Larry Light

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Larry Light was the Chief Marketing Officer for McDonald's USA. He oversaw the I'm Lovin' It worldwide advertising campaign, which helped to revive McDonald's business. [1] [2] [3]

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References

  1. "Larry Light, Marketer Behind Revival of McDonald's, Dies at 83". The New York Times. July 16, 2024.
  2. "Remembering former McDonald's marketing leader Larry Light and his legacy, which goes well beyond 'I'm Lovin' It'". Ad Age. July 19, 2024.
  3. Hogan, Marc (July 14, 2016). "The Contentious Tale of the McDonald's 'I'm Lovin' It' Jingle". Pitchfork.