The Dodo (website)

This article is about the animal blog. For the satirical newspaper, see The Dodo (magazine).

The Dodo

Available in	English
Created by	Kerry Lauerman, Izzie Lerer
Parent	Vox Media
URL	www.thedodo.com
Launched	January 2014;12 years ago (2014-01)
Current status	Active

The Dodo is an American online publisher focused on animals. The website was launched in January 2014 by Izzie Lerer, the daughter of media executive Kenneth Lerer, and journalist Kerry Lauerman. ^{[1] [2]} The Dodo has become one of the most popular Facebook publishers, garnering 1 billion video views from the social network in November 2015. ^[3] The Dodo is headquartered in New York, New York.

History

The company—named after the first recorded species that humans drove to extinction—was founded by Lerer out of "a personal passion for the subject manner". Lerer has a PhD in animal studies with a focus on animal ethics and human relationships from Columbia University, launching the website after noticing the viral success of animal videos online but seeing no one "really owned the space." ^[4]

The Dodo's editorial and video production staff unionized with the Writers Guild of America, East in April 2018. ^[5]

References

1. Shontell, Alyson (November 9, 2015). "How an animal lover turned her passion into The Dodo, a booming ~$40 million startup, in 2 years". Business Insider. Retrieved January 12, 2017.
2. Perez, Sarah (July 15, 2013). "BuzzFeed Chairman Ken Lerer Backs New Animal-Themed Site The Dodo Led By Daughter Isabel, Former Salon EIC Kerry Lauerman". TechCrunch. Retrieved January 12, 2017.
3. Ha, Anthony (December 23, 2016). "The Dodo is alive and well with 1 billion monthly video views". TechCrunch. Retrieved January 12, 2017.
4. Castillo, Michelle (2017-09-27). "Animal videos rule the internet, and are getting tons of views on Facebook". CNBC. Retrieved 2018-09-10.
5. "The Dodo Unionizes With Writers Guild of America East". Variety. 2018-04-30. Retrieved 2018-09-10.

External links

• Official website