Kristina Halvorson | |
|---|---|
 | |
| Born | July 25, 1971 |
| Alma mater | St. Olaf College |
| Occupation | Entrepreneur, author, podcaster |
| Children | 2 |
Kristina Halvorson is an American writer, entrepreneur, speaker, podcaster, and expert on the subject of content strategy. She is the founder and CEO of Brain Traffic. [1]
In 1998, after graduating from St. Olaf College, Halvorson left her job working at a movie theatre to work as a freelance copywriter. [2]
Halvorson founded Brain Traffic, a content strategy consultancy, in 2001, which pivoted to content strategy as a service in 2007. [2] [3]
In 2009, Halvorson authored the first book on the topic of content strategy on the web, Content Strategy for the Web, [4] and is credited as being the foundation of the industry. That same year, she initiated the first Content Strategy Consortium and was the keynote speaker at first Content Strategy Forum in Paris. [5] [6]
In 2011, Halvorson launched Confab, a Minneapolis-based content strategy conference. [7]
She is the host of The Content Strategy Podcast. [8] She has appeared as a featured speaker at conferences worldwide, [1] [9] [10] including South by Southwest (SXSW). [4]
Halvorson teaches a course on content strategy on Frontend Masters. [9]
Halvorson lives in St. Paul, Minnesota with her two children. She is active on Twitter. [11]
She also advocates for a healthy workplace. [3]
A technical writer is a professional information communicator whose task is to transfer information between two or more parties, through any medium that best facilitates the transfer and comprehension of the information. Technical writers research and create information through a variety of delivery media. Example types of information include online help, manuals, white papers, design specifications, project plans, and software test plans. With the rise of e-learning, technical writers are increasingly becoming involved with creating online training material.
In software engineering, the terms frontend and backend refer to the separation of concerns between the presentation layer (frontend), and the data access layer (backend) of a piece of software, or the physical infrastructure or hardware. In the client–server model, the client is usually considered the frontend and the server is usually considered the backend, even when some presentation work is actually done on the server itself.
Lynda Susan Weinman is an American business owner, computer instructor, and author, who founded an online software training website, lynda.com, with her husband, Bruce Heavin. Lynda.com was acquired by online business network LinkedIn in April 2015 for $1.5 billion.
Elizabeth "Liz" Murray is an American memoirist and inspirational speaker who is notable for having been accepted by Harvard University despite being homeless in her high school years. Her life story was chronicled in Lifetime's television film Homeless to Harvard: The Liz Murray Story (2003). Murray's memoir Breaking Night: A Memoir of Forgiveness, Survival, and My Journey from Homeless to Harvard, published in 2010 is a New York Times Bestseller.
Brian Solis is a digital analyst, speaker and author. He is a principal analyst studying disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015. Solis publishes annual industry reports that track technology and business trends and offer change management direction to companies. The author of several books discussing digital marketing, evolving business models, customer experience and brand innovation, Solis shares his research and insights as a frequent keynote speaker at technology, business and creativity events. His work is credited with influencing the early digital and social marketing landscape. Most notably, he is known for developing the Conversation Prism, “a visual map of the social media landscape,” in 2008 and revising/re-releasing it again in 2013.
Content strategy is the planning, development, and management of content—written or in other media. The term has been particularly common in web development since the late 1990s. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication.
Ajaypal Singh Banga is an Indian-American business executive. He is currently Vice Chairman at General Atlantic. He was executive chairman of Mastercard, after having previously served as president and chief executive officer (CEO) of the company from July 2010 until December 31, 2020. He retired from this position on December 31, 2021 to join General Atlantic. His pay package in 2020, was $27.77 million.
Jaime Levy is an American author, lecturer, interface designer, and user experience strategist. She first became known for her new media projects in the 1990s. Her best-known projects include the floppy disk distributed with Billy Idol’s album Cyberpunk, WORD, an online magazine, and an online cartoon series, CyberSlacker. She is the author of the business book UX Strategy, which was first published by O’Reilly Media in 2015. It is widely regarded as the definitive work on the practice of user experience strategy and has been translated into nine languages.
Jared Spool is an American writer, researcher, speaker, educator, and an expert on the subjects of usability, software, design, and research. He is the founding principal of User Interface Engineering (UIE), a research, training, and consulting firm that specializes in website and product usability. He is also an amateur magician. Spool attended Niskayuna High School in Niskayuna, NY.
Genie Z. Laborde is an American author, educator, video producer, and artist. She is the founder and CEO of International Dialogue Education Associates, Inc., a business seminar company based in Palo Alto, California. She has authored several business communication and negotiation books and designed the three-day business seminar “Influencing with Integrity”.
Margaret Mason is an American author and the creator of the website Mighty Girl. She is also the creator of three shopping blogs, Mighty Goods, Mighty Haus, and Mighty Junior, which were acquired by Staircase Ventures in 2010.
In website governance, a content audit is the process of evaluating content elements and information assets on some part or all of a website.
Parisa Tabriz is an Iranian-American computer security expert who works for Google as a director of engineering. She chose the title "Security Princess" on her business card.
SHE Media is an American digital media company. It operates the website properties BlogHer, SheKnows.com, STYLECASTER, and HelloFlo. It has been a brand of Penske Media Corporation since 2018.
Adobe XD is a vector design tool for web and mobile applications, developed and published by Adobe Inc. It is available for macOS and Windows, and there are versions for iOS and Android to help preview the result of work directly on mobile devices. Adobe XD enables website wireframing and creating click-through prototypes.
Ade Abayomi Olufeko, is an American-born designer, technologist, and entrepreneur primarily active in Lagos. His international work in humanities has been leveraged by Consortiums, NGOs, and high-impact leaders. He is the founder of Visual Collaborative, an American festival, and publishing platform that partners with artists, scientists, lawyers, and innovators on socio-economics. In 2003, he became a recipient of the IBM Gerstner Award for exceptional service during a malware epidemic.
Rhonda Childress is an IBM Fellow Vice President of GTS. She has earned the title of being the first Services woman to be called an IBM Master Inventor, Security Fellow, and the first Fellow from a predominantly African-American college from spending her whole career in SO. She was also the first IBM fellow from a Historical Black University. Childress is a prolific inventor with over 200 patents, 130 of which are related to the management of systems, cyber security, mobile, aircraft, and IoT. In 2018, she was inducted into the WITI Hall of Fame for her efforts in her career at IBM. Childress is one of 25 female IBM fellow in IBM's history.
Ire Aderinokun is a Nigerian front end developer and Google developer expert. She is Nigeria's first female Google Developer Expert.
Kelly Goto is an American entrepreneur specializing in user experience design and contextual research. She was one of the first design researchers using design ethnography. She is the founder and principal at gotomedia and gotoresearch.
Karen McGrane is a content strategist and website accessibility advocate, known for her book Content Strategy for Mobile.
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