Lars-Erik Gadde

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Lars-Erik Gadde (born 1945) is a Swedish organizational theorist and Professor of Technology Management and Economics at Chalmers University of Technology in Gothenburg, Sweden. He is known for his work on business networks, professional purchasing. [1] and case study research. [2]

Contents

Life and work

Gadde obtained his PhD at the University of Gothenburg in 1978 with the thesis, entitled "Efterfrågevariationer i vertikala marknadssystem" (Demand variations in vertical marketing systems).

After his graduation Gadde spend his academic career at the Institute for Management of Innovation and Technology, Gothenburg, which became Chalmers University of Technology in 1994. In the 1983 article "Research on Producer Goods Distribution in Sweden" gave his view on the state of the art of on his field of research, the industrial marketing:

Swedish interest in research on channels of distribution for industrial goods has been limited historically. The same is true in other countries as well, as has been reported, for example, by Ford. In fact, this is tree for the field of industrial marketing in general. It is a little surprising that industrial markets have been so neglected. If economic values are considered, producer markets are dominant over consumer markets. According to Flodhammar and Nielsen, the turnover of the Swedish producer market is four times that of the consumer market. One reason for the slight research interest is that up to the 1970s many industries could be characterised as operating in a 'seller's market.' Demand exceeded supply. No kind of modern marketing existed; it was only a question of selling. [3]

His cooperation with Håkan Håkansson originates from when they did research in the Swedish automotive industry, particularly looking at "automotive component supply strategies." [4] He also wrote a paper with Philippe A. Naert on marketing research in Europe. [5] Soon after he joined the Industrial Marketing and Purchasing Group, and much of his research and publications has been under their wings. In the 1990s he also published some works on case study research in cooperation with Anna Dubois of the Chalmers University of Technology.

Gadde's research interest has remained in the field of "exchange processes among companies in business networks. These processes are analysed from two perspectives. The first concerns purchasing behaviour and purchasing strategies on the buying side, while the second deals with distribution strategies and distribution system dynamics on the selling side." [6]

Selected publications

Articles (a selection) [7]

Related Research Articles

<span class="mw-page-title-main">Chalmers University of Technology</span> University in Gothenburg, Sweden

Chalmers University of Technology is a Swedish university located in Gothenburg that conducts research and education in technology and natural sciences at a high international level. The university has approximately 3100 employees and 10,000 students, and offers education in engineering, science, shipping, architecture and other management areas. Chalmers is coordinating the Graphene Flagship, the European Union's biggest research initiative to bring graphene innovation out of the lab and into commercial applications, and leading the development of a Swedish quantum computer.

<span class="mw-page-title-main">Supply chain management</span> Management of the flow of goods and services

In commerce, supply chain management (SCM) is the management of the flow of goods and services including all processes that transform raw materials into final products between businesses and locations. This can include the movement and storage of raw materials, work-in-process inventory, finished goods, and end to end order fulfilment from the point of origin to the point of consumption. Interconnected, interrelated or interlinked networks, channels and node businesses combine in the provision of products and services required by end customers in a supply chain.

<span class="mw-page-title-main">Marketing</span> Study and process of exploring, creating, and delivering value to customers

Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food, food from a specific area, or a city or region as a tourism destination.

<span class="mw-page-title-main">Gothenburg School of Business, Economics and Law</span> Business school of the University of Gothenburg, Sweden

The Gothenburg School of Business, Economics and Law at the University of Gothenburg is one of Sweden's leading business schools, located in Gothenburg. It was founded in 1923 as an independent business college and is situated in the centre of the city. In 1961, it was integrated into the state-run university system, still as a separate college, but then was integrated into the University of Gothenburg in 1971.

<span class="mw-page-title-main">Distribution (marketing)</span> Making products available to customers

Distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. This can be done directly by the producer or service provider or using indirect channels with distributors or intermediaries. The other three elements of the marketing mix are product, pricing, and promotion.

The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web.

A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.

A business network is a complex network of companies, working together to accomplish certain objectives. These objectives, which are strategic and operational, are adopted by business networks based on their role in the market. There are two categories of business networks — business associations and company aggregations — that help small and medium-sized enterprises (SME) to become more competitive and innovative.

