Krispy Krunchy Chicken, founded in Louisiana in 1989, is a quick-serve solution for convenience stores, truck stops, universities, casinos and big box retailers across the U.S. The store-in-store concept allows licensees to serve hand-breaded, mild Cajun-spiced fried chicken and all white meat tenders to its guests, to increase their in-store profitability and drive frequency. The full menu also includes a variety of sides and the brand's trademark honey biscuits.
With convenience store businessman Dan Shapiro as Krispy Krunchy Chicken's executive vice president and owner,[5] Krispy Krunchy Chicken products increased from being carried in 200 convenience stores to over 2,200 in 2006. Sales were $12.6 million that year.[8]
In 2017, there were 509 new Krispy Krunchy Chicken stores and a total of 2,294 stores across the United States and in Malaysia and American Samoa.[2]
Business model
KKC mostly partners with owners of convenience and grocery stores to sell its products.[9]
Operators of Krispy Krunchy Chicken locations do not pay franchise or royalty fees. Instead, operators pay Krispy Krunchy Chicken to distribute inventory (equipment and graphics) to their stores.[8][9]
Krispy Krunchy Chicken offers Cajun-style[6] Krispy Chicken, chicken meals, family meals, Cajun Tenders and wings. The family meals include two sides: six honey butter biscuits and an order of family fries. Other sides and snacks include corn dogs, red beans and rice, mac-n-cheese, mashed potatoes and gravy, jambalaya, boudin bites, and boneless wings.[10]
The company's fried chicken sandwich includes hand-breaded fried chicken, dill pickles and a honey butter spread. In 2020, select locations began offering the sandwich on a sweet butter bun.[1]
The signature chicken marinade is included in the breading of the chicken and also injected directly into the chicken.[5][9]
The seafood menu includes honey butter fried shrimp and fried fish.[10]
COVID-19 response
In early 2018, Krispy Krunchy Chicken began a partnership with Uber Eats, Grubhub and DoorDash to start its delivery service.[11] During the onset of the COVID-19 pandemic, the company developed offers and discounts for customers using the food delivery apps.[12]
In 2020, Krispy Krunchy Chicken partnered with Jaxson Hayes to provide 500 meals to environmental services crew at Ochsner Health facilities.[13]
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