Kevin Harrington | |
---|---|
Born | Cincinnati, Ohio, U.S. | October 15, 1956
Occupation | Businessman |
Known for | Panel member on Shark Tank |
Website | kevinharrington |
Kevin Harrington (born October 15, 1956) is an American businessman who is best known for his appearances on the television series Shark Tank .
In 1985, he created his first infomercial after identifying an opportunity to utilize the late-night and early-morning dead air time on cable networks. While companies like Vitamix had been producing infomercial programs for TV broadcasters since 1949, Harrington's innovation of replacing the traditional off-air time with entertaining and informative advertising pioneered the modern infomercial format. As President of National Media, he personally oversaw the launch of several successful infomercials. [1]
After leaving National Media in 1994, he entered a "joint venture company with The Home Shopping Network" and "co-founded HSN Direct International Inc., where he served as CEO and president from 1994 to 1998. In 2002, he assumed the role of President at Harrington Business Development Inc. and concurrently served as Chairman of On TV, Inc. Additionally, he took on the positions of Vice Chairman and Director at Thane International Inc. in the same year, as well as Director at Reliant International Inc., leaving both roles in 2003. [1]
In 2004, Harrington became the Chairman of Reliant Interactive Media Corp. and the CEO of ResponzeTV America, LLC.[ citation needed ]
Harrington was the Director of Infusion Brands International, Inc. from 2006 to 2008. In 2007, he became the chief executive officer and ResponzeTV Plc's executive director of ResponzeTV Plc, leaving both positions in 2008. [1] Harrington was one of the original panel members and investors ("Sharks") on the ABC TV series Shark Tank from its inception in 2009. [2] He left in 2011 after two seasons on the show. [2]
Harrington published his book, Act Now: How I Turn Ideas into Million-Dollar Products in 2009. [3] In 2010, Harrington became a Member of the advisory board at AbsolutelyNew, Inc. and the chairman and Senior Executive Officer of H & H Imports Inc. [1] In 2013, he teamed with Cherif Medawar through efreedom.com, and together, they laid out a plan to equip up-and-coming innovators and business owners with the tools and methods to become Sharks themselves. [ citation needed ]
He was CEO of the Internet company TVGoods, senior executive officer, and chairman of the board of directors for As Seen On TV, Inc. [1] Harrington has been the Director of Harrington Business Development Inc., since 2002. [1] He is an ex officio of the Electronic Retailing Association (ERA), Founders Circle. [4] Kevin Harrington became the company spokesperson for InventHelp in April 2013. [5]
In 2022, he joined the reality TV show, Funding Faceoff, where real estate investors pitched a panel of deal makers for potential funding in a Shark Tank format. The show, consisting of 13 episodes, initially aired on multiple networks, including Roku, Amazon, and Samsung TV, but was later put on hold in 2023.
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An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.
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