New business development concerns all the activities involved in realizing new business opportunities, including product or service design, business model design, and marketing. When splitting business development into two parts, we have: ‘business’ and ‘development’. The first things that come into mind when looking at business are: economics, finance, managerial activities, competition, prices, marketing, etc. All of these keywords are related to risk and entrepreneurship and clearly indicate the primary scope of the term ‘business development’. Development is very abstract and can be linked with some of the following keywords: technological improvement, cost reduction, general welfare, improved relations, movement in a (positive) direction, etc.

Semcon is a Swedish multinational technology company, specialized in product development. Semcon collaborates mainly with companies in the automotive industry, energy and life science sectors. It has 2,000 specialised employees, and conducts the entire product development cycle, from strategy and technology development to design and product information.

Geir Gripsrud is a Norwegian organizational theorist and Professor of Marketing at BI Norwegian Business School in Oslo, known for his work on international marketing, market entry strategy and distribution channels.

Kjell Grønhaug is a Norwegian organizational theorist, management consultant and Professor emeritus of Business Administration at the Norwegian School of Economics and Business Administration.

Håkan Håkansson is a Swedish organizational theorist, and Professor of International Management at the BI Norwegian Business School, known for his work on business networks.

David Ford is a British organizational theorist, Professor Emeritus at the University of Bath School of Management, and co-founder of the International Marketing and Purchasing Group in the mid 1970s. He is known for his work with Håkan Håkansson on business networks.

Ivan Snehota (1946-2022) was an Italian organizational theorist, consultant, and Professor of Marketing at the Faculty of Communication Sciences of the University of Lugano, known for his work in the field of business networks with Håkan Håkansson and others.

The Industrial Marketing and Purchasing Group or International Marketing and Purchasing Group is a European research initiative in the field of Industrial marketing established in 1976 by researchers from different countries and universities in Europe. It has evolved into an "informal international group of scholars concerned with developing concepts and knowledge in the field of business-to-business marketing and purchasing." The group is also called the Nordic school of marketing.

<span class="mw-page-title-main">Anna Dubois</span> Swedish organizational theorist

Anna Dubois is a Swedish organizational theorist and professor of technology management and economics at Chalmers University of Technology in Gothenburg, and director of Chalmers Transport Area of Advance. She is best known for her work with Lars-Erik Gadde on case study research, boundaries of the firm, and managing suppliers interfaces.

Alexandra Waluszewski is a Swedish organizational theorist, Professor at the Department of Economic History of the Uppsala University, particularly known for her work with Håkan Håkansson on "Managing Technological Development" and "Knowledge and innovation in business and industry."

Bjorn Axelsson is a Swedish organizational theorist and Professor of Business Administration at the Stockholm School of Economics, known for his work on industrial networks.

The relationship substance framework is a conceptual model for understanding business-to-business (B2B) relationships, developed and championed by the Industrial Marketing and Purchasing Group and adopted particularly in Scandinavian studies of industrial practice. The IMP Group have proposed that all business relationships are made up of three layers - actor bonds, resource ties and activity links.

References

  1. ↑ Chen, Injazz J., and Antony Paulraj. "Towards a theory of supply chain management: the constructs and measurements." Journal of operations management 22.2 (2004): 119-150.
  2. ↑ Yin, Robert K. Case study research: Design and methods. Sage publications, 2013.
  3. ↑ Gadde, Lars-Erik. "Research on Producer Goods Distribution in Sweden." International Journal of Physical Distribution & Materials Management 13.5/6 (1983): 14-28.
  4. ↑ Grant, Bruce, and Lars-Erik Gadde. Automotive component supply strategies. Chalmers University of Technology, Institute for Management of Innovation and Technology, 1984.
  5. ↑ Mattsson, Lars-Gunnar, and Philippe A. Naert. "Research in marketing in Europe: Some reflections on its setting, accomplishments and challenges." International Journal of Research in Marketing 2.1 (1985): 3-25.
  6. ↑ Lars-Erik Gadde profile at chalmers.se. Accessed 29.01.2015.
  7. ↑ Lars-Erik Gadde Google Scholar profile.
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