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Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information.
Screen printing is a printing technique where a mesh is used to transfer ink onto a substrate, except in areas made impermeable to the ink by a blocking stencil. A blade or squeegee is moved across the screen to fill the open mesh apertures with ink, and a reverse stroke then causes the screen to touch the substrate momentarily along a line of contact. This causes the ink to wet the substrate and be pulled out of the mesh apertures as the screen springs back after the blade has passed. One colour is printed at a time, so several screens can be used to produce a multi-coloured image or design.
Printmaking is the process of creating artworks by printing, normally on paper, but also on fabric, wood, metal, and other surfaces. "Traditional printmaking" normally covers only the process of creating prints using a hand processed technique, rather than a photographic reproduction of a visual artwork which would be printed using an electronic machine ; however, there is some cross-over between traditional and digital printmaking, including risograph.
The CMYK color model is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself. The abbreviation CMYK refers to the four ink plates used: cyan, magenta, yellow, and key (black).
Printing is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 AD for cloth printing. However, it would not be applied to paper until the seventh century. Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD and the printing press invented by Johannes Gutenberg in the 15th century. The technology of printing played a key role in the development of the Renaissance and the Scientific Revolution and laid the material basis for the modern knowledge-based economy and the spread of learning to the masses.
Magenta is a color that is variously defined as purplish-red, reddish-purplish, or mauvish-crimson. On color wheels of the RGB (additive) and CMY (subtractive) color models, it is located precisely midway between red and blue. It is one of the four colors of ink used in color printing by an inkjet printer, along with yellow, cyan, and black to make all other colors. The tone of magenta used in printing, printer's magenta, is redder than the magenta of the RGB (additive) model, the former being closer to rose.
Dye-sublimation printing is a term that covers several distinct digital computer printing techniques that involve using heat to transfer dye onto a substrate.
Stationery refers to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. Stationery includes materials to be written on by hand or by equipment such as computer printers.
A nautical chart or hydrographic chart is a graphic representation of a sea region or water body and adjacent coasts or banks. Depending on the scale of the chart, it may show depths of water (bathymetry) and heights of land (topography), natural features of the seabed, details of the coastline, navigational hazards, locations of natural and human-made aids to navigation, information on tides and currents, local details of the Earth's magnetic field, and human-made structures such as harbours, buildings, and bridges. Nautical charts are essential tools for marine navigation; many countries require vessels, especially commercial ships, to carry them. Nautical charting may take the form of charts printed on paper or computerized electronic navigational charts. Recent technologies have made available paper charts which are printed "on demand" with cartographic data that has been downloaded to the commercial printing company as recently as the night before printing. With each daily download, critical data such as Local Notices to Mariners are added to the on-demand chart files so that these charts are up to date at the time of printing.
Stencilling produces an image or pattern on a surface, by applying pigment to a surface through an intermediate object, with designed holes in the intermediate object. The holes allow the pigment to reach only some parts of the surface creating the design. The stencil is both the resulting image or pattern and the intermediate object; the context in which stencil is used makes clear which meaning is intended. In practice, the (object) stencil is usually a thin sheet of material, such as paper, plastic, wood or metal, with letters or a design cut from it, used to produce the letters or design on an underlying surface by applying pigment through the cut-out holes in the material.
Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company or business affiliation and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Before the advent of electronic communication, business cards also included telex details. Now they may include social media addresses such as Facebook, LinkedIn and Twitter. Traditionally, many cards were simple black text on white stock, and the distinctive look and feel of cards printed from an engraved plate was a desirable sign of professionalism. In the late 20th century, technological advances drove changes in style, and today a professional business card will often include one or more aspects of striking visual design.
Letterpress printing is a technique of relief printing for producing many copies by repeated direct impression of an inked, raised surface against individual sheets of paper or a continuous roll of paper. A worker composes and locks movable type into the "bed" or "chase" of a press, inks it, and presses paper against it to transfer the ink from the type, which creates an impression on the paper.
Chromolithography is a method for making multi-colour prints. This type of colour printing stemmed from the process of lithography, and includes all types of lithography that are printed in colour. When chromolithography is used to reproduce photographs, the term photochrome is frequently used. Lithographers sought to find a way to print on flat surfaces with the use of chemicals instead of raised relief or recessed intaglio techniques.
Thermal printing is a digital printing process which produces a printed image by passing paper with a thermochromic coating, commonly known as thermal paper, over a print head consisting of tiny electrically heated elements. The coating turns black in the areas where it is heated, producing an image.
Color printing or colour printing is the reproduction of an image or text in color. Any natural scene or color photograph can be optically and physiologically dissected into three primary colors, red, green and blue, roughly equal amounts of which give rise to the perception of white, and different proportions of which give rise to the visual sensations of all other colors. The additive combination of any two primary colors in roughly equal proportion gives rise to the perception of a secondary color. For example, red and green yields yellow, red and blue yields magenta, and green and blue yield cyan. Only yellow is counter-intuitive. Yellow, cyan and magenta are merely the "basic" secondary colors: unequal mixtures of the primaries give rise to perception of many other colors all of which may be considered "tertiary".
Scratchboard or scraperboard, is a form of direct engraving where the artist scratches off dark ink to reveal a white or colored layer beneath. Scratchboard refers to both a fine-art medium, and an illustrative technique using sharp knives and tools for engraving into a thin layer of white China clay that is coated with dark, often black India ink. There is also foil paper covered with black ink that, when scratched, exposes the shiny surface beneath. Scratchboard can be used to yield highly detailed, precise and evenly textured artwork. Works can be left black and white, or colored.
A label printer is a computer printer that prints on self-adhesive label material and/or card-stock (tags). A label printer with built-in keyboard and display for stand-alone use is often called a label maker. Label printers are different from ordinary printers because they need to have special feed mechanisms to handle rolled stock, or tear sheet (fanfold) stock. Common connectivity for label printers include RS-232 serial, Universal Serial Bus (USB), parallel, Ethernet and various kinds of wireless. Label printers have a wide variety of applications, including supply chain management, retail price marking, packaging labels, blood and laboratory specimen marking, and fixed assets management.
The Mansion of Happiness: An Instructive Moral and Entertaining Amusement is a children's board game inspired by Christian morality. Players race about a 67-space spiral track depicting virtues and vices with their goal being the Mansion of Happiness at track's end. Instructions upon virtue spaces advance players toward the goal while those upon vice spaces force them to retreat.
In printing, bleed is printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for natural movement of the paper during guillotining, and design inconsistencies. Artwork and background colors often extend into the bleed area. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document.
Print design, a subset of graphic design, is a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform. A design can be considered print design if its final form was created through an imprint made by the impact of a stamp, seal, or dye on the surface of the paper.
References
- ↑ "What is a keyline and why we use them - Rose City Label". Rose City Label. 2013-08-16. Retrieved 2018-07-06.
- ↑ "Creating Keylines - InDesignSecrets.com". InDesignSecrets. 2015-12-07. Retrieved 2018-07-06.
- ↑ Bruno, Michael H. (October 2000). Pocket Pal: A Graphic Arts Production Handbook (18th Edition). International Paper Company. p. 199. ISBN 978-0883623381.
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