Brandon Ewing (born April 19, 1991), known online as Atrioc, is an American Twitchstreamer, YouTuber, podcaster, and speedrunner. He is known for his news series Marketing Monday, where he uses his prior experience to give presentations on the fields of marketing and business. Ewing is also a former world record holder in speedrunning the video game series Hitman. Since 2025, he has been a cohost of the Lemonade Stand podcast.
Ewing began his career as a freelance Esports writer, writing for organizations like IGN[8] and Team Liquid.[9]
In 2014, Ewing began working at Twitch as a content marketing coordinator, and later as a content marketing manager.[10][11] During his time at Twitch, Ewing co-hosted Twitch Weekly, a weekly series broadcast by Twitch that covered news and events pertaining to the platform.[12]
In December 2017, Ewing left his position at Twitch[13] to work under global consumer marketing at Nvidia.[14][15] While at Nvidia, Ewing appeared in various videos for the company, including its launch event for the GeForce RTX 30 series GPUs.[15]
Streaming career
Screenshot from an Atrioc livestream in 2024
Ewing began streaming consistently at the start of the COVID-19 pandemic.[16] During his first few years of streaming, he remained a fulltime employee at Nvidia, before becoming a fulltime streamer in late 2022.[17]
Ewing plays a variety of games on his streams, including the Hitman series.[18] He is also active in the franchise's speedrunning scene. In 2023, he organized a Hitman 2 speedrunning challenge, where competitors who came in first, second, and third place would receive $500, $200, and $100 respectively.[19]
In 2021 Ewing unintentionally leaked private conversations between Valkyrae and Ludwig about contract issues.[20]
In September 2022, Ewing founded the content creation agency Offbrand with Ludwig Ahgren, Nathan Stanz, and Nick Allen.[11]
During a live stream in January 2023, Ewing accidentally revealed a browser tab which contained a pornographic website selling explicit deepfaked material of female streamers, including Pokimane, QTCinderella, Sweet Anita, and Maya Higa.[22][23][24]
In response to the controversy, Ewing admitted to paying for access to the website and apologized to the streamers affected. QTCinderella, who had been a close friend of Ewing prior to the controversy,[24] described her friendship with him as irreparable following the incident.[25] Ewing subsequently stepped away from his position at Offbrand and took a hiatus from streaming.[26]
Following this, Ewing worked with QTCinderella and wired $60,000 to a law firm to cover the legal fees of women seeking to issue takedown notices to websites hosting deepfaked content.[27] Ewing has also worked with Ceartas, an AI-powered platform which helps automatically delist websites and issue takedown notices faster than traditional means.[28]
In March 2025, Ewing launched a business podcast called Lemonade Stand with fellow content creators DougDoug and Aiden McCaig. In June, former chair of the Federal Trade Commission Lina Khan appeared on the podcast for an interview.[29] On October 8, 2025, Vox Media announced that it had entered a partnership with the podcast.[16]
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