Lemonade Stand is a business podcast that launched on March 6, 2025, hosted by content creatorsDouglas Wreden, Brandon Ewing, and Aiden McCaig. The podcast discusses business, technology, and politics, targeting a primarily Generation Z audience. By October 2025, the show was generating more than $58,000 monthly through Patreon and attracting an audience that is 91% male and 60% Gen Z.[1] In October 2025, Vox Media announced a partnership with the podcast, assuming sales, marketing, and distribution responsibilities and introducing advertising for the first time.[2]
In 2024, Aiden McCaig, cohost of comedy podcast The Yard, approached Brandon Ewing, a Twitch streamer with prior marketing experience at Nvidia and Twitch, with the idea of launching a business podcast together.[1] Shortly thereafter, Douglas Wreden, better known as DougDoug, messaged Ewing and expressed interest in joining the venture as an additional cohost, believing his experience in computer science would lend itself to discussions about tech.[1]
The podcast aired its first episode on March 6, 2025,[3] and has amassed an audience composed primarily of Gen Z listeners.[1]
The show was initially supported entirely through Patreon subscriptions, offering supporters bonus episodes, access to a private Discord server, and a book club. By October 2025, the podcast was generating more than $58,000 per month through this model.[1]
In October 2025, Vox Media announced a partnership with the podcast.[2] Under the agreement, Vox Media assumed responsibility for sales, marketing, and distribution, and advertising was introduced to the program.[4] The show joined Vox Media's business and technology podcast portfolio alongside Pivot, Waveform: the MKBHD Podcast, Decoder, Solutions, and Channels.[4]
Reception
Bloomberg described the podcast as emerging from Amazon's Twitch streaming platform, noting it represented "a platform we haven't yet seen mined for podcast talent." The podcast's audience demographics were reported as 91% male and 60% Generation Z, a notably young audience for a business-focused program.[1]
Notable guests
The podcast's first guest was former chair of the Federal Trade CommissionLina Khan, who appeared for an interview in July 2025.[5] In October of that year, the podcast interviewed businessman and investor Steve Eisman.[1]
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