrillist is an online media website covering food, drink, travel and entertainment. The company was founded in 2004 and is based in New York City, United States. In October 2016, Thrillist merged with internet brands The Dodo, NowThis News, and Seekerto form the digital media holding company Group Nine Media.
Thrillist was founded in 2004 by Ben Lerer, son of media executive Kenneth Lerer, and Adam Rich, his friend from college. They graduated from the University of Pennsylvania in 2003 and moved to New York City. Rich initially served as president, and Ben Robinson served as the Chief Creative Officer. Lerer and Rich sent the first Thrillist e-mail newsletter in 2005 to 600 friends. In early 2017, following layoffs of more than 25 employees, the Thrillist editorial, video, and distribution staffs announced plans to unionize with the Writers Guild of America East.In response, Lerer refused to voluntarily recognize and held anti-union, captive audience meetings despite more than 85% of the editorial staff having signed union cards. In July 2017, Thrillist hired entertainment industry veteran and former MTV and GoPro executive Ocean MacAdams to lead the digital brand.
In late September 2018, after more than a year at the bargaining table and a staff walkout, the Thrillist Union and management reached a collective bargaining agreement.The deal included a guaranteed 8.5% raise for all employees in its first year, as well as a salary floor of $50,000/year. "This represents a victory not just for the editorial employees of Thrillist, but for our entire industry," the Thrillist Union's bargaining committee said of the contract. "Through collective action we've made our workplace better and helped set a standard we hope other digital media shops can follow."
In May 2010, Thrillist acquired online men's fashion retailer JackThreads.
In March 2011, TMG hired Eric Ashman as Chief Financial Officer from The Huffington Post .In 2012, Ashman was charged with committing accounting fraud by the SEC while working as CFO at The Street and was "barred from acting as a director or officer of a public company for three years."
In February 2012, Lerer announced the creation of the Thrillist Media Group (TMG), which combined Thrillist, deal site Thrillist Rewards, and JackThreads.In August 2012, the media group led a $13 million fundraising round, from OAK, the Pilot Group, and Lerer Ventures.
In March 2013, TMG discontinued Thrillist Rewards, citing slow growth, and also launched The Crosby Press, a site designed to market JackThreads products by providing content aimed at a target audience of men in their late teens to early twenties.By May 2015, The Crosby Press had been closed by TMG. In October 2013, TMG launched the tech site Supercompressor, which focused on gear and gadgets for a young male audience. Supercompressor was discontinued as a site in September 2015.
In September 2015, TMG announced it raised $54 million in total from European publisher Axel Springer, Oak Investment Partners and SBNY. As part of the transaction, Thrillist separated its businesses, with Thrillist Media group operating the media site, Thrillist, while the e-commerce company operated JackThreads.
In October 2016, TMG merged with The Dodo, NowThis News and Seeker to form Group Nine Media. The newly formed holding company received a $100 million strategic investment from Discovery, Inc.
In February 2017, JackThreads laid off most of its staff in preparation to "cease operations as an independent company." A number of customers subsequently experienced problems with returns, canceled orders, and items that never shipped.
Collective bargaining is a process of negotiation between employers and a group of employees aimed at agreements to regulate working salaries, working conditions, benefits, and other aspects of workers' compensation and rights for workers. The interests of the employees are commonly presented by representatives of a trade union to which the employees belong. The collective agreements reached by these negotiations usually set out wage scales, working hours, training, health and safety, overtime, grievance mechanisms, and rights to participate in workplace or company affairs.
Discovery, Inc. is an American multinational mass media company based in New York City. Established in 1985, the company primarily operates a group of factual and lifestyle television brands, such as the namesake Discovery Channel, Animal Planet, Science Channel, and TLC. In 2018, the company acquired Scripps Networks Interactive, adding networks such as Food Network, HGTV, and Travel Channel to its portfolio. Since the purchase, Discovery has described itself as serving members of "passionate" audiences.
