Lemonade Stand (podcast)

Last updated

Lemonade Stand
Lemonade Stand Podcast.webp
Presentation
Hosted by DougDoug
Atrioc
Aiden McCaig
GenreBusiness
LanguageEnglish
Length78 – 118 minutes
Production
Video format YouTube
Audio format MP3
No. of episodes35
Publication
Original releaseMarch 6, 2025 (2025-03-06)
Provider Vox Media

Lemonade Stand is a business podcast that launched on March 6, 2025, hosted by content creators Douglas Wreden, Brandon Ewing, and Aiden McCaig. The podcast discusses business, technology, and politics, targeting a primarily Generation Z audience. By October 2025, the show was generating more than $58,000 monthly through Patreon and attracting an audience that is 91% male and 60% Gen Z. [1] In October 2025, Vox Media announced a partnership with the podcast, assuming sales, marketing, and distribution responsibilities and introducing advertising for the first time. [2]

Contents

Background

In 2024, Aiden McCaig, cohost of comedy podcast The Yard , approached Brandon Ewing, a Twitch streamer with prior marketing experience at Nvidia and Twitch, with the idea of launching a business podcast together. [1] Shortly thereafter, Douglas Wreden, better known as DougDoug, messaged Ewing and expressed interest in joining the venture as an additional cohost, believing his experience in computer science would lend itself to discussions about tech. [1]

The podcast aired its first episode on March 6, 2025, [3] and has amassed an audience composed primarily of Gen Z listeners. [1]

The show was initially supported entirely through Patreon subscriptions, offering supporters bonus episodes, access to a private Discord server, and a book club. By October 2025, the podcast was generating more than $58,000 per month through this model. [1]

In October 2025, Vox Media announced a partnership with the podcast. [2] Under the agreement, Vox Media assumed responsibility for sales, marketing, and distribution, and advertising was introduced to the program. [4] The show joined Vox Media's business and technology podcast portfolio alongside Pivot, Waveform: the MKBHD Podcast , Decoder, Solutions, and Channels. [4]

Reception

Bloomberg described the podcast as emerging from Amazon's Twitch streaming platform, noting it represented "a platform we haven't yet seen mined for podcast talent." The podcast's audience demographics were reported as 91% male and 60% Generation Z, a notably young audience for a business-focused program. [1]

Notable guests

The podcast's first guest was former chair of the Federal Trade Commission Lina Khan, who appeared for an interview in July 2025. [5] In October of that year, the podcast interviewed businessman and investor Steve Eisman. [1]

References

  1. 1 2 3 4 5 6 7 Carman, Ashley (October 8, 2025). "New Podcast From Twitch Streamers Is Making Over $58,000 a Month on Patreon". Bloomberg. Retrieved October 8, 2025.
  2. 1 2 Vox Media (October 8, 2025). "Vox Media Announces Podcast Partnership with Breakout Hit Lemonade Stand". Vox Media. Retrieved October 8, 2025.
  3. Lemonade Stand. "We're Open for Business". Apple Podcasts. Retrieved October 8, 2025.
  4. 1 2 "Vox Media Expands Business Lineup With Fast-Rising 'Lemonade Stand' Podcast". Podcast News Daily. October 8, 2025. Retrieved October 29, 2025.
  5. McCabe, David (September 14, 2025). "Lina Khan Revamped Antitrust. Now She's Pushing the Democratic Party". New York Times. Retrieved October 8, 2025.