| Company type | Subsidiary |
|---|---|
| Industry | Experiential marketing |
| Founded | January 1987 [1] |
| Headquarters | 300 Vesey Street, New York City 10282 [2] |
Area served | Worldwide |
Key people | Donnalyn Smith (Global CEO) [3] |
| Parent | Interpublic Group |
| Website | www |
Momentum Worldwide is a global experiential marketing firm, headquartered in New York, formed in 1987. [1] The company is part of agency network Interpublic Group (IPG). [4]
Momentum Experiential Marketing Group was formed in 1987. [1] In 1996, Momentum, by then known as Momentum IMC and part of parent IPG's McCann-Erickson ad agency, was combined with the newly purchased Ad:vent, another event marketing company. [5] In 1997, IPG reorganized McCann Erickson, at the time the second largest agency in the world, into McCann-Erickson World Group, which included Momentum along with several other agencies. [4] Momentum was renamed Momentum Experiential Marketing Group. [4] In 1999, IPG acquired sales promotion agency Louis London and incorporated it into Momentum. [6]
By 2000, Momentum had 1,650 employees and was operating in 58 offices around the world. In August 2000, Momentum announced it had purchased St. Louis-based Waylon Co., and ImageWerks, a Southern California youth-oriented marketing agency. [7]
In 2007, the agency was credited for creating the term "phygital" to reference how online and "brick and mortar" physical stores should work together. [8] In 2012, Momentum acquired shopper marketing company ChaseDesign, and its subsidiary 10Red Design. [9]
In November 2022, Momentum's North America President Donnalyn Smith was named global CEO, replacing Momentum Chairman and CEO Chris Weil. [3] [10] In March 2024 and again in March 2025, the company was recognized as business publication Campaign Magazine's US experiential agency of the year. [11] [12]
In October 2025, advertising industry publication Adweek named Momentum's experiential marketing team as one of the winners of its inaugural Team Visionary Awards. [13]
Momentum is a global experiential agency that creates brand experiences for customers. [12] The company uses modern marketing techniques including artificial intelligence (AI) and machine learning (ML) to deliver and measure experiences, referred to in the marketing industry as activations. [13] [14] Some of the agency's notable clients include or have included AT&T, [15] General Motors, [15] Walmart, [14] Coca-Cola, [14] Anheuser Busch, [16] Sprite, [17] [12] and GEICO. [12]