Kristi Ross

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Kristi Ross is an entrepreneur based in Chicago. She is co-CEO and President of tastytrade, Inc., a financial media company [1] and parent company to tastyworks, an online brokerage firm; [2] Quiet Foundation, Inc., a registered investment advisory firm; [3] the Small Exchange, Inc., a futures exchange awaiting CFTC approval; [4] and dough, LLC, a new fee free online brokerage firm launching sometime in 2019.

Contents

Career

Kristi Ross is a Chicago-based entrepreneur who serves as co–CEO and President of tastytrade, Inc., a financial media company that also launched the brokerage firm tastyworks, the advisory platform Quiet Foundation, and the Small Exchange, a futures exchange approved by the CFTC in 2020. [5]

Previously, she was CFO of thinkorswim Group, where she led mergers, acquisitions, and integration, including the $750 million sale to TD Ameritrade in 2009. [6] Before that, she was CFO of Automated Trading Desk Specialists and began her career as a CPA serving clients in the trading industry. [7]

In 2014, Ross co-founded dough, Inc., a visual front-end trading platform, which later rebranded as tastyworks in 2017, emphasizing content-driven and user-friendly financial media. [8] In 2021, she co-led tastytrade’s sale to IG Group in a transaction valued at approximately $1 billion. [9]

Recognition, speaking, and board involvement

Ross has received recognition including the Illinois Technology Association’s CityLIGHTS Prominent Tech Woman Award, the Moxie Award’s Woman in Tech, Ernst & Young Entrepreneur of the Year, and listings on *Crain’s Chicago Tech 50* and *Chicago Business Journal’s Women of Influence*. [10] [11]

She has spoken at high-profile events such as Techweek, WiSTEM, Ms. Tech, Worldwide Entrepreneurs Week, and Chicago Ideas Week, and has been profiled in national outlets including *Forbes*, *Fortune*, and the *Chicago Tribune*. [12] [13]

Ross sits on boards including the ChicagoNEXT Fintech Council of World Business Chicago, CEC/1871, the Economic Club of Chicago, and The Chicago Network. [14]


Personal life

Kristi Ross grew up in Wisconsin. [15] Ross trained to become a CPA at St. Norbert College. [1]

She lives in Chicago with her three daughters. [1] [15]

References

  1. 1 2 3 Kristi Ross Chicago Ideas. Retrieved 2019-04-01.
  2. ↑ Co-founders of Chicago online broker Thinkorswim launch new firm , Crain's Chicago Business, March 20, 2017. Retrieved 2019-04-01.
  3. ↑ Quiet Foundation, a New tastytrade Venture, to Offer Zero-Fee Investment Advisory Service , Business Wire, February 21, 2018. Retrieved 2019-04-01.
  4. ↑ The Small Exchange to Deploy Eventus Systems Technology for Real-Time Market Surveillance , Cision PR Newswire, March 11, 2019. Retrieved 2019-04-01.
  5. ↑ "Small Exchange Gains CFTC Approval". Futures Magazine. January 28, 2020. Retrieved 2025-09-09.
  6. ↑ "TD Ameritrade Completes Acquisition of thinkorswim". Business Wire. August 6, 2009. Retrieved 2025-09-09.
  7. ↑ "Kristi Ross – The Chicago Network". The Chicago Network. Retrieved 2025-09-09.
  8. ↑ "Dough rebrands to tastyworks, shifts toward content-driven trading". Crain’s Chicago Business. January 3, 2017. Retrieved 2025-09-09.
  9. ↑ "IG Group Acquires tastytrade for $1 Billion". Bloomberg. January 21, 2021. Retrieved 2025-09-09.
  10. ↑ "Kristi Ross honored at Moxie Awards". Crain’s Chicago Business. June 21, 2013. Retrieved 2025-09-09.
  11. ↑ "EY Announces Winners for Entrepreneur Of The Year 2014 Midwest Award". Ernst & Young. June 18, 2014. Retrieved 2025-09-09.
  12. ↑ "Raising Thriving Companies—and Daughters: Advice From Billion-Dollar Co-Founder Kristi Ross". Forbes. October 5, 2021. Retrieved 2025-09-09.
  13. ↑ "Kristi Ross: The Billion-Dollar Entrepreneur Behind tastytrade". Fortune. July 1, 2021. Retrieved 2025-09-09.
  14. ↑ "Kristi Ross – The Chicago Network". The Chicago Network. Retrieved 2025-09-09.
  15. 1 2 "Kristi Ross, co-CEO & president, dough Inc. and Women of Influence honoree – Chicago Business Journal" . Retrieved 2016-06-24.
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