La comunidad (agency)

Last updated
The Community
Industry Advertising, Branding, Marketing
Founded2001
Headquarters
Area served
Worldwide
Key people
Founders:
Jose Molla
Joaquin Molla
Parent Publicis Sapient
Divisions The Community
The Maker's Lab
Website thecommunityagency.com

The Community (stylized as the community and also known as La Comunidad) is a global advertising agency with offices in Miami, Buenos Aires, London, San Francisco and New York City. It was founded in March 2001, simultaneously in both the USA and Argentina by Jose and Joaquin Molla. Jose Molla was Creative Director for Nike International at Wieden+Kennedy, while Joaquin was the Creative Director of Ratto/BBDO in Argentina. [1] [2] The company was founded on the idea that every brand has its community with whom it connects through universal truths which transcend nations and ethnicities. [3]

In January 2014, The Community was acquired by SapientNitro, which itself became Publicis Sapient in 2015. The following month, Joaquín and José Mollá published a satiric video called "Why we sold", explaining in their own words the reasons they decided to join SapientNitro, while enjoying different fancy and extravagant luxuries that they could now afford. [4]

Related Research Articles

<span class="mw-page-title-main">Publicis Sapient</span> Digital transformation consulting company

Publicis Sapient is a global digital transformation consulting company and the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. It was originally established as Sapient in Cambridge, Massachusetts in 1990. In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion. It remains headquartered in Boston, Massachusetts, and as of February 2015, the leadership is retained.

Razorfish is an interactive agency part of Publicis Groupe. Razorfish provides services, such as, web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.

BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.

<span class="mw-page-title-main">Publicis</span> French multinational advertising and public relations company

Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.

<span class="mw-page-title-main">Goodby, Silverstein & Partners</span>

Goodby, Silverstein & Partners is an advertising agency based in San Francisco.

<span class="mw-page-title-main">FCB (advertising agency)</span> Global advertising agency network

Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.

Arnold Worldwide is an American advertising agency headquartered in Boston, Massachusetts. The agency is a part of the Havas Creative Group, a global advertising holding company based in France. Some of Arnold’s clients include Progressive Insurance, Sam's Club, PNC Bank, ADP, and Aura.

<span class="mw-page-title-main">MullenLowe U.S.</span> Boston-based advertising and marketing communications agency

MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.

Deutsch NY, formerly Deutsch Inc. is an American ad agency headquartered in New York City. The agency was founded by David Deutsch in 1969 as David Deutsch Associates, Inc. In 1989, the company name changed to Deutsch Inc. when Deutsch's son, Donny Deutsch, took over the agency.

<span class="mw-page-title-main">VCU Brandcenter</span>

The Brandcenter at VCU is a master's program for advertising, branding and creative problem-solving at Virginia Commonwealth University. The school is part of the VCU School of Business.

Tombras is a full service advertising agency founded in 1946.

José Mollá is an advertising executive who co-founded la comunidad/the community with his brother Joaquin Molla in 2001. Today the agency has offices in Miami, New York, San Francisco, London and Buenos Aires. He is currently la comu's Global Chief Creative Officer.

Gary Koepke is a creative director and co-founder of the Boston-based creative and communications agency Modernista!

<span class="mw-page-title-main">Martin Williams Advertising</span>

Martin Williams Advertising, Inc. is an advertising agency, based in Minneapolis, Minnesota. Since 1998, Martin Williams has been part of the Omnicom Group. Clients include Payless ShoeSource, Raymond James, Syngenta, Cargill, Marvin Windows, Simmons Bedding Company, and P.F. Chang.

The Martin Agency is a one of the top American creative advertising agencies. A holding of the Interpublic Group of Companies, Martin is long-known for helping brands "impact culture" in the United States and internationally. The company's chief executive officer is Danny Robinson and its chief creative officer is Jerry Hoak.

Freddie Allen Laker is a British-American entrepreneur and the founder of the hybrid consulting and marketing services firm Chameleon Collective. Laker has also launched the Internet service provider Laker.net and the digital agency iChameleon Group, and worked at SapientNitro as the company's vice president of global marketing strategy. He is the son of Freddie Laker, the founder of British airline Laker Airways.

<span class="mw-page-title-main">David Droga</span> Australian businessman

David Droga is an Australian advertising executive, creative entrepreneur and the founder of Droga5, an advertising agency headquartered in New York City with offices in London, Tokyo, São Paulo and Dublin.

VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.

Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.

Mira Kaddoura is a Lebanese-Canadian conceptual artist and founder of Red & Co., an advertising agency headquartered in Portland, Oregon, USA with a cohort in Amsterdam, Netherlands. She is known for her work on Nike, The Girl Effect, Netflix, and Google’s Made with Code. In addition, her conceptual projects like The Wonder Clock, have tested cultural assumptions around feminism and biology.

References

  1. "2 Minutes With … Joaquín Mollá, Founder and CCO of The Community". Muse by Clio. Retrieved 2024-03-31.
  2. Corona, Luz (2023-10-10). "Adweek's Multicultural Agency of the Year Is The Community". www.adweek.com. Retrieved 2024-03-31.
  3. "La Comunidad Named One of the 10 Best Agencies in the U.S. on Advertising Age's Prestigious A-List". www.businesswire.com. 2015-01-26. Retrieved 2024-03-31.
  4. "La Comunidad - Why We Sold". 11 February 2014.