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Kristina Halvorson | |
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| Born | July 25, 1971 |
| Alma mater | St. Olaf College |
| Occupation | Entrepreneur, author, podcaster |
| Children | 2 |
Kristina Halvorson is an American writer, entrepreneur, speaker, podcaster, and expert on the subject of content strategy. She is the founder and CEO of Brain Traffic. [1]
In 1993, after graduating from St. Olaf College, Halvorson left her job working at a movie theatre to work as a freelance copywriter. [2] Halvorson founded Brain Traffic, a content strategy consultancy, in 2001, which pivoted to content strategy as a service in 2007. [2] [3]
In 2009, Halvorson authored the first book on the topic of content strategy on the web, Content Strategy for the Web, [4] and is credited as being the foundation of the industry.[ citation needed ] That same year, she initiated the first Content Strategy Consortium and was the keynote speaker at first Content Strategy Forum in Paris. [5] In 2011, Halvorson launched Confab, a Minneapolis-based content strategy conference. [6] She is the host of The Content Strategy Podcast. She has appeared as a featured speaker at conferences worldwide, [1] [5] including South by Southwest (SXSW). [4]
Halvorson lives in St. Paul, Minnesota with her two children. She is active on Twitter and advocates for a healthy workplace. [5] [3]
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design ; authoring, including standardised code and proprietary software; user experience design ; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
A technical writer is a professional communicator whose task is to convey complex information in simple terms to an audience of the general public or a very select group of readers. Technical writers research and create information through a variety of delivery media. Example types of information include online help, manuals, white papers, design specifications, project plans, and software test plans. With the rise of e-learning, technical writers are increasingly hired to develop online training material.
Danese Cooper is an American programmer, computer scientist and advocate of open source software.
Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead. This strategy speeds up loading and facilitates crawling by web search engines, as text on a page is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, meaning content ready for consumption "out of the box" is served immediately, and not behind additional layers.
User experience design, upon which is the centralized requirements for "User Experience Design Research", defines the experience a user would go through when interacting with a company, its services, and its products. User experience design is a user centered design approach because it considers the user's experience when using a product or platform. Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions, for which is known as UX Design Research. Unlike user interface design, which focuses solely on the design of a computer interface, UX design encompasses all aspects of a user's perceived experience with a product or website, such as its usability, usefulness, desirability, brand perception, and overall performance. UX design is also an element of the customer experience (CX), and encompasses all design aspects and design stages that are around a customer's experience.
Deborah L. Halvorson is an American politician who served as the U.S. representative for Illinois's 11th congressional district from 2009 until 2011. Previously, she served in the Illinois Senate from 1997 through 2009. She is a member of the Democratic Party. In September 2011, she filed to run in the newly redistricted 2nd congressional district but was defeated in the Democratic primary by the incumbent, Jesse Jackson Jr.
Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication.
A content inventory is the process and the result of cataloging the entire contents of a website. An allied practice—a content audit—is the process of evaluating that content. A content inventory and a content audit are closely related concepts, and they are often conducted in tandem.
The web content lifecycle is the multi-disciplinary and often complex process that web content undergoes as it is managed through various publishing stages.
Jaime Levy is an American author, lecturer, interface designer, and user experience strategist. She first became known for her new media projects in the 1990s. Her best-known projects include the floppy disk distributed with Billy Idol’s album Cyberpunk, WORD, an online magazine, and an online cartoon series, CyberSlacker. She is the author of the business book UX Strategy, which was first published by O’Reilly Media in 2015. It is widely regarded as the definitive work on the practice of user experience strategy and has been translated into nine languages.
Jared Spool is an American writer, researcher, speaker, educator, and an expert on the subjects of usability, software, design, and research. He is the founding principal of User Interface Engineering (UIE), a research, training, and consulting firm that specializes in website and product usability. He is also an amateur magician. Spool attended Niskayuna High School in Niskayuna, NY.
Genie Zylks Laborde was an American author, educator, video producer, and artist. She was the founder and CEO of International Dialogue Education Associates, Inc., a business seminar company based in Palo Alto, California. Laborde authored several business communication and negotiation books and designed the three-day business seminar “Influencing with Integrity”.
Maria Popova is a Bulgarian-born, American-based essayist, book author, poet, and writer of literary and arts commentary and cultural criticism that has found wide appeal both for her writing and for the visual stylistics that accompany it.
In website governance, a content audit is the process of evaluating content elements and information assets on some part or all of a website.
User research focuses on understanding user behaviors, needs and motivations through interviews, surveys, usability evaluations and other forms of feedback methodologies. It is used to understand how people interact with products and evaluate whether design solutions meet their needs. This field of research aims at improving the user experience (UX) of products, services, or processes by incorporating experimental and observational research methods to guide the design, development, and refinement of a product. User research is used to improve a multitude of products like websites, mobile phones, medical devices, banking, government services and many more. It is an iterative process that can be used at anytime during product development and is a core part of user-centered design.
SHE Media is an American digital media company. It operates the website properties BlogHer, SheKnows, STYLECASTER, and HelloFlo. It has been a brand of Penske Media Corporation since 2018.
scandiweb is a web development and digital strategy agency specializing in the Magento platform. The company was established in 2003 in Latvia by Antons Sapriko. It has offices in the United States, Sweden, Latvia, and Georgia. scandiweb provides solutions for primarily eCommerce businesses and acts as a strategic partner for IT development focusing on web, mobile, and big data analysis. Their work is centered mainly around Magento but also includes web development on other platforms, like Shopify, BigCommerce, Shopware, and others, 3rd party integration, growth marketing—SEO, PPC, CRO, email marketing, performance optimization, hosting, data analytics, and security services.
Kelly Goto is an American entrepreneur specializing in user experience design and contextual research. She was one of the first design researchers using design ethnography. She is the founder and principal at gotomedia and gotoresearch.
Karen McGrane is a content strategist and website accessibility advocate, who wrote a book called Content Strategy for Mobile.
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