Kristina Halvorson

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Kristina Halvorson
Headshot-halvorson-kristina-landscape copy (1).jpg
BornJuly 25, 1971 (1971-07-25) (age 53)
Alma mater St. Olaf College
OccupationEntrepreneur, author, podcaster
Children2

Kristina Halvorson (born July 25, 1971) is an American writer, entrepreneur, speaker, podcaster, and expert on the subject of content strategy. She is the founder and CEO of Brain Traffic. [1]

Biography

In 1993, after graduating from St. Olaf College, Halvorson left her job working at a movie theatre to work as a freelance copywriter. [2] Halvorson founded Brain Traffic, a content strategy consultancy, in 2001, which pivoted to content strategy as a service in 2007. [2] [3]

In 2009, Halvorson authored the first book on the topic of content strategy on the web, Content Strategy for the Web, [4] and is credited as being the foundation of the industry.[ citation needed ] That same year, she initiated the first Content Strategy Consortium and was the keynote speaker at first Content Strategy Forum in Paris. [5] In 2011, Halvorson launched Confab, a Minneapolis-based content strategy conference. [6] She is the host of The Content Strategy Podcast. She has appeared as a featured speaker at conferences worldwide, [1] [5] including South by Southwest (SXSW). [4]

Halvorson lives in St. Paul, Minnesota with her two children. She is active on Twitter and advocates for a healthy workplace. [5] [3]

References

  1. 1 2 "Kristina Halvorson - An Event Apart". aneventapart.com. Archived from the original on June 16, 2013. Retrieved December 3, 2021.
  2. 1 2 "Content Marketing Interview Series - Kristina Halvorson". Brandpoint. October 16, 2017. Archived from the original on December 3, 2021. Retrieved December 3, 2021.
  3. 1 2 "Kristina Halvorson | Meet Our Weirdos". ourweirdosmightbe.yourweirdos.com. Retrieved December 3, 2021.
  4. 1 2 Rosenbaum, Steven (April 12, 2010). "Filter or Be Flooded: Do You Need a Content Strategist?". Fast Company. Retrieved December 3, 2021.
  5. 1 2 3 "kristina@braintraffic.com". UX Magazine. Retrieved December 3, 2021.[ non-primary source needed ]
  6. ↑ "The past, present and future of UX writing and content design - an interview with Kristina Halvorson". www.strings.design. Archived from the original on October 25, 2020. Retrieved December 3, 2021.


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