Larry Light was the Chief Marketing Officer for McDonald's USA. He oversaw the I'm Lovin' It worldwide advertising campaign, which helped to revive McDonald's business. [1] [2] [3]
McDonaldland is a McDonald's media franchise and the fictional fantasy world inhabited by Ronald McDonald and his friends. Starting with the creation of Ronald McDonald in 1963, it is primarily developed and published by McDonald's. Initial attempts to expand the McDonaldland universe by marketing agency Needham, Harper & Steers were seemingly retconned due to legal issues, but ongoing aspects were expanded in McDonald's projects in collaboration with Data East, Virgin Interactive, Treasure, SEGA, and Klasky Csupo.
Larry Jeff McMurtry was an American novelist, essayist, and screenwriter whose work was predominantly set in either the Old West or contemporary Texas. His novels included Horseman, Pass By (1962), The Last Picture Show (1966), and Terms of Endearment (1975), which were adapted into films. Films adapted from McMurtry's works earned 34 Oscar nominations. He was also a prominent book collector and bookseller.
McDonald's maintains an extensive advertising campaign. In addition to the usual media such as television, radio and newspaper ads, the company makes significant use of billboards and signage, and sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games. The company also makes coolers of orange drink with their logo available for local events of all kinds. However, television ads remain the primary form of advertisement.
The McChicken is a chicken burger sold by the international fast food restaurant McDonald's. It consists of a toasted wheat bun, a breaded patty, shredded lettuce and mayonnaise.
John Lennon's jukebox is a KB Discomatic jukebox made in the UK using a Swiss-made mechanism which Lennon bought in 1965. Lennon filled it with 40 singles to accompany him on tour. John Lennon's Jukebox also refers to the compilation CD album closely based on the jukebox's musical contents.
McDonald's Corporation, doing business as McDonald's, is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and, in 1961, bought out the McDonald brothers. Previously headquartered in Oak Brook, Illinois, it moved to nearby Chicago in June 2018. McDonald's is also a real estate company through its ownership of around 70% of restaurant buildings and 45% of the underlying land.
"You've Lost That Lovin' Feelin'" is a song by Phil Spector, Barry Mann, and Cynthia Weil, first recorded in 1964 by the American vocal duo the Righteous Brothers. This version, produced by Spector, is cited by some music critics as the ultimate expression and illustration of his Wall of Sound recording technique. The record was a critical and commercial success on its release, reaching number one in early February 1965 in both the United States and the United Kingdom. The single ranked No. 5 in Billboard's year-end Top 100 of 1965 Hot 100 hits – based on combined airplay and sales, and not including three charted weeks in December 1964 – and has entered the UK Top Ten on three occasions.
"I'm Lovin' It" is a song by American singer-songwriter Justin Timberlake. The song, originally written as a jingle for American fast food chain McDonald's, was produced by the Neptunes and is credited as being written by Pharrell Williams, Tom Batoy, Franco Tortora, and Andreas Forberger. It was released as a single on November 20, 2003, and became a chart hit in a few European countries, reaching the top 20 in Greece, Ireland, and the Netherlands.
McDonald's Restaurants of Canada, Limited is the Canadian master franchise of the fast-food restaurant chain McDonald's, owned by the American parent McDonald's Corporation. One of Canada's largest fast-food restaurant chains, the franchise sells food items – including hamburgers, chicken, French fries and soft drinks – all across the country. McDonald's is known for its high fat and calorie foods. McDonald's was Canada's largest food-service operator before being overtaken by Tim Hortons in 2005.
Jerome Alan Yester is an American former folk rock musician, record producer, and arranger. Yester has been a member of several bands including The New Christy Minstrels, Modern Folk Quartet, The Association, Rosebud and The Lovin' Spoonful.
Destiny Fulfilled... and Lovin' It was the final concert tour by American female R&B trio Destiny's Child, that visited Asia, Australia and North America.
Carl Eugene Jackson is an American country and bluegrass musician. Jackson's first Grammy was awarded in 1992 for his duet album with John Starling titled "Spring Training." In 2003 Jackson produced the Grammy Award-winning CD titled Livin', Lovin', Losin': Songs of the Louvin Brothers – a tribute to Ira and Charlie Louvin. He also recorded one of the songs on the CD, a collection of duets featuring such artists as James Taylor, Alison Krauss, Dolly Parton, Johnny Cash, Emmylou Harris, and others.
"I'll Be Lovin' U Long Time" is a song recorded by American singer-songwriter Mariah Carey for her eleventh studio album E=MC² (2008). It was produced by Carey, Aldrin Davis, who wrote it alongside Crystal Johnson and Clifford Harris. As the song's hook and instrumentation is derived from sampling DeBarge's "Stay with Me", Mark DeBarge and Etterlene Jordan also share songwriting credits. Lyrically, the song demonstrates the lengths the protagonist will go for her lover. It was released as the third single from E=MC² on July 1, 2008, by Island Records; its remix featuring T.I. was simultaneously released.
The Justified World Tour was the debut solo concert tour by American singer-songwriter Justin Timberlake. The tour showcased material his debut studio album, Justified (2002).
Season two of So You Think You Can Dance Australia, the Australian version of the American reality dance-off series So You Think You Can Dance, was hosted by former Rogue Traders vocalist and solo artist Natalie Bassingthwaighte, with Jason Coleman, Matt Lee and Bonnie Lythgoe acting as the judges. It premiered on 1 February 2009. Talia Fowler was announced as the winner on 26 April 2009.
The Big N’ Tasty is a hamburger sold by the international fast food chain McDonald's. It is designed to compete with the Whopper sandwich. A similar variation called the Big Tasty, without the center "N'", which was first released in Saudi Arabia, is sold outside the United States in parts of the United Kingdom, Europe, South America, South Africa, The Middle East, and Taiwan.
I'm Feeling Lucky: The Confessions of Google Employee Number 59 is a 2011 book by Douglas Edwards, who was Google's first director of marketing and brand management. The book tells his story of what it was to be on the inside during the rise of one of the most powerful internet companies from its start-up beginnings.
Everything Must Change is the debut studio album by singer Randy Crawford released in 1976 on the Warner Bros. label.
Jürgen Knauss was a German entrepreneur, marketer and photographer.