HuffPost is an American liberal news aggregator and blog, with localized and international editions. The site offers news, satire, blogs and original content, and covers politics, business, entertainment, environment, technology, popular media, lifestyle, culture, comedy, healthy living, women's interests and local news featuring columnists. It has been described as mostly liberal-leaning.
William Lewis is a British media executive and was formerly chief executive of Dow Jones and Company and publisher of The Wall Street Journal. Earlier in his career he was known as a journalist and then editor.
Kenneth Lerer is an American businessman and media executive. He was the chairman and co-founder of The Huffington Post, an American news website acquired by Aol in 2011. Lerer is also a Managing Director of Lerer Hippeau Ventures, and Chairman of Betaworks and BuzzFeed.
Mashable is a global entertainment, culture, tech, science and social good digital media platform, news website and multi-platform media and entertainment company founded by Pete Cashmore in 2005.
Robert Warren Pittman, is an American businessman.
Shawn Ellis Amos is an American songwriter, blues singer, record producer and digital marketing entrepreneur.
BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media; it is based in New York City. BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III, to focus on tracking viral content. Kenneth Lerer, co-founder and chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman.
The International Business Times is an American online news publication that publishes seven national editions in four languages. The publication, sometimes called IBTimes or IBT, offers news, opinion and editorial commentary on business and commerce. IBT is one of the world's largest online news sources, receiving forty million unique visitors each month. Its 2013 revenues were around $21 million.
James Friedlich is an American media and philanthropy executive. He serves as Chief Executive Officer and Executive Director of The Lenfest Institute for Journalism, a non-profit organization that supports innovative journalism initiatives nationwide and is the owner of The Philadelphia Inquirer. He serves on the Board of Directors of digital jobs marketplace Dice Holdings, Inc., and is an investor in several digital media and technology companies. Friedlich held senior operating positions at Dow Jones and The Wall Street Journal and was a board director of CNBC International. He was a seed investor in Business Insider before its sale to Axel Springer in 2015.
Vice Media Group LLC is an American-Canadian digital media and broadcasting company. Developing from Vice magazine, originally based in Montreal and co-founded by Suroosh Alvi, Shane Smith, and Gavin McInnes, Vice expanded primarily into youth and young adult–focused digital media. This included online content verticals and related web series, the news division Vice News, a film production studio, and a record label among other properties. In 2015, Vice Media was called "[arguably] a poster child for new-media success—especially when it comes to attracting a valuable millennial audience." Vice re-located to New York City in 2001.
Leonine Holding, formerly Tele München Group, is a media company based in Munich.
Verizon Hearst Media Partners is an American entertainment and media holding company jointly owned by Verizon Communications (50%) and Hearst Communications (50%). It was founded in March 2016.
Axios is an American news website founded in 2016 by former Politico executives Jim VandeHei, Mike Allen, and Roy Schwartz. It officially launched in 2017. The site's name is based on the Greek: ἄξιος (áxios), meaning "worthy".
Seeker is an American digital media network and content publisher based in San Francisco, California. The network was established in 2015 within a former independent division of Discovery Communications known as Discovery Digital Networks. Seeker produces online video and editorial content for the digital media landscape, with an emphasis on social platforms and YouTube.
Group Nine Media is an American digital media holding company based in New York City. The company comprises Thrillist, NowThis, The Dodo, and Seeker. The four brands and former brand Sourcefed, merged to form Group Nine Media in October 2016. In October 2019, Group Nine Media acquired PopSugar.
DailyCandy was an online media company founded in 2000 by Dany Levy. The business originally consisted of a daily email newsletter that provided readers with information about hip and trendy events and businesses in their city. The emails first focused on New York but eventually grew to include a dozen US cities and London. In August 2008, Comcast purchased the e-newsletter for $125 million, and ultimately shut it down in 2014.
Insider Inc., originally called Business Insider Inc., is an American online media company known for publishing the financial news website Business Insider and other news and media websites.
Thrive Global is an American company that provides behavior change technology and media to support individuals struggling with stress and burnout. It was founded by Arianna Huffington in August 2016. The company is headquartered in New York City and has offices in San Francisco, Athens, Mumbai and Melbourne.