Landfolk

Last updated
Landfolk
Type of site
 Online marketplace
Available inEnglish, Danish, German, Norwegian, Swedish, Italian, French, Spanish, Dutch
FoundedFebruary 1, 2021;4 years ago (2021-02-01) in Aarhus, Denmark
Headquarters Aarhus, Denmark
Area served Denmark, Norway, Sweden, Germany, Italy, France
OwnerLandfolk A/S
Founder(s) Christian Schwarz Lausten, Anders Boelskifte Mogensen, Chris Kjær Sørensen, Jonas Grau, Cathrine K. Reimann, Camilla Swartz Primdahl, Lars Kloster Silkjær
CEOChristian Schwarz Lausten
URL landfolk.com
CommercialYes
Current statusActive

Landfolk is a Danish online marketplace for curated vacation rentals [1] [2] [3] - privately owned holiday homes, cottages, and villas across Denmark, Norway, Sweden, Germany, Italy, and France. [4] [5] [6]

Contents

History

Landfolk was founded on February 1, 2021, in Aarhus, Denmark, by seven former colleagues from Airbnb, including Christian Schwarz Lausten and Anders Boelskifte Mogensen. [2] [1] [7] They had previously co-founded and sold the meeting-room platform Gaest.com to Airbnb in 2019. [8]

By early 2022 the platform featured over 300 properties in Denmark. [8]

In March 2022 Landfolk received a seed investment from Heartland. [8] The funding was used for international expansion, and Landfolk launched in Norway and Germany later that year. [2]

In mid-2024, Landfolk announced a Series A funding round of €10.3 million, led by Denmark’s Export and Investment Fund (EIFO) with participation from SEED Capital and Heartland. [9]

In October 2024, Landfolk introduced a visual search feature called Daisy, which allows users to search using natural language. [10]

In late 2024, Landfolk acquired Danitalia, a vacation rental agency in Italy. [11]

As of 2025, Landfolk operates in six countries: Denmark, Norway, Sweden, Germany, Italy, and France. [4] [12]

Awards

In May 2024, Landfolk received the "Best New E-commerce" award from the Danish Chamber of Commerce. [12]

In May 2025, Landfolk received the "Best B2C company with online revenue under DKK 100 million" award from the Danish Chamber of Commerce. [13]

References

  1. 1 2 Vergara, Manuel Almeida (August 5, 2023). "Datsche de luxe: Wo Sie schicke Ferienhäuschen in der Uckermark buchen können". Berliner Zeitung .
  2. 1 2 3 Krogh, Flemming (February 19, 2023). "Århusianske iværksættere har succes med udlejning af særlige sommerhuse: Nu udvider de markedet i Europa". Århus Stiftstidende .
  3. ↑ Gelpke, Anne (February 17, 2024). "Designstark unterwegs: Ein Ferienhaus auf Nordjütland".
  4. 1 2 Benck, Sune Højrup (2 February 2025). "»Der ikke skal være Ikea-møbler for 30.000 kroner strøet ud med lind hånd«: Sommerhusplatform går ind i Italien". Politiken .
  5. ↑ Sørensen, Marlene (May 9, 2023). "(S+) Dänemark-Urlaub: Die besten Tipps für die Insel Lolland Falster". Der Spiegel.
  6. ↑ Marshall, Sarah (August 6, 2022). "Skip the sweltering Med and head to these cool, crowd-free Scandinavian islands instead". The Telegraph– via The Daily Telegraph.
  7. ↑ Holst, Flora Juul (March 15, 2023). "Tidligere Airbnb-folk henter nye millioner til sommerhusportal". Dagbladet Børsen .
  8. 1 2 3 Allen, Patricia (March 21, 2022). "Danish summerhouse platform Landfolk picks up big funding boost to get city dwellers out of town".
  9. ↑ Singh, Vishal (July 18, 2024). "Denmark's Landfolk secures €10.3M".
  10. ↑ Macaulay, Thomas (October 9, 2024). "Holiday homes platform launches 'global first' visual search engine". TNW .
  11. ↑ Fox, Linda (January 24, 2025). "Landfolk expands into Italy with acquisition of Danitalia".
  12. 1 2 "Landfolk selects Agillic to scale up personalisation in the international market for holiday homes". Finansavisen.
  13. ↑ "Aarhusiansk ferieplatform vinder prestigefyldt e-handelspris". Aarhus Kommune Erhverv.